New impression of epidemic tourism
In recent years, domestic tourists have generally tried three new travel tools: booking, peak shifting and current limiting. This has added some new projects to tourists and created new experiences. -"One after another" crowded scenes disappeared, and tourism became more orderly and comfortable.
Affected by the epidemic, domestic tourism will become the only pillar of China tourism market in 2020. This is undoubtedly "good" for domestic tourism, but it should also be clear: the recovery of tourism is expected, but it is difficult to go back to the past. Carry out long-term epidemic prevention work;
The New Normal of Tourism: "Low Density+High Quality"
People's demand for tourism is also changing imperceptibly. After the epidemic, domestic tourism needs to build a new normal: "low density and high quality".
"Low density" is not only for the needs of epidemic prevention and control, but also for the experience of tourists.
There are three main ways to achieve "low density": First, the restriction of scenic spots. After the test of May Day, "booking", "shifting peaks" and "limiting the flow" will become the standard actions of scenic spots in China, and "no booking, no tour" and "time-sharing tour" will become hot spots for scenic spots and tourists. The second is global drainage.
Guide tourists to abandon the "herd mentality" and choose more innovative, experiential and suitable tourism projects, instead of always being the most famous, and truly realize the leap from "scenic tourism" to "global tourism". The third is off-season diversion.
Tourist destinations need to pay more attention to "off-season" tourism than ever before. For example, Xinjiang is building a ski brand, such as Inner Mongolia, and the golden grassland in autumn is equally charming.
As for "high quality", it has become the main theme of China tourism market after the epidemic. It is worth noting that high quality is a new standard and a new value orientation. -Real high quality is demand-oriented evaluation based on "user experience", so as to build a more perfect tourism consumption chain and tourism service system and make tourists "willing" to spend.
"Low density and high quality" is especially suitable for the development of domestic long-distance tourism.
On the one hand, the outbound travel market needs to find alternative markets in China, and long-distance destinations such as Yunnan, Xinjiang, Tibet, Qinghai, Gansu, Inner Mongolia and Heilongjiang will become new hot spots;
On the other hand, people began to reflect on the relationship between man and nature through the epidemic, and cherished nature and ecological environment more. Western and frontier destinations known as "mountains and rivers" will also be more expected by tourists.
In recent years, domestic long-distance tourism is in an embarrassing situation, and the scenery is not inferior to the world. However, its direct competitors are world-class tourist destinations such as New Zealand, Australia, Africa and South America, which are famous for their magnificent natural landscapes. In the future, domestic long-term tourist destinations need to establish a new "high-quality development concept": the quality of tourists is far more important than the quantity, and the reputation of tourists is far more important than advertising.
On the supply side, it is suggested that domestic long-distance tourist destinations advocate "wild luxury"-the concept of being as close to nature as possible, at least participating in natural construction, and promoting automobile service system and camp products.
In terms of demand, I hope that the tourist destination can have a profound understanding: tourists have gone far, more like a "nomadic people". Early nomadic people lived on water and grass, which is a kind of productive labor. Modern nomadism means that people are more and more eager to get out of the familiar environment, put aside their daily lives and find another life to graze their souls-grasslands, deserts, forests and Gobi, which are "spiritual pastures";
China's splendid culture and ethnic customs live poetically. Creating a "better life" for China tourists is the real mission of China tourism.
One person is trying to survive, while the other is trying to live meaningfully.
For a normal person with independent thinking ability, these are understandable. But we must stay at home and earn more money instead of going out. In this case, we really can't talk. At this time, we thought of a famous saying: if a son is not a fish, he will not know how to enjoy it.
You are nobody else, and you can never represent everyone. How do you know what others want? How can you make decisions for others?
Transferred from abroad to China.
It can be predicted that for a long time, traveling abroad, especially in Europe and America, will face this problem. After all, no one wants to take the risk of enjoying other people's dirty eyes, unreasonable inspections and verbal insults.
On the other hand, in terms of epidemic situation, only China has achieved effective control. In other words, China is the safest country in the world at present. In view of this, at least in a year or two, most people will shift the focus of tourism to China.
Traditional buses and large fleets will turn to small vehicle customization and chartered travel.
Most of the time, dozens of people stay in a closed space for several hours. In the past, because the cost was cheap, there was no need to worry, so it met the needs of some people. But now and in the near future, we will consider another issue of special concern at present-health and safety.
In view of the northwest and southwest regions such as Tibet, Xinjiang, Qinghai and western Sichuan, due to the long distance, complex road conditions and altitude sickness, we will vigorously develop the customization of chartered cars for friends and relatives, especially a few small cars with more than 10 seats, which will become common models in the past two years. After all, in addition to wearing masks on airplanes and trains, you can always talk, play and see things freely, especially on buses.
Tourists from ethnic minorities and wild scenic spots have increased.
Generally speaking, a large part of people's travel purpose is to go to some mature scenic spots. The most important thing is to prove that they have been to these famous scenic spots. As for whether you look good or not, this is not the point. This is also in line with the current economic affordability of our society. After all, many geniuses come out of warmth, and only when they have enough money can they consider playing. Famous scenic spots that I have heard of since I was a child are of course the first choice.