2022 May Day Labor Day Restaurant Event Marketing Plan (General 9 articles)
In order to ensure that the activities are carried out in an orderly and powerful manner, it is necessary to formulate an activity plan in advance, which is a written plan for the specific activities to be carried out. What is the format and requirements of the activity program? The following is my carefully organized 2022 May Day restaurant activities marketing program, only for reference, I hope to help you.
May Day Labor Day restaurant activity marketing plan Part 1
Activity Idea:
During the May Day holiday, the catering industry's holiday business opportunities are obvious, many wedding banquets, birthday banquets, family banquets, etc., will choose to hold in this time period, one is in the small holiday period, family and friends rare gatherings; the second is the small holiday period The demand for travel is strong, so the flow of consumption will also bring a lot of performance space to the catering industry.
Activity Name:
"Stealing half a day of leisure, May Day Holiday **** meal"
Activity Time:
May 1, 20xx During the activity period of May 1-7, all guests who come to the restaurant with a meal full of xx yuan will be given one piece of sweet fruit (or one cup of cool plum juice) per table.
2, "fine Sichuan cuisine, people's prices" "fine Sichuan cuisine, people's prices" of the three packages: parent-child three-person set of 188 yuan, happy six-person set of 588 yuan, the family set (10 people) 880 yuan.
May 1 - May 7 during the event, the store launched
3, "classic Sichuan dishes know how much" Q&A
Sichuan dishes during the meeting to ask questions about the knowledge (the problem should not be too simple), the customer to send the answer to the restaurant's text message platform, the right answer to get The value of x yuan exquisite gift, the restaurant also used to obtain a large number of customers cell phone number, become the target of the future publicity services.
Activity theme: Stay at the Faraway House Hotel, celebrate a wonderful holiday
Activity date: 20xx April 30 - May 3
Beijing xxx hotel in order to thank the customers for the long-term support.
Room Offers:
Ordinary standard room promotional price: ￥ 298 yuan / night (net)
Business standard room promotional price: ￥ 380 yuan / night (complimentary breakfast for two). Business standard room promotional price: ￥ 380 / night (complimentary breakfast for two)
Business room promotion price: ￥ 460 / night (complimentary breakfast for two)
In terms of food and beverage:
1, the introduction of different price levels of economic "holiday family packages" to specialties, home-cooked food-based!
Three people: ￥ 288 yuan / set (1 cool, 4 hot, 2 snacks, 1 platter, faraway yogurt / person)
Six people: ￥ 488 yuan / set (6 cool, 8 hot, 4 snacks, 1 platter, faraway yogurt / person)
Eight people: ￥ 588 yuan / set (6 cool, 9 hot, 4 snacks, 1 platter, faraway yogurt / person)
2, Zero guests will enjoy a discount of 8.8% (excluding drinks), and a complimentary "Faraway Yogurt".
In terms of recreation:
1, with the room card to the recreation department daily free to enjoy any one of the following activities
2, business hours: 15:00-23:00
Indoor swimming (1 hour)
U.S. Pennsylvania bowling (1 game)
Pocket Billiards(1 hour)
Ping Pong(1 hour)
Fitness(1 hour)
For more information, please call:
Colorful promotions will bring more benefits and surprises to guests staying at Beijing xxx Hotel!
Theme:
"Discounts are available every day, inform a have" cash reward recruitment
Participation:
1.
1. Inform the merchant of the source page of this promotional information
2. Participate in the merchant's cashback promotional activities.
3. Enjoy the promotional offer from the merchant.
Activity time:
This activity is only valid for 20xx-5-1
Note:
1. There is no need to pay any fee for making a reservation through this message to enjoy various favorable activities.
2, consumption, please call a day in advance to make a reservation, the activities of the validity of the period continue to take effect.
3, when contacting the service provider, please be sure to indicate that it is from the Channel Promotions Network.
