Due to the COVID-19 epidemic this year, the global economy and development have been hit hard, especially for those small and medium-sized enterprises; In fact, the survival of well-known enterprises is not optimistic, especially for Pizza Hut and KFC. They are all giants in the fast food industry, but in order to cooperate with the epidemic prevention measures in the United States, KFC has also made corresponding adjustments. The change of this measure has aroused heated discussion among netizens around the world. What adjustments have been made? I. suspension of advertising language

according to foreign media reports, KFC decided to stop using it because officials of the Ministry of Health have advised the public to stop touching their faces in order to prevent and control the spread of the epidemic? Suck your fingers and enjoy yourself? (finger lickin' good) advertising language, which has a history of 64 years. KFC's global chief marketing officer also immediately issued a statement saying: Everyone is in a unique environment, so our iconic advertising language doesn't quite fit in with the current environment. Although, we decided to suspend the use? Suck your fingers and enjoy yourself? This sentence, but what is certain is that all of us have never changed our desire for food. At the same time, it is also emphasized that advertising language is not permanently abandoned and will come back at the right time.

second, disguised marketing

the reason why KFC suspended the classic advertising language can cause heated discussion is that it is currently in the special environment of epidemic situation, and health is a global hot word and the focus of attention. KFC decided to suspend the use of classic advertising language, from the perspective of brand marketing strategy, marketing effect and corporate social responsibility, right? Do more than one thing? Good decision, which is actually disguised event marketing, can maintain its own popularity and reputation. III. Self-protection before the epidemic < P > Up to now, the cumulative number of COVID-19 patients worldwide has reached more than 21 million, and the cumulative number of confirmed deaths has exceeded 811,111. In the face of such a severe epidemic, we should take corresponding protective measures. Try not to go to places that are not dense; Wear a mask, wash your hands frequently and take more temperature; During the period of home isolation, we should also maintain proper exercise and enhance our resistance.