Many stars have their own brands. For example, Joker Xue and Chen He have their own hotpot restaurants. That's why Degang Guo joined in and opened a restaurant called Guo Jiacai. It is said that many stars came to join in.
In fact, I am a person who likes to eat, especially some snacks and dishes in Beijing, such as the tripe in old Beijing. Every time I go to Beijing, I always eat several dishes, and Beijing's special stewed roast duck is my favorite. If I pass by Guo Jiacai, I will choose to go in and have a taste. After all, I can eat anywhere, and Guo Jiacai is not as expensive as a hot pot restaurant of a star, so I will choose to have a simple taste.
Secondly, there are some star effects. After all, the store opened by your favorite star will try it out of curiosity. Besides, it is said that many stars like to eat in Guo Jiacai. If they really meet stars, they will make money.
It is normal for stars to invest in opening stores these days. After all, the catering industry is relatively profitable, and with its own star effect, I believe business will not be bad. But no one is a fool. You can't draw this money blindly because you like it. Delicious and affordable is the last word of catering. If you blindly consume your reputation, not only will the store not open, but even your reputation will stink. So stars can open stores, but you should pay attention to the dishes and services, and don't hurt the hearts of fans.