The White Paper on Business Model Innovation written by Harvard University professors mark johnson, Christensen and SAP CEO Henning Kagermann summarizes these three elements as follows:
1, customer value proposition
Refers to the tasks that an enterprise needs to complete when providing services or products to its customers or consumers at a given price.
2. Resources and production process
That is, a specific business model that supports customer value proposition and profit model.
3. Profit formula
That is, the process of realizing economic value for shareholders.
Extended data:
Comparison with the traditional model
1, the personal name MIIT registered in online shopping with increasing integrity, and the independent website with real identity authentication of the Ministry of Public Security system cannot be put on the shelves without authorization. Third-party insurance companies are three times the credit guarantee of both parties, killing malicious bad reviews and so on.
2. E-commerce burns more money. All the websites in the world are burning money because they are promoting themselves. In order to rob users, the wool finally came out of the sheep.
3. Some unique phenomena are that smart shopping malls are shopping malls where everyone sells themselves. Headquarters 1 year will not open the website. Even if you start business, you don't do membership registration and product trading, but only promote sales, with high product flow and website, and do global promotion for all enterprises and products free of charge;
4. Few people have a certain threshold for e-commerce. Any enterprise or individual needs professional technicians to manage and maintain it.
5. The emergence of a large number of tax evasion e-commerce companies is also a platform for tax evasion, with sales exceeding 800 billion, but the actual tax revenue of a company is less than 654.38+0 billion, and the tax revenue is lost by tens of billions.
6. The Internet in China seems to be developing rapidly without core technology, but without core technology as the foundation, it will be swallowed up by other powerful predators sooner or later.
7. Most enterprises' products have a lot of costs of forming platforms, and they have to charge fees or deposits for putting them on the shelves, otherwise the product prices will be suppressed and the enterprises will lose money.
Baidu Encyclopedia-Business Model