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Beer agents how to successfully operate the stalls channel?
First of all, every day in advance of the delivery

These stalls, although the stalls more guests are also more, but in the alcohol products, or the stalls themselves to go into the goods, did not sign a supply and marketing contract with the upstream alcohol suppliers, even goods are their own distillery wholesale department to mention. Because these stall owners do not have adequate forecasts of alcohol purchases, often out of stock or out of stock, resulting in the loss of business because customers do not drink enough to enjoy themselves. The original manager of the stalls every day in the stalls when the stalls are open for business, the first beer first placed in the stalls, to be closed late at night when the store is settled, so that the stall owners to go to their own for the trouble of purchasing beer.

The second, the rebate apportioned in the daily

Currently most companies in the restaurant owner's material incentives, most of the year as a unit, the total sales of how much, return bonuses or in kind how much. Many companies on the customer year-end rebate commitment will not be able to fulfill the amount of timely, rebates in the customer has lost credibility, the stalls of the small bosses have also lost interest in this. The original manager of the year-end rebate ratio through the accounting, scientifically apportioned in the daily incentives. On the operation, reputation and financial situation are better stalls based on the investigation and prediction of the first to pay a certain percentage of the first in kind are put in the stalls, such as free freezers used in the stalls, etc., and then integrated into the incentives set aside for the stalls.

Third, in the boss of the most assured unit of time to realize the benefits

The stalls of the small bosses generally do not have the big hotels those bosses of the smart adultery, but also to the supplier to ask for what the entrance fee, resulting in these small bosses are often also subject to the cajolery of some winery salesman, saying what on how little and how much to return, and ultimately, because of the small bosses every night with the liquor settlement of accounts and not in control of the accounts, resulting in the benefits not to the winery, but also the small bosses of the wine industry. Did not grasp the accounts, resulting in benefits can not be cashed in a timely manner. The original manager is in the boss most assured unit time to cash benefits, every Thursday with the small bosses to the original development of the incentives given to cash, so that the small bosses feel very trustworthy.

The fourth, to help small bosses moderate promotions

The original manager said that, according to the forecast ratio, moderate to help stall small bosses to plan some promotional activities, such as customer consumption of 30 yuan to send a bottle of beer or customer consumption of 50 yuan to send two bottles of beer and other activities, not only to attract customers, to attract customers, for the stalls small bosses to improve the turnover, but also to their own wine to improve the sales. This method is more effective than the promotion of what to open to customers. This method is much better than the customer promotion what bottle opener, lighters, wine glasses, electronic watches and other promotional means, and less investment in quick results.

The fifth, general service training

Free for the stall small boss to train his waiters, such as pouring tea and wine to the guests of the basic etiquette, the distance when talking to the guests, hold up the plate when the way to walk, etc., for him to create a kind of organic overall dining atmosphere. Or give some magazines and newspapers on restaurant management and sales to these feet of clay on the shore of the stalls small bosses. Sometimes, the original manager also use their own knowledge of cooking and stir-frying also give him a talk about lion's head, bamboo steam sausage, three cups of foot fish, Gracilaria fried bacon, three cups of dog meat, stuffed melon rings, hometown of the potpourri, five dragon phoenix soup and other specialties of concocted methods, which not only improves the relationship with the stalls and the small bosses of the customer relationship, but also to enhance the waiter in the subtle promotion of their own beer sales ability to teach a man to fish.

Sixth, the construction of emotional networks

The original manager has a habit, is to establish a stall small bosses and their immediate family or the closest person's personal file, to find out their hobbies, including birthdays, weddings and funerals; the original manager and then based on the financial accounting, and appropriately send their "care" and "courtesy"! "and" etiquette "; in the event of major holidays, courtesy visits are in the name of the original manager of personal or family. The original manager said in the above emotional input, must first focus on the small boss to the most concerned about the person or thing as the center.