In 1995, the "Yuan Yuan Yuan" Fashion Tea Restaurant from Taiwan, China officially entered the Shanghai market. Over the past ten years, we have been committed to promoting the improvement of China's traditional tea-drinking culture, and promoting the development of Chinese and Western food culture. Adhering to the principle of "honesty and credit, the pursuit of excellence", we have built up a high-profile brand image and a good reputation, which has gained the affirmation of consumers and all walks of life. We have won the Most Influential Brand Award and other awards for four consecutive years from 2007 to 2010.
Today, our directly-managed stores and franchises have spread across the country in large and medium-sized cities, with more than 60 chain stores. According to the principle of regional differentiation, we divide the Chinese region into four major segments for targeted management: Shanghai as the center, radiating the entire East China market; Chongqing as the center, radiating the entire Southwest market; Wuhan as the center, radiating the entire Central China market; Shenyang as the center, radiating the entire Northeast market. Nationwide promotion of joining, expanding the "Yuan Yuan Yuan" brand effect.
In order to meet the market demand, the company set up a central kitchen and logistics distribution center in 1998. 2002 in Shanghai Songjiang Economic Development Zone, the establishment of 3,000 square meters of food and beverage R & D center and logistics management center, can be more than 300 chain stores at the same time to provide a stable source of goods. The company also set up a special staff training center, with perfect training equipment, taught by professional lecturers, regular functional training for store personnel.
Modern and fashionable brand image, healthy and rich dietary characteristics, high-quality service, as a professional food and beverage management company, Yuan Yuan Yuan will continue to introduce the most advanced management technology and R & D technology, the use of scientific logistics model, the establishment of a high-efficiency back-office system, in order to meet the needs of the franchisee owners, so that the Yuan Yuan Yuan to become everyone's second home.