May Day Labor Day restaurant activity marketing plan Part 4
way:
1, holiday customer birthday care SMS: the use of holidays or old customers birthday to provide price concessions to attract guests;
2, text message discount coupons, on-site text message dating;
3, customer service: ordering food, booking after the room Confirmation of SMS, come to the store before the SMS reminder or address information;
4, advertising: the use of advertising mass-mailing means of advertising, publishing special offers, to increase popularity;
5, service-related trivia text message introduction, for example, the restaurant can be new dishes, special dishes, seasonal dishes introduced to meet the majority of diners tasted fresh mentality, to avoid customer attrition;
6, On-site lucky draw: guests sending SMS have the opportunity to get price concessions, or gift specialties. Not only to improve the guests' interest, but also to obtain a large number of customer cell phone numbers, become the goal of the future publicity services.
Case: xx restaurant May Day marketing plan
Time: x month x - x month x (xx store)
Activities:
1, advertising slogan: "Tour Wangfu. Eat Sichuan cuisine, send refreshing".
During the golden week of x month x - x month x, all guests who come to the restaurant with tickets to visit xxx garden on the same day will be given a piece of cool and sweet fruit (or a cup of sour plum juice) at each table.
2, touch the "May Day" lucky touch prize activities
x month x - x month x holiday period, in xxx store diners to table as a unit, are available to participate in the lucky draw activities with the checkout list, where the draw written with the "May Day", the "May Day", "May Day", "May Day", "May Day", "May Day", "May Day", "May Day", "May Day", "May Day" and so on. Guests who draw the words "May Day" will receive a ticket to the xxx garden; guests who draw the words "May Day xx store" will receive a tricycle Shichahai Hutong tour coupon.
3, "xxx hotel vegetables and camphor tea duck special sale"
x month x - x month x activities during the xxx store daily limited to 20 xxx hotel vegetables and camphor tea duck special sales, the original price of 96 yuan / each, special price of 60 yuan / each. 60 yuan / each. During the event, there are also two special dishes for guests to choose from: the soup grilled double abalone 118 yuan / copy (original price of 198 yuan), green onion grilled red ginseng 48 yuan / copy (original price of 88 yuan).
In addition, in order to reward consumers, x month x - x month x activities, xxx store special launch "fine Sichuan cuisine, people's prices" of the three packages: parent-child three-person set of 188 yuan, happy six-person set of 588 yuan, the whole family set (10 people) 880 yuan.
4, booking "Yizhizhai" restaurant to send the garden tour
x month x - x month x during the activities, all in the "Yizhizhai" dining guests can be free! Tour of the xxx garden. Let guests fully appreciate the "xx in the Sichuan cuisine, Sichuan cuisine in the classic" mood.
"Keep the old customers, develop new customers".
May Day and other holidays is the peak period of catering consumption, but May Day three days of income is not comparable to the income of a month, the purpose of holiday marketing is not only to improve the short-term economic benefits, it is more important to retain the existing old customers, the development of potential new customers, to drive the future performance growth. And Jiazhou New City, full of Fang in the future there will be a lot of potential consumers to move in, more due to the development of new customers.
For the theme, the implementation of new product development strategy, combined sales strategy and membership card marketing strategy. And for this hot pot restaurant consumer groups to promote publicity.
Membership card marketing strategy
(a) The benefits of membership card:
1. Long-term advertising effect.
2. Helps retain old customers.
3. Collect member information on future products, services, etc. to improve, so that customers are more satisfied, but also to facilitate the development of future marketing plans.
(2) membership division
Ordinary members Gold Card members
(3) membership card function
Ordinary members: card consumption, a gift of a special dish; or to enjoy discounts.
Gold card members: card consumption, priority use of the elegant room, and free of charge elegant room fee; complimentary special dishes a; enjoy discounts.
Note: Try not to use discounts for low-priced marketing.
(D) membership card production requirements
Ordinary card: simple, generous, not vulgar.
Gold card: noble, elegant, can highlight the taste of the cardholder.
Both the regular card and the gold card have a unified number.
