Brand positioning is an important strategic decision related to brand establishment and development, and it is also the premise of implementing various specific brand marketing strategies.

2. Brand Promotion Domestic brands have also realized the necessity and importance of brand promotion, and have invested a lot of celebrity endorsements and advertisements to promote their own brands. Through advertising and celebrity endorsement, the brand can be recognized by consumers or potential consumers, and then the brand image can be shaped and enhanced. However, celebrity endorsements are also expensive. Some brands have gained great popularity as soon as they are launched and become the new favorites of the market, while others have not achieved ideal publicity results. An important reason for this difference is the choice of brand spokespersons.

3. Brand extension

Brand building is just the beginning. Only by taking effective measures to add value to the brand can the brand gain a foothold in the market for a long time. Brand extension is the core of realizing brand value appreciation; Only through brand extension, the concept of "brand-product" is changed into the concept of "brand-asset", can the brand value be truly increased. In the field of casual wear, brand extension is mainly achieved through brand expansion, main and deputy brands, multi-brands and other forms.