McDonald's has always adhered to a single direct chain model, and it was not until it entered China in 2114 that it began to consider the two-way development of direct chain and franchise chain.

what kind of investors does McDonald's favor? You must be willing to devote all your time and energy to the daily operation of McDonald's restaurants, and do not allow multiple investments;

In the 7th China Franchise Chain Exhibition in 2115, McDonald's received 3,111 applicants, but only a tiny part of them finally became franchisees of McDonald's. As we all know, the conditions for an international fast food chain brand like McDonald's to develop franchisees are very harsh.

McDonald's franchise plan in China this time is to find individuals or individuals who meet the following eight conditions:

1. Have noble ethics;

2. Have entrepreneurial spirit and strong desire to succeed;

3. Outgoing and sociable;

4. Willing to devote all his time and energy to the daily operation of McDonald's restaurant;

5. The applicant is willing to accept the training for 12 months;

6. Have the ability to effectively manage and train personnel;

7, can be competent in the franchise organization;

8. The investment amount is not less than RMB 3 million.

"In order to become a McDonald's franchisee, in addition to the threshold of 3 million yuan, the franchisee also needs to have rich management experience. He is a successful manager and a businessman who knows how to wear an apron. His blood is all ketchup." Zhu Yuanhe, senior vice president of McDonald's China Development Company, said vividly.

what should investors pay most attention to?

whether the training has a good effect on you, and whether it is necessary to spend nearly a year on training;

Zhu Yuanhe, senior vice president of McDonald's China Development Company, thinks that franchisees need to know what this enterprise can offer you, whether there is a good training mechanism for you, and whether the training can have a good effect on you. "Then we need to know whether the operating system of this company is perfect, and whether franchisees need to worry about the source of daily materials themselves. And understand the company's daily promotion ability.

Franchisees should understand the return on investment:

Generally, they will recover their costs and make profits within five years. For those who are not well managed, McDonald's will buy back. Investors are advised to focus on the brand effect of McDonald's for long-term investment;

Zhu Yuanhe said that franchisees can recover their costs and make profits within five years, and McDonald's will buy back those who are not well managed. Ding Liming, deputy general manager of Shanghai Little Tail Sheep Catering Management Co., Ltd., which specializes in franchise chains, said that the five-year investment return period is long, which will exclude many investors with slightly thin financial strength. However, some professionals believe that if you have strong financial strength, it is more operable to make long-term investment with a focus on the brand effect of McDonald's.

Reference: McDonald's China official website.