(E) the form of membership card issuance
Ordinary card: consumers in the store during the May 1 period can be given. Or usually in the store consumption of more than 300 people.
Gold card: the use of network gift form, given to enterprises and institutions, and Leshan social celebrities.
Note: Leveraging marketing: Leveraging Mantingfang, Jiazhou New City sales center, the owners of its free membership card.
(F) member management (consumer information collection)
After the issuance of membership cards, corresponding to the membership card number, record the information of the cardholder, and the cardholder each time to come to consume specific information (the number of consumers, the consumer relationship between the personnel (relationship including family, colleagues, friends, etc.), the amount of money consumed, consumption of dishes, Dining habits, etc.).
The collection of member information on future products, services, etc. to improve, but also to facilitate the future development of marketing plans.
New product development strategy
Summer eating hot pot, there is a sense of heat, and easy to fire. And with the modern people on the standard of living, in the family consumers, often appear more than 60 years old elderly consumers, they should not eat more greasy; for young women who love beauty should not eat spicy. For this problem should be targeted new product (pot bottom) development:
Refreshing warm hot pot, health care hot pot, beauty detoxification hot pot, etc. (such as a variety of mushrooms hot pot, refreshing melons and fruits hot pot)
Combination of sales strategy
Will be a variety of dishes and pot bottom for a reasonable combination, combined into Different sets of meals, the sets of meals for the rich characteristics of the name, and the combination of the sets of meals for a certain discount.
The role of this strategy:
1. To guide consumers to consume different dishes and new products.
2. Help consumers to make the best flavor combination.
3. The naming of the set meal combinations can deepen the impression of consumers on the dishes of this hot pot restaurant and this hot pot restaurant.
Promotion and publicity strategy
A so-and-so hotel restaurant is positioned in the middle and high-end market, so in the publicity, positioned as a "boutique xx workshop".
(a) the target consumers
At present, a hotel in the restaurant's target consumers for the high-end people, they have a car, money for dining and leisure consumption, and eat hot pot with family or friends. This kind of crowd is concentrated in places: riverside tea stores and teahouses, business clubs, leisure and fitness clubs.
(2) publicity form
Leaflet:
1. Production requirements: the invitation form, beautiful, generous, 3,000 copies
2. Contents: a brief introduction of a certain hotel in the restaurant, the new dishes, the new pot bottom, the first of May activities, etc.
3.
3. Distribution: riverside tea stores and teahouses, business clubs, leisure and fitness clubs.
4. Newspaper advertising: do not take direct advertising in the newspaper, but the flyer to the newspaper agents and sellers, the flyer inserted in the newspaper, so that you can do publicity at a very low cost.
TV ads:
1. Content: a brief introduction of the Chinese restaurant in a certain hotel, features, new dishes, new pots and pans, May Day activities.
2. Time and duration: two 30-second advertisements between 6:00 and 8:00 p.m., between one hour. Broadcasting time April 28th to May 1st.
Note: Due to the high cost of TV ads, whether or not to place them is to be determined.
May Day Labor Day restaurant activity marketing plan Part 6
May 1 - May 13 (XX store)
Activities:
1, the advertising slogan: "Tour the Wangfu, eat Sichuan cuisine, send refreshing ".
May 1 - May 7 during the Golden Week, all customers with tickets to visit the XXX Garden on that day to eat in the store, each table can be given a cool and sweet fruit (or a cup of sour plum juice).
2, touch the "May Day" lucky touch prize activities
May 1 - May 7 during the Golden Week, in the XXX store diners to table as a unit, are available to participate in the lucky draw activities with the checkout list, where the draw has a "May Day" written on it. Guests who draw the words "May Day" will receive a ticket to XXX Garden; guests who draw the words "May Day XX store" will receive a tricycle Shichahai Hutong tour coupon.
