in 2123, private domain is almost the unanimous choice of enterprises. Anyone who has done private domain knows that the difficulty lies in activity. Although many enterprises have the ability to attract people in the private sector, they have no ability to operate and cannot get rid of the fate of becoming more and more "dead". The key to the success of private domain lies in whether it can keep the activity of private domain continuously. The activity degree of private domain also directly affects the revenue ability of private domain, and the gamification interaction mode is an effective way to quickly improve the activity and stickiness of private domain. Anyone who is slightly familiar with Yixixiu knows that Yixixiu has spared no effort in helping enterprises to do strategic self-marketing. We have provided many tools and tutorials to help enterprises do self-marketing, hoping to become self-marketing stewards of enterprises. Private domain is a big stage for easy enterprises to show their products and services. Today, I will share with you several active activities suitable for private areas. If necessary, I suggest collecting them first! When making a private domain pool, such as the initial stage of building a new group, you can pull new users into the group by fission. 1. Objective: To start quickly, by encouraging new seed users in the community to join the group, and then giving rewards. 2. Methods: ① Establish a new group, and seed users will join the group; Set up a ladder welfare, which can receive red envelopes, coupons, physical objects and other forms; (3) If the group is full of 51 people, 111 people, 151 people, etc., group benefits will be distributed, and users who place orders will add additional benefits; (4) Set an extra polite activity at a fixed time of day; (5) in the community for their own shopping malls to pull new fission. In addition to the community's new gameplay, the team game in the small program splits the method of pulling people: for example, some customers of Yixixiu send interactive games in the form of teams to the community to pull people, and X friends can increase a chance to draw a lottery, or add additional benefits to encourage users to actively pull people into the group. Lottery prizes can be written off and exchanged in offline stores, which will drain the stores. If you want to keep pulling people, you can set a day for polite activities every week/month. The same idea can be used to pull new fission of platforms such as APP and applet in the group. The form of interesting answering questions is suitable for pulling new ideas and promoting activities. The group owner sets a difficult question, sets the answer time, and guides the user to send the answer in the group. After the user answers correctly, he can get prizes, coupons, points and other rewards. For example: private domain exchange community, you can set private domain-related topics; Catering brands can set popular science topics related to food; For pet brands, you can set the topic of identifying cat and dog breeds; It should be noted that the topic must be set to multiple-choice questions, so as to maximize user participation. Operators should also develop the habit of collecting questions and establish a topic library, which is best combined with the current hot topics to better mobilize the enthusiasm of users. There is also a creative way to answer questions, that is, directly apply the latest and hottest interesting questions in the Yiqixiu template mall. For example, it is almost March 8, and you can test your boyfriend's survival torture. Voting to evaluate hot spots is a method of private domain activation. For example, the personality test that has always been popular, the hot event voting list, making one quickly with the easy enterprise show form template, and then cleverly implanting the transformed content can activate the private domain users. Short, flat and fast, low cost. There are a large number of such templates in Yiqixiu form. According to your own business, choose the appropriate template and let Yiqixiu be your marketing content manager. Lottery Welfare Lottery Welfare Everyone loves it. From time to time, we engage in some user feedback activities, make a lottery game with Yiqixiu interactive tools, draw prizes, and need to add corporate WeChat to redeem them, so we dig out the intended people. Or let them forward, to achieve fission pull new. Yi Qixiu's interactive tools have many templates, such as a big turntable, a twisted egg, a golden egg, a scratch card, and a small game as a score lottery. In short, everything is available, and there is always one for you. Some small programs are connected to the content platform of Yiqixiu, and the user points system is opened, and the welfare game of "winning prizes every day" is launched to promote the activity of small programs, and at the same time, coupons are issued to order drainage. Punching in/signing in Punching in is a common way of playing in community operations. By signing in, you can get points, which can be exchanged for gifts. There are two core purposes of this method: one is to promote the community atmosphere, activate the atmosphere within the group, and screen active users; The second is to cultivate the punching habit of users in the group and develop dependence on the community. To sum up, there are roughly the following kinds of sign-in games: first sign-in: new users sign in for the first time within the specified time, and send "group entry screenshot+sign-in screenshot" to the group. After the merchants review, they can manually reward extra points for daily sign-in: daily sign-in rewards fixed points for continuous sign-in: the cumulative total number of sign-in days meets the conditions, and the merchants manually reward what goods the corresponding points can be exchanged for, which can also be coupons or amounts. The key point is that the gifts that can be redeemed for points must be attractive, and it is best to explain this interest point in the sign-in copy. Develop games, such as many apps and small programs, will go online to develop games, such as planting trees and vegetables. Cultivate users to complete a fixed action every day, and have a certain sense of accomplishment, forming a habit of logging in every day. For example, in the content of Yiqixiu, there is a peach blossom game on the stage, and then it is a good active combination with the big turntable game to send benefits. Of course, there are far more than six ways to play the combination game of planting peach trees and cultivating peach blossoms+big turntable in the last community, but the essence is from the user's point of view, and how to really attract users is the key. Secondly, each activity must first clarify the purpose and budget of the activity, and then choose the specific gameplay. Some effective interactive gameplay can be fixed and become the routine operation of the community. Of course, there are thousands of tools, and the key is to use them well. There are many activation patterns, and the purpose should be pure. If your enterprise is developing private domain marketing and wants to open up its own user system, points and coupons, and design a variety of marketing activities according to the membership level, member's birthday and customer's journey, it is suggested to dock the content platform of Easy Enterprise Show through API and access the creative tools and templates of Easy Enterprise Show, which will get twice the result with half the effort: firstly, you can find the activity game suitable for you from thousands of interactive mini-games, which will greatly reduce the research and development cost and cycle; secondly, after the data is opened, you can enrich the user portrait. At present, there are dozens of financial, insurance, retail chain and other customers in the content of Easy Show, which greatly improves the efficiency of private domain operation.