Concentric Design (professional VI design company):

Brand VI refers to brand visual identity system, also known as brand image design. It is a design system that demonstrates and conveys brand identity and value through visual elements (such as colors, fonts, logos, etc.) The VI design concept is based on the core values of the brand and the positioning of the target market, presenting the brand's image in a unique and consistent way, so as to establish consumer awareness of the brand and a sense of trust.

Brand VI includes many elements, such as brand logo, color scheme, fonts, graphics, typography and so on. These elements can not only create a visual impression on consumers, but also subconsciously trigger an emotional response to the brand. Therefore, VI design is a very important part of brand promotion.

The concept of brand VI design mainly includes the following aspects:

Consistency: VI design should be consistent, both within the brand and external communication. This helps consumers remember the brand more easily and makes them more likely to connect with it.

Uniqueness: the VI design needs to show the uniqueness and characteristics of the brand. This helps to differentiate the brand from other competitors and increase the competitiveness of the brand.

Adaptability: VI design needs to take into account the forms of expression in different media and occasions in order to present the best results in different contexts.

Original VI design works of Zhonghui Design