3, "XXX Hotel Vegetables and camphor tea duck special sale"
May 1 - May 13 activities during the XXX store daily limit of 20 XXX Hotel Vegetables and camphor tea duck special sales, the original price of 96 yuan / each, special price of 60 yuan / each. Special price of 60 yuan / each. During the event, there are also two special dishes for customers to choose from: the soup grilled double abalone 118 yuan / copy (original price of 198 yuan), green onion grilled red ginseng 48 yuan / copy (original price of 88 yuan).
In addition, in return for consumers, May 1 - May 13 activities, XXX store special launch "fine Sichuan cuisine, people's prices," three packages: parent-child three-person set of 188 yuan, happy six-person set of 588 yuan, the family set (10 people) 880 yuan.
4, booking "Yizhizhai" restaurant to send garden tour
May 1 - May 13 during the event, where in the "Yizhizhai" dining customers can be Free tour of XXX
May Day Labor Day restaurant activities marketing plan Part 71, the atmosphere of the holiday restaurant.
And the atmosphere is reflected from what? Consumption in the restaurant, food is only consumption of one of the requirements, more people require is the overall service of the restaurant. Therefore, the atmosphere of the entire restaurant to do a good job in the corresponding arrangement. And how to arrange also have to pay attention to, if it is the theme of the restaurant, it will be based on the theme of the restaurant to layout, in general, you can refer to the following:
Lighting, restaurant lighting, the strength of the light and color of the light irradiation, on the dining consumers have an important impact on the mood of the meal. Reasonable restaurant light color, not only can stimulate the desire to consume, but also make consumers happy to dine in a visually comfortable restaurant environment.
Hue, different colors can cause different associations of dining consumers mood, resulting in different psychological feelings. If the restaurant's color is properly deployed, eye-catching and pleasant to dining consumers and restaurant servers emotional regulation, conflict prevention will be of great significance.
Layout, the overall atmosphere of the restaurant is another important factor for consumers to produce a pleasant dining psychology. If the layout can be based on the theme of the restaurant and catering market positioning of the consumer psychology design, will be favored by customers.
Dining table, a bottle of brightly colored flower arrangements or potted flowers on the dining table, such as moon, azalea, Milan and so on. Its colorful, fragrant fragrance, can make the human brain in a leisurely state, and can increase the consumer's appetite.
Sound, specific sound effects in the restaurant can produce a unique atmosphere, in the restaurant set up a landscape scene, stone drip spring ding dong sound so that people as walking along the spring stream. Restaurant to play some of the clouds and water background music, such as Clayderman's piano music and so on. All can make dining consumers dining mood become extraordinarily comfortable.
Some people like mountains and flowing water, some people like sentimentality, the layout of the elegant hotel restaurant environment, is the first step to do a good job of May Day promotions.
2. May Day restaurant service.
The human factor in promotional activities is very important, it reflects the attitude of a restaurant, everyone likes to be respected, to be concerned about, quality service can conquer the hearts of consumers, so that the consumption of all remember you. So before the promotion, to do a good job of personnel training in basic services, promotional characteristics of training, attitude awareness training, etc., so that promotional activities can make better use of its effect.
3, May Day Labor Day restaurant 's cuisine menu innovation.
Consumers like fresh things, for new dishes have a desire to taste, the use of a few new dishes to attract consumers, to meet the consumption of freshness.
4, May Day Labor Day restaurant consumer rank.
Consumers are mostly like affordable consumption, and the restaurant food promotional methods are many, you can dishes with different value packages for consumers to choose from, but the price of the pricing aspects have to pay attention to. As follows:
dishes, labor many businesses will launch the corresponding package, the introduction of the corresponding dishes for consumers to choose.
Production, so that consumers involved in the entire production process, more to meet the consumer's sense of achievement and the desire to experience.
Viewing, in front of the consumer food production, to attract the attention of consumers, but also for the restaurant to increase the intangible signs.
Price, through the price to attract consumers, which is also a common method of business, too to pinpoint in place, do not reduce the price at the same time also reduce the restaurant's brand.
Giveaways, provide some holiday-related giveaways can pull certain consumers. For example, you can get freebies if you book in advance, and you can get some freebies if you spend more than what amount. Giveaways should correspond to the brand style of their restaurant.
