Copywriting for this job, the interviewer asked me to hand in a copywriting plan for the anniversary of the shopping center (department store). How to write it ~ Please give me advice quickly for creative activities ~ For activities, the difficulty lies not in creativity, but in the possibility of realization under all preconditions.

Any activity must have a clear purpose and reliable backup support.

The anniversary must be aimed at promoting sales.

The most important thing to promote this thing is strength. Compared with the discount of 1, there is no need to plan when the audience is 20% off.

Therefore, the key to the success of the event lies in the enthusiasm of merchants and the feedback mode of shopping malls.

First, ask the mall for resources. Put all the resources that can be taken out of the mall and discounted from the merchants together. Will have a general understanding of this plan.

Secondly, it is necessary to communicate with merchants to form a unified and clear sales atmosphere, sales guidance and sales color recognition system.

Let me briefly talk about the sales atmosphere, such as the red series, which is a 20% discount business. The green series is a 10% discount business. Do you understand this truth roughly?

Finally, it is necessary to form the biggest breakthrough of single products, such as special purchase restriction, one-yuan auction and hourly lottery.

On the whole, this is a complete planning case.

If you are planning, don't think about any ideas in the mall, such as two men and women showing a romantic whole proposal, or the memory display of the post-80 s generation. Ordinary people come to the mall to shop, not to play tricks.

Instead, build your own brand operation mode around your promotional products.

If we negotiate with coke, we will buy it for one yuan.

Be sure to limit the crowd, limit the purchase amount, limit the feedback content, and limit the time.

Around these, a whole set of plans was finally formed.

There is a general direction of n fold in the whole field, and there are implementation details of 1 yuan. There is a whole set of publicity system outside, and there is a series of sales atmosphere inside.

This is the so-called plan. Plans made before backup support and system operation are determined are nonsense.

Copy this word for word to your candidate. Those who don't hire you are fools, and those who hire you invite me to dinner ~