The KFC Family Bucket is a market-oriented package launched by the KFC fast food company, including the Value Family Bucket sold inside KFC restaurants, KFC Home Delivery and the KFC Takeout Family Bucket ordered online by KFC.
KFC is a multinational restaurant chain. It is also the second largest fast food restaurant and the largest fried chicken chain in the world. KFC was founded in 1952 and is headquartered in Kentucky, USA. It mainly sells high-calorie fast food products such as fried chicken, burgers, fries, covered meals, tarts, and sodas. The founder is Harlan Sanders. KFC's main business includes selling western fast food such as fried chicken, hamburgers, French fries, egg tarts, sodas, etc. It had been ranked 93rd among the top 100 global brands in terms of brand value in 2019.On June 1, 2021, KFC entered into an exclusive partnership with Monster Charge.
In such a competitive fast-food service industry, KFC has been able to maintain its strong momentum because it entered the Chinese market at different stages of development, and developed strategies that were both consistent with the organization's culture and strategic logic. First, during the entry period, the main strategy was to introduce a new western-style fast food service system and dining concept.
1, a new chain business model with a unified logo, uniform clothing, uniform distribution model, and finally with high quality products, fast and friendly service, clean and hygienic catering environment, to establish its position market in China.
2, always adhere to the staff 100% localization, and constantly invest funds and manpower for multi-faceted, multi-level training. From the restaurant waiters, restaurant managers to the company's functional department managers, the company according to the nature of the work arranged scientific and strict training program. In order to make the management personnel reach the professional level of fast food operation and management, KFC has also established a professional training base for restaurant management - Education Development Center.
3, KFC in the fast food industry, "speed-oriented" entrepreneurial spirit, so that it pays special attention to give full play to the team spirit, relying on teamwork to achieve high efficiency to ensure that the service period of the correct fast service peak business hours. Formed a highly efficient, flexible, perfect, advanced management incentive mechanism, its team spirit and excellent management level is KFC based on the secret of the market.
4. Quality service. In KFC, you will get more services than you originally hoped. KFC's mission is to put the customer first. It is this motto that makes every customer, whether adult or child, feel at home.