Lao Wang invested 1 million yuan to open a coffee shop, which has been in operation for half a year. With few guests, he loses money every day and his business is bleak. How to improve this situation? I said I'll give you an idea. You can try it.

if we want to turn things around, we must change our thinking. There are two ways of thinking. First, you must upgrade from selling products to earning the difference to selling members and selling projects. Second, you must upgrade from the profit difference thinking to the cash flow thinking. Cash flow is more important than profit, and calculating big accounts is more important than calculating small accounts. Let's make a difference by selling coffee normally every day, and at the same time do a normalized large-scale promotion.

First, you can become our member for 499 yuan and have free coffee in our store for a whole year. This promotion is attractive enough. Don't be scared. Don't worry, few people drink coffee every day, even if they pay the money.

second, three referrals will become members, and all 499 will be returned, and the right to free coffee for one year will remain unchanged.

Third, friends around you will enjoy a 25% discount when they come into the store with your membership card or your card number. Friends will share your 4 yuan profits when they spend a cup, so that members can help you spread fission.

this game contains two layers of fission, one is the fission of members, and the other is the fission of consumers and customers, and members will also split customers. This friend used to wait for customers to come to the door without any promotion mode. Now, with this game, white-collar workers in several surrounding office buildings have become frequent visitors. This gameplay and mode can be applied to many industries. Do you really understand you?

The double-line marketing conference of enterprises, Dingdong and Dongdong is held irregularly.