1, full subsidy reduction: suppose the merchant is doing the activity of "full 20 minus 3" and the platform subsidizes two yuan, then the user will display "full 20 minus 5" and the platform will bear the two yuan that the user underpays.

2. Distribution fee subsidy: Especially for some merchants with low customer unit price, their own order amount is not high, but the special distribution fee generally starts in 5 yuan, which greatly affects the order rate.

If we can partially reduce the delivery fee, it will be of great help to increase the order volume. For example, the platform subsidizes the delivery fee in 2 yuan, and the distance between the normal delivery fee and 5 yuan, the user will show that only the delivery fee in 3 yuan is needed. Improve in-store conversion rate and order conversion rate.

3. Traffic support and ranking locking: The marketing manager can give some merchants a traffic tilt according to the policy of the platform and lock the target merchants in a fixed ranking at the front end. Usually, if businesses want to rank high, they have to spend money to bid. However, once the ranking is locked, the bidding cost of the merchants is actually reduced in disguise, which is also a subsidy.

Since March, Meituan Takeaway has launched the "Merchant Partner Commission Return Plan", which will return the take-away commission to the national high-quality catering take-away merchants, especially those whose business conditions are greatly affected by the epidemic, at a rate of not less than 3% to 5%. The returned commission will be directly credited to the merchant's Meituan account, which can be used for online marketing and traffic promotion to help merchants increase orders, increase income and promote consumption recovery.