1. Color of the restaurant

The main color of the restaurant should be bright and light, especially orange or yellow representing food, which can stimulate people's appetite. In different seasons, people have different feelings about colors. We can use lights, light covers and some small ornaments to adjust them to produce different emotional appeal. For example, in hot summer, setting off a water-green or light-blue tablecloth with cool lights can add some coolness to people's hearts, and the feeling of heat will tend to be calm.

2. Precautions

Before that, we should pay attention to the study of the resident population around the store. What kind of people need what kind of consumption, and investors also need to watch "dishes" and eat "rice". Some farsighted investment operators should study this from the following ten points. Those who intend to open a shop may wish to pay attention to:

1. Changes in the total population and crowds of surrounding communities and communities, and demographic factors such as passers-by and marginal customers.

second, the population composition. There are both urban people, new Shanghainese from other places and foreign residents in the community. Which kind of people are in the majority will affect the business.

third, population density. For example, the population of major business districts, minor business districts and marginal business districts should be distinguished around business districts.

fourth, the gender structure. The proportion of men and women is different, and the variety of business is naturally different.

v. Employment situation of adults in the locality. The employment rate is related to the purchasing power of the university. The interior decoration style has a lot to do with this.

VII. Structure of households. Targeted products should vary from person to person, such as dual-employee, only child, three or four generations living under the same roof, old couple, etc.

VIII. Marital status. Through research, do what you like, and do more wedding business.

IX. Birth situation. More consideration should be given to parents, and the economy should comprehensively calculate the accounts of children.

11. Study the ethnic structure. Different nationalities have different living habits. The more detailed the store research, the more accurate the target market positioning will be.

3.4 points intensive

Secret 1: Correct and farsighted site selection

How to open a restaurant with rolling financial resources, the successful experience is that choosing the investment location is the most important step before operating-choosing the location with appreciation potential. If the location is not chosen properly, there will be high-grade decoration, delicious food and elegant atmosphere, but customers will still not be attracted to the door. The so-called "food is the most important thing for the people" and without "people (customers)", it is impossible to succeed in business.

Secret 2: Capturing customers with specialization

The catering industry is also facing market segmentation. If it is to be large and comprehensive, the result may be "four unlike", and investors in the catering industry should consider establishing their own cuisine characteristics.

secret 3: I'm not afraid of strange ideas, but I'm afraid I don't have any ideas

In fact, the catering industry needs quite clever marketing art, and the key to turning the best ideas into gimmicks lies in clever use. It's not easy to have any new ideas, so we should make good use of them and make them produce wonderful effects.

secret four: do a good job in after-sales service and accumulate loyal customers

customers will always be food and clothing parents, especially loyal customers, which not only lies in subsequent consumption, but more importantly, they can bring word-of-mouth communication to you, so that the number of loyal customers will grow and the market will grow.

Finally, let me say my personal feeling. After the site selection, your decoration must be more stylish and luxurious than the surrounding shops, and then the price of the food will be slightly higher to 2 yuan, so most people will come to your restaurant, because most people don't care about getting more 2 yuan to enjoy it better.