pay attention to brand packaging, emotional appeal, and don't buy low-grade things, even if you have them, you should pack them beautifully. Pay attention to the management and training of employees, pay attention to learning experience, implement the post rotation system, implement the competition system, reward and punishment appropriately, and pay more discounts and activities during festivals, especially in the first few years of business, pay attention to brand and popularity, and the service must be in place. As for food, I told you not to ask for innovation. As long as the most common food is well done, it is innovation. You can imitate more places. Innovation is based on maturity. If you want to be unique, you will lose your true colors, just like being a man. Finally, I would like to remind you that you must study more, especially listen to customers' opinions, even at the expense of blood. I am engaged in catering myself. This is my advice. It is not good. I hope it will be of some use to you. Good luck!