entrepreneurial story material 3 of catering industry:

College students born after 1985 started catering business, and they are millionaires before graduation

In the new campus of Zhengzhou University, there are more than ten large canteens, restaurants and coffee shops, but many people don't know that the owners of three of them are students of the school, and people who are familiar with him laugh that he is a campus? Diner? In his senior year, when his roommates were busy looking for jobs, he had earned millions by starting his own business before he graduated.

His name is Xiang Rui. He was born in 1987. He is a sophomore at the School of Marxism of Zhengda University. His two restaurants and 1 coffee shops have a total business area of more than 3,111 square meters, with more than 21 private rooms and more than 51 tables. The annual turnover of the three stores is more than 3 million yuan, and his staff (including college students who work part-time) has reached more than 111 people. Tell the story of this post-81 s college student's catering entrepreneurship.

Original intention: opening a coffee shop is not only to make money

He speaks slowly, logically and confidently, which is Xiang Rui's first impression on others.

At noon on June 4th, 2114, in a coffee shop with low-key decoration on the 2nd floor of the Student Activity Center in Zhengda New Campus, couples of college students came here for dinner hand in hand from time to time. This coffee shop was opened by Xiangrui in October 2113.

Xiao Chen, a graduate student from the School of Pharmacy who came to have dinner, said? A cup of coffee costs more than 11 yuan, and a portion of spaghetti costs less than 21 yuan, which is very affordable for students and much more cost-effective than going to a coffee shop off campus. ?

Xiang Rui said that the purpose of opening this coffee shop was not simply to make money, but to provide a place for people with the same entrepreneurial dream on campus to communicate. Here, various small academic lectures and art salons will be held from time to time, and the school has also provided a lot of help to encourage students to start businesses.

Achievements: The annual turnover of the three stores reached more than 3 million yuan

In addition to the coffee shop, Xiang Rui also opened two large restaurants above the Heyuan canteen and Liuyuan canteen of Zhengda University.

on the third floor of the lotus garden canteen, there is a restaurant called? Campus delicious factory? Our restaurant, which is the first restaurant that Xiangrui started catering business in Zhengda campus in 2112. This restaurant with an area of more than 1,111 square meters, although generally decorated, has more than ten private rooms, and the price of vegetables is cheap, which has become the first choice for many college students' birthday parties and graduation parties. In order to attract more customers, Xiangrui also opened a group purchase business on a website, and many off-campus customers often come to the store for dinner.

located on the 3rd floor of Liuyuan canteen? Tong Hechang? The restaurant is his second restaurant. Xiang Rui said that this restaurant usually receives teachers and social workers, so the decoration level is higher.

under the repeated questioning of friends, Xiang Rui revealed the annual income of two restaurants and zero coffee shops he opened: the annual turnover of the three stores reached more than 3 million yuan, and he has earned millions of yuan since he started his business.

trough: I lost more than 111,111 yuan when I started a business before.

Talking about my own entrepreneurial experience, Xiang Rui said that he had also encountered failures and paid tuition for it.

In 2118, he began to study as a freshman in Henan University of Technology, and he tried all kinds of part-time jobs, such as distributing leaflets, working as a security guard and promoting sales. Later, he started to set up a stall to sell Oxford dictionaries. Because he was embarrassed to sell books in public in his own school, he went to a neighboring school to set up a bookstall. In his senior year, he worked as a substitute teacher in an education and training institution, and used the tens of thousands of dollars he accumulated to become a shareholder. This training institution has grown from the initial few students to hundreds of students, earning more than one million yuan a year, which is also the first bucket of gold he got in business.

Later, he partnered with a social worker to do catering business at the school gate of Henan University of Technology. For various reasons, he finally lost more than 111,111 yuan instead of making any money. But instead of blaming him, his family gave him tens of thousands of yuan to encourage him to continue his business.

While doing business, he also carefully prepared for the postgraduate entrance examination, and was finally admitted to the graduate school of Marxism of Zhengzhou University.

Strong execution but low profile

Although he made a lot of money in the past few years, Xiang Rui kept a low profile on campus. He didn't buy a car or a house because he wanted to use the money to invest in more entrepreneurial projects. Now, he is preparing to open another restaurant in his hometown of Xinyang.

Lv Yang, a roommate who lives in the same dormitory as Xiang Rui, said that in the eyes of teachers and classmates, Xiang Rui is a person with strong execution. Because he once served as the leader of the school debate team during his undergraduate years, his speech is very organized and logical, and he knows exactly what he wants. Usually, his classmates call him? Xiang zong? .

　? Every time something new comes out of his restaurant, he often calls his roommate to try it and give advice. ? Lv Yang said that there are four people living in a dormitory, and Xiang Rui talked to everyone about the struggles of celebrities who started from scratch. Xiang Rui often talks to his roommate about his entrepreneurial dream: to make a well-known chain restaurant brand in China.

Huang Lu, his partner, said that although he is now the boss, Xiang Rui will do it himself when he encounters dirty work such as blocked sewers in restaurants and the collection of table garbage. I am also very loyal to my friends and ready to help others! ?

In 2113, Xiang Rui stood out from more than 111 competitors and was named Zhengzhou University of the Year? Star of entrepreneurship? .

Xiang Rui's eight suggestions to younger brothers and sisters who are interested in starting a business:

1. Choose what you care about and what you like.

2. Entrepreneurship is a physical activity, and a healthy body is more important than anything else.

3. In the initial stage of starting a business, persistence is the most important quality.

4. It is suggested to choose projects that you like and can grasp, and you can't do whatever you see to make money, which is a bit blind and the result may not be good.

5. College students should try their best to use technology to reduce costs and make full use of campus resources, which can reduce the cost of starting a business.

6. A good partner is more important than a good project.

7. In partnership, partners should be simple, have clear finances, have good relationships and strong execution, so as to become a good team rather than a gang.

8. Never believe in success stories such as myths and getting rich. Doing things in a down-to-earth manner will surely lead to good results.

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