May Day restaurant activities marketing program Part 8"May Day" festival will be the second peak season of sales we face, during this period, "May Day" holiday, increased passenger flow, demand is strong, in order to better seize this opportunity, the launch of the special planning activities. Special planning activities, let's take a look at the specific content of this May Day shopping mall activity design!
First, the background
After the Spring Festival, the "May Day" Festival will be the second peak season of sales we face, during the period, "May Day" long vacation, increased passenger flow, demand for Strong, in order to better seize this opportunity, the launch of this special planning activities, this promotion will be through a certain amount of low-priced sensitive goods and seasonal goods promotion, pulling around the customer base, solid weekly customer base, so as to establish the image of the good when the family.
The theme of the event
The feeling of home, the price of fun.
Third, the activity time
xx month xx ~ xx month xx.
Fourth, the purpose of the activity
Let customers and friends spend a relaxing, leisure, entertainment, money-saving holiday, enjoy the happiness of the family shopping, so as to promote the holiday consumption, improve the sales of the store.
Fifth, the activities of the location
Store promotions.
Outside the store to contact the daily chemical category, dairy products and other manufacturers to do off-site promotions, to contact a large off-site promotions (performances) and other activities.
Six, the form of promotion
buy gift, on-site sampling, lottery and so on.
Seven, the activities
1. "May Day", I want to xx yuan, xx yuan merchandise concentration camps, composed of merchandise merchandise sale area (small food, small general merchandise, daily necessities, etc.), to do the cover.
2. Commodity discount purchase: one-time shopping full of xx yuan customers can enjoy discounts on rice / xxg, xx discount per person limited to xxkg.
3. Where a one-time shopping full of xx yuan or more customers and friends, with a computerized ticket, you can participate in the lucky draw activities, xx yuan xx times to buy more chances to win the lottery the more opportunities, and so on the small ticket is not cumulative, the most Not more than xx times (outside the counter, home appliances do not participate in this activity). Can be lucky to get the following generous prizes:
First prize: a gift worth xx yuan (a total of xx).
Second prize: a gift worth xx yuan (xx copies).
Third prize: a gift worth xx dollars (xx copies).
Fourth prize: a gift worth xx yuan (xx copies).
Fifth Prize: a gift worth xx dollars (xx copies).
Note: 1. On the day of the site to draw prizes, shopping tickets are not cumulative (buy more multiple).
2. All employees in the store are not allowed to participate in this activity.
May Day Labor Day restaurant activities marketing plan Part 9
Activity Idea: May Day holiday, the catering industry, the holiday business opportunities are obvious, a lot of wedding banquets, birthday banquets, family banquets, etc., will choose to be held in this time period, one is in the small holiday, friends and relatives rare party; two is a small holiday, people's travel demand is strong, and thus bring the flow of consumer spending will bring the catering industry is not small. The first is that it is not a good idea to have a good time.
Activity Name: "Stealing half a day's leisure, May Day Holiday **** meal"
Activity Time: 20xx May 1 - May 7
Activities:
1, "Eat hot Sichuan cuisine, send refreshing drinks"
May 1 - May 7 during the activities of the customer to the restaurant dining full of XX yuan, each table will be given the store's selection of sweet fruit One (or a cup of cool sour plum juice).
2, "fine Sichuan cuisine, people's prices"
May 1 - May 7 during the activities, the store launched a "fine Sichuan cuisine, people's prices" of the three packages: parent-child set of three people 188 yuan, happy six people set 188 yuan, happy six people set meal 588 yuan, the family meal (10 people) 880 yuan.
3, "classic Sichuan cuisine know how much" Q&A
Sichuan cuisine knowledge questions during the meal (the question should not be too simple), the customer sends the answer to the restaurant's text message platform, the right answer to get the value of the X yuan exquisite gift, the restaurant also use this to get a large number of customers' cell phone numbers, become the goal of the future publicity services.