most storefronts adopt a modernist style.

the appearance of traditional style gives people a steady and traditional psychological feeling. Many century-old shops have become traditional font sizes that have influenced China and foreign countries. Their store image has already formed a fixed pattern in consumers' minds, and their traditional appearance style can also attract some customers.

if the store is located in an old street full of quaint colors, it can also adopt a traditional style consistent with the overall style.

Generally speaking, we should pay attention to the following aspects in window design: (1) It is best that the horizontal center line of the window is equal to the customer's apparent horizon, so the goods displayed in the whole window are in the customer's field of vision.

(2) In the window design, we must consider dust, heat, rain, sun, wind and theft, and take relevant measures.

(3) The appearance of the store should not be affected, and the design scale of the window building should be adapted to the overall size of the store.

(4) The goods displayed in the window must belong to our store and are the best-selling goods.

(5) seasonal goods displayed in the window must be displayed and introduced to customers one month before the arrival of the season, so as to play the role of welcoming the season.

(6) When displaying goods, the theme should be determined first. No matter whether it is many kinds or different kinds of goods of the same kind, they should be systematically displayed according to the theme, so that people can see the contents of the advertised goods at a glance, and they must not be confused to distract consumers.

(7) The window layout should use as few commodities as possible for setting off, decorating or bedding, and the number of commodities should not be too much or too little, except that the colors should be harmonious and the density should be uniform according to the window area.

make sure that customers can see the whole picture of the goods from far and near and from the front side.

products with business characteristics should be displayed in the most eye-catching window.

(8) Goods that are easy to liquefy and deteriorate, such as food and candy, and goods that are easy to be damaged in the sun, are best replaced by their models or properly packaged.

(9) The window should be cleaned frequently and kept clean, especially the food window.

dirty window glass, which is full of dust, will give customers a bad impression and cause suspicion or disgust of goods and lose interest.

(11) The window display needs to be changed frequently, especially the timely publicity and the display of perishable goods.

when each window is replaced or decorated, the publicity time should be stopped, which must generally be completed within the same day.