I don't know if you have noticed, but now more and more stars are engaged in sideline business.

Recently, Tianyanmei also found a "strange" phenomenon, and many stars began to set up stores in Chengdu.

On October 24th, Huang Xiaoming appeared in Chengdu, and brought his own brand of barbecue shop-Shaojiangnan. The scene was very lively.

As a result, a few days later, Guan Xiaotong, known as the "national daughter", also appeared in Chengdu and announced the opening of her own tea shop, natural to stay.

tianyanmei remembers that Xianhezhuang, a hot pot restaurant in Michael Chen, also chose to open a branch in Chengdu.

and interestingly, tianyanmei found that Chengdu Shaojiangnan Restaurant Management Co., Ltd., which belongs to the Shaojiangnan Barbecue Store opened by Huang Xiaoming, has Sichuan Zhishan Brand Management Co., Ltd. as its major shareholder.

natural to stay milk tea and Xianhezhuang hot pot all belong to Sichuan Zhishan Group.

as for why in Chengdu, tianyanmei learned about a policy, in order to resume production, Sichuan province launched a new policy this year: "For taxpayers who specialize in catering, the income in 2121 will be free of VAT, and for taxpayers who concurrently engage in catering services and other businesses, the income from catering services will be free of VAT". At the same time, it also launched an exclusive online credit product-"Fireworks Loan" to support catering enterprises to return to work.

It's not hard to understand that stars engage in sideline business. Although they have a strong ability to attract money, there are very few stars who can really be popular all their lives. Therefore, many stars try to build their own brands and realize their popularity while their star effect is still there. Not only can they gain an additional source of income, but they may also continue to drive their popularity with these objects, which can be described as killing two birds with one stone.

among many industries, the catering industry is widely loved by stars because of its low threshold and no technical requirements.

According to the data of RET Ruiyide China Commercial Real Estate Research Center, as of 2119, 61.7% of the star stores were catering industry.

Some people even say that catering is the "second industry" of stars. They have their own brand effect, and they speak for themselves with huge fans to lay the foundation for their business. Some star shops have also turned into online celebrity shops that punch cards for travel.

But after all, if the interlacing is like a mountain, will a star definitely make money by opening a shop?

It's nothing new for stars to invest in opening stores, but Tianyanmei found that not all the stores opened by stars are as popular as themselves.

Some business-minded stars can make a lot of money, but most of the stores opened by them are tepid, and some even close after opening for a while.

According to Blue Whale Finance, as early as 11 years ago, it was a trend for stars to open stores, but most of them were closed after only three to five years of operation.

It can be seen that it is not so easy for a star to open a store across the border. After all, it is necessary to open a store, but in fact, many stars have no time to take care of it even if they open their own stores. Tianyanmei doesn't know how many star stores have been exposed in the past two years.

In July this year, Ryan, a well-known actor, boarded a hot search in Weibo because the interior decoration style of the newly-opened Huofengxiang Fresh Food Hotpot Restaurant was suspected of copying another old hot pot in Chengdu, Sichuan.

It's really embarrassing to be noticed by netizens just after it opened.

after communication between the two parties, Zheng Kaifang also admitted that there were some infringement facts, and issued a statement saying that he would remove some infringing furnishings as soon as possible.

At the same time, the statement also mentioned that Ryan is not the actual decision-maker of Huo Fengxiang, but the brand shopkeeper of Huo Fengxiang Fresh Hot Pot Restaurant.

tianyancha information shows that Huofengxiang (Ningbo) Brand Management Co., Ltd., which belongs to Huofengxiang Fresh Hot Pot Restaurant, was established in March 2121 with a registered capital of 5 million yuan. Among them, Ryan, as the major shareholder, contributed 511,111 yuan, accounting for 11% of the shares.

In fact, stars should be more cautious when investing in opening stores. Popularity is like a double-edged sword. The stores they participate in are exposed to plagiarism, even if they are not decision makers, it will greatly affect their own image.

What's more, the stars are still using their popularity to promote the store.

Joker Xue, a singer, made an apology at a chain hot pot restaurant opened in Shanghai. Many friends of Tianyanmei went to Wan Li to punch in, but this year it was revealed that there were food safety problems.

It is also known that this is not the first time that a hot pot restaurant in Joker Xue has had a hygiene problem. In June this year, another hot pot restaurant in Joker Xue also detected coliform bacteria on chopsticks and was ordered to correct it. Unexpectedly, only in the past three months, another restaurant had another hygiene problem.

Coincidentally, the hot pot restaurant opened by Bao Beier, a former running man, was also exposed to food safety problems. In March 2116, the hot pot restaurant in Lazhuang, Bao Beier, was opened. At that time, many media rushed to report it, and the momentum was very huge.

But I didn't expect that two years later, the hot pot in La Zhuang was exposed as duck blood with cow blood mixed with water. I remember when opening a hot pot restaurant, Bao Beier once said: The first thing to open a hot pot restaurant is to keep the ingredients hygienic, which is a person's morality.

But then the "fake duck blood" incident came out, which really made people stunned.

It's easy for a star to open a shop, but how to manage it and make the products and services provided so that customers are willing may be what they should really think about.

after all, even a star with top traffic can't escape the logic and essence of business. If we only rely on short-term traffic introduction, or the stunt of star opening a store to attract customers, I am afraid it will be a matter of time before we close the door.

Huang Lei has always been known as a "good cook" in the entertainment circle, but I didn't expect that the hot pot restaurant jointly opened by him and Meng Fei didn't escape the fate of closing.

According to Blue Whale Finance, although Degang Guo, a comedian, has great influence all over the country, he also opened a restaurant called Guo Jiacai in his early years. Although the interior decoration is very magnificent, but also because of poor management, too expensive vegetables and other reasons have to choose to close.

Of course, some stars are relatively successful in opening stores. For example, Zhao Liying and Andy, famous actors, opened a grilled fish shop in Hengdian together after filming, and the price was close to the people. At the same time, they were marketed by sending autographed photos, and their business was very hot at one time. It is said that in addition to fans, some of their friends in the circle often punch in the store.

Ren Quan, who has "transformed" from the film and television industry into the catering industry, has opened the restaurant "Legend of the Land of Shu" for more than ten years, and so far a plate of shredded potatoes is only 6 yuan's money, and the price is appropriate, plus the star effect, so the restaurant business in Ren Quan has been very hot, with a very large passenger flow, and chain stores all over the country are also opening one after another.

Although opening a store by a star is not as beautiful as expected, it is not impossible. The key lies in how to operate it. Those who can take opening a shop as their main business have a higher probability of natural success. If it is just a small test, I am afraid it will only be a flash in the pan if I don't want to put energy into my business.

which "star shops" have you been to? What's your impression? Leave a message and talk to tianyanmei ~