Personal experience of bar management planning

At present, the competition in the entertainment market is becoming more and more fierce, whether it is its management mode or business model; While assimilating, they are all exploring the differentiated route; In order to improve the management team and its management system; Have a self-management style; Here, the following statement is made: "This plan should be referred to in combination with the positioning of local major consumer groups and bars"

1; Location of bar venue;

the scope of consideration includes the surrounding entertainment; Transportation; Parking; Floor; Floor height; Infrastructure (e.g. electricity; Fire fighting; Security; Water supply and drainage, etc.); Whether the whole area can be reasonably and fully utilized; Whether the functional areas can be reasonably divided (such as welcoming guests; Cashier bar; Wine bar; Scattered seats; Card holder; Stage; DJ station; Warehouse; Wine cabinet; Wine storage or display cabinet; Snack or fruit bowl operation room; Bartender performance; Brass stage, etc.); Whether the store is easy to do; Whether it is eye-catching, etc.

2; Hardware facilities and equipment;

the more advanced the lighting and audio equipment is; At present, the mainstream bars use pure mouth equipment for several calls; Most of the video screens use LCD splicing; High definition projection; High-definition highlight LED screen, etc. Have made great efforts in audio-visual aspects; In wine utensils; Try to be different in tables and chairs; Distinctive; Have grades;

three; Management;

As a commercial bar, its management is various; And there is no difference between a few calls; That is to say, it is equally important; Such as: basic services, stage planning and production, marketing planning, advertising and positioning, cost accounting and financial management;

basic services;

is also the first person who directly faces customers; This personal quality directly represents the image of a place; It even determines the grade of a place from the side; Service personnel are the most unstable crowd in entertainment places; So there is an old saying; The entertainment place is an iron camp with flowing water; But I fully understand the value of an old employee; Many companies are very cautious in recruiting management; Often very casual to the service staff; This is very wrong; Customers consume in every place; It is the service personnel who have the most contact and communication; Not managers; Of course; A management talent with personal charm; Far better than people who are only full of management systems; Personally, I think it is procedural; Institutionalized management; Far less than guidance; Incentive management mode; In the entertainment industry; A happy one; Lively staff is more important than anything else; His happiness will infect customers;

stage planning and production;

the supervisor in this section must first have his own major; It is best to be covered with fine art' bacteria'; This bacteria must be in line with consumer tastes; And this person is good at exploring the potential of actors; Constantly create things that cater to consumers' preferences; And have certain leadership skills; In choosing a singer; I value the typhoon first; Whether it can interact well with customers; Communication; Then there is talent; No matter how well you sing; There are few real conservatory graduates from the clients.

marketing planning;

building a stable source of tourists; Tap potential customers; Customer filing; Issue VIP cards; A person with great affinity is responsible for' emotional contact' with customers; This person should have certain authority; Such as: priority reservation; Permission discount; Fruit bowl snacks, etc.;

issue beauty cards to develop single women in bars (whether she is single or not; Just be a beautiful woman; Commonly known as the beauty effect)

and the cinema; Hotels; Cooperation such as restaurants; It is best to form a win-win relationship; Movie tickets; Room card; Packages can be used as rewards for customers during bar activities;

let him make use of every holiday; Including dead stars; Such as Ka Kui Wong; Michael and others; Use whatever you can; Do some theme activities; Netizen cluster; Chronological theme; Such as nostalgia; Street dance; Mechanical dance; Laser dance is popular now; Football or other important events; Anyway, there are endless activities;

satisfy the customer's proposal; Confession; Special requirements such as blessing; Can help them do some small planning; Including thematic site layout; You can do it with the cooperation of entertainers; As a bar; While catering to guests' consumption, we should also guide consumption; Even change the regular consumption pattern of customers; There is only one starting point; Meet the needs of customers at all levels; For example, highlight people's mental health and guide consumers to relax their pressure and vent their emotions in time; Bar entertainers can do this; The demand of fashion: guide the customers to have a synchronous psychological desire, pursue fashion and follow the trend; Like a singer in a bar; From songs to their own clothes is representative; If guests come to the bar; I feel that I am here to drink; Playing is fashion; This is the success of the bar; Highlight people's desire to show their status or superiority, through high-quality interpretation; High quality service; Even the seating area, etc. to reflect their differences and satisfy their pride and superiority; However, this does not focus on Chang; Social needs: highlight the need for people at all levels to make friends, gain and give friendship to others, satisfy their mutual communication with society and others, and be respected to meet

advertising and positioning;

make full use of the network; Bar stage entertainers; The person in charge of Q group; Weibo; Website and other positive communication; Distribute leaflets, electronic screen advertisements and many other ways; Of course, the most important thing is interpersonal communication and the power of word of mouth;

we must do all the work well in the audience, leave a good impression on the guests and let them advertise for us. Usually, publicity, such as making programs and planning various parties, often gives guests something new to enhance their popularity, thus forming brand awareness. Any enterprise can't do without publicity, and the bar is even more inseparable from the rapid development.

cost accounting and financial management

A good manager does not look at how much money you have earned for the company, but at how much money he has saved for the company. Cost accounting is very important, such as food in the bar kitchen, quantitative pricing, personnel control and reasonable arrangement of stage production expenses, which are all reflected in the cost accounting, as well as the professional level and market outlook of procurement, budget and control of floor-worn supplies, and financial management.

Now most bars are music bars; It is said that music is the soul of a bar; I think it should be an atmosphere, and the atmosphere is based on music. What a newly opened bar should do is: great publicity+good supporting facilities (hardware)+good music and services (software) = the venue is full, and only when it is full will there be an atmosphere, and only when it is full will it retain guests, and only when there are guests can there be consumption.

A word of advice! Make a bar; You must have popularity before you can have wealth; Even if it is a loss in the early stage, it must also ensure popularity;

the above statement is based on personal experience; For reference only, another: I am mainly doing stage dance; Professional sound design; Engineering; Welcome to cooperate!