Enterprise Crisis Risk Management Strategies
Although the crisis is terrible, but the crisis is also controllable, every enterprise should and must master the crisis management, to cope with unexpected crisis events, to resist the sudden changes, to reduce the loss, and to fight against the corporate crisis in an organized manner. So what are the strategies for enterprise crisis management?
First, the establishment of crisis management plan strategy
"Ritual? Zhongyong" cloud:? All things are set in advance, not in advance is invalid. Things set in advance, is not trapped; behavior set in advance, is not guilty. Schools have school action guide, then the same reason an enterprise also needs an action guide, one of the action guide for crisis management is to establish a corporate crisis plan. The establishment of a crisis management plan is like the human body injected with hepatitis B vaccine, in advance to enhance the body's immune system, the same as the organizational system of the enterprise, should be proactive, the development of crisis management plan, in the event of a crisis can be prepared for.
The development of enterprise crisis management plan first need to investigate and intelligence analysis, to find out the potential crisis of the enterprise; to find out the solution to the problem; to determine the crisis when the enterprise departments and personnel of the action plan. The development of the enterprise crisis management plan has an irreplaceable role, it is related to the enterprise can successfully deal with the crisis, alleviate the current problem.
Second, objectively identify and assess the crisis strategy
The first step must be to do a good job of crisis identification and assessment, to train a number of capable and qualified crisis management leadership team, in the crisis management work can serve as the core work, the crisis situation to stabilize the overall situation, to make decisions. Some did not establish a crisis management leadership team, in the event of a crisis, the entire enterprise is in a state of surprise; on the contrary, if the enterprise has a sound crisis management team, the crisis can play a pivotal role in the critical juncture of the importance of fully coordinating the internal resources of the enterprise, and make concerted efforts to deal with the enterprise and the enterprise outside of the uneasiness as well as the pressure on the crisis to make the correct assessment of the sudden crisis.
Crisis management team is essential, but also need to figure out the causes and consequences of the crisis, which requires the collection of relevant information, the integration of the various aspects of the crisis, whether through the observation of the crisis site, or through other means of understanding, need to confirm the content related to the crisis. What are the causes of the crisis? What are the consequences of the crisis event? How did the crisis occur? It is important to understand the issues involved in order to be prepared for what comes next.
Third, the scientific diagnosis of the crisis strategy
Doctors in the understanding of the patient's situation, the need to prescribe the right medicine, in the confirmation and assessment of the crisis in the ground after the crisis, but also the need to diagnose the crisis, diagnostic and judgment of the crisis outbreak of the reasons, after the results. The enterprise's human, material and financial resources are always limited, for the limited resources should be fully utilized to determine the root cause of the crisis, for specific crisis issues need to be specifically analyzed, so as to correctly solve the enterprise crisis.
Earlier, we also mentioned the factors of crisis, there are internal and external factors. The relevant external factors are not within the control of the enterprise, the enterprise has no way to determine the natural environment, national politics, economic trends, external factors triggered by the crisis of a wide range of hazards. The internal factors are both managerial problems and product quality problems, or the whole team's decision-making errors, is the scope of the enterprise can be adjusted, the subjective factors occupy the main position.
Four, confirm the crisis decisive treatment strategy
The enterprise's program of action is certainly more than one, in the many programs of action, there will be an optimal program, in the process of enterprise crisis management, there should be such a person to decide the best enterprise crisis management program, can be a person, can also be a team. The preparation needed before this is to draw up a variety of crisis resolution action plan in advance, when the crisis occurs, it can be implemented step by step, without delay to think about the solution. Crisis management strategy determination also needs the appropriate method, through the evaluation of different options, to find out the difficulty of each option, the advantages and disadvantages of the program, each option requires human and material resources, the program may bring the consequences of the problem, and other issues, through a comprehensive consideration, and ultimately to find the best solution. Brainstorming and decision tree methods play an important role in the selection process, both of which take into account each course of action and the consequences of each option. Because time is of the essence when dealing with a crisis, every second should be taken into account, but the process of assessment, diagnosis, and option selection discussed earlier should not be abandoned.
If a person makes a decision, that person should quickly and accurately find the best solution. If a team is involved, there will inevitably be disagreements and disputes, and the leader needs to lead the whole team to make choices efficiently, accurately, and quickly.
V. Concentrate on a fast-track strategy
The crisis broke out, and the level of trust in the company was damaged, and in the case of being challenged, the company, in addition to clarifying the truth, wanted to change the public's attitude to win the public's trust, and take timely action to solve the problem in the first place.
The centerpiece of crisis management is this step, the declaration of the enterprise can ease the emotions of the public and the media, but the action of the enterprise is the most important. An event always has a primary and secondary, decision makers can grasp the top priority in many events, for the development of the enterprise and other employees have a huge impact, seize the key, seize the key, you can achieve the unforeseen results. The entertainment industry? Fraudulent donation door? Incident, from the beginning and end of the matter, the public's emotions lie in the artist donation industry may exist fraudulent, and the root cause lies in the artist public character identity, so for the artist's behavior, the public has a naturally high degree of concern. From the point of view of the artists' response to the incident, Zhang Ziyi and others took the initiative to admit their mistakes in the first time, and made up the money in a timely manner, grasping the focus of this crisis, and therefore won the understanding of the public.
Look at a person's heart, first look at his eyes; look at a person's character, to see his friends. In the modern market economic environment, enterprises in the development process, will inevitably face the crisis, and the crisis will cause harm to the enterprise, bring certain economic losses. Crisis in from the nature, is unpredictable. Crisis decision-making timely and appropriate, you can quickly get rid of the crisis, out of the dilemma, on the contrary, slow reaction or blunder, it will be difficult to move forward, and even deeper and deeper.
In order to every enterprise can not be afraid of the crisis, not to avoid the crisis, whether it is a domestic or foreign enterprises should recognize the crisis, crisis resolution as one of the necessary conditions for the survival of enterprises. Crisis is everywhere, as long as the enterprise exists, the crisis will be invisible existence, the crisis is sudden and unexpected, the unexpected arrival, but also to the enterprise will bring the unexpected? Surprise? This surprise also promotes the enterprise step by step, but also prevent the future of the enterprise. Grasp the signs of the enterprise crisis, understand the crisis may cause harm to the enterprise, whether it is internal factors induced by the crisis, or external factors induced by the crisis, the crisis has a universal, sudden and serious.
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