1. Changes in marketing strategies: Enterprises need to readjust their marketing strategies to meet consumers' demand for demotion, pay attention to the cost performance of products, provide more favorable prices and services, and enhance brand affinity and user experience.

2. Decline in sales: With the degradation of consumer demand, the sales of high-end products or services will decline, and enterprises need to find alternative marketing methods to increase the sales of low-priced products or services.