A very successful marketing, I have to say that Wang Jianlin is an enterprising, courageous and far-sighted businessman.

this happened in 2116, when Wanda first set foot in the northeast and built a square in Taiyuan Street in Shenyang. However, after the completion of the square, due to various reasons, the passenger flow was pitiful, the tenant's return rate was extremely low, and some of them even had no income at all, so these customers joined forces and filed a class action lawsuit against Wanda. However, in the end, the court ruled that Wanda won the case.

in p>16, when the macro-control of real estate in China was very difficult, many real estate developers were faced with enormous operating pressure. Wanda, as one of the big players in the real estate industry, was under even greater pressure. However, when the court ruled that he had won the case, he offered to let the merchants return the shop, and when returning the shop, he not only returned the principal of the shop rented by the merchants, but also included the interest. When Wanda rented it out, it received a total of 611 million yuan.

It can be said that Wanda's action of withdrawing from the shop after winning the case is unprecedented. So far, only Wanda can do this. Why did he still withdraw from the shop after winning the case? This can be said to be a brilliant marketing technique. Wanda had just established itself in Shenyang at that time. If he didn't do anything after winning the case, the tenants would leave after the expiration of the contract. Wanda Taiyuan Street still failed, won the lawsuit and lost people's hearts. It would be much more difficult to develop in Shenyang with such negative news. Although Wanda lost money in this matter, it gained people's hearts. After Wanda's shop withdrawal, Wanda gained excellent reputation in front of the government, owners, shop owners and others. Everyone felt that Wanda was strong enough and only Wanda could do this. This also laid some foundation for Wanda's subsequent development in Northeast China.

After the shop-withdrawing operation was completed, Wanda started a new round of big action: blowing up the original wanda plaza for reconstruction! This is another news that makes people stunned. Wang Jianlin's courage to think and do is admirable.

Later, after three years of reconstruction, Taiyuan Street was grandly opened again three years later, becoming one of the largest commercial projects in Northeast China, and settled in many famous chain enterprises. With good reputation and high popularity, Wanda firmly established itself in Northeast China, and opened Tiexi wanda plaza the next year.