In order to solve the above problems, now the supermarket vegetable managers, often put the main effort on the internal assessment of the fresh class management, or to take the joint venture, or even rent the site of the way to transfer the management of the difficulty and risk of operation. However, the above methods are not the most effective way to fundamentally solve the problem of freshness and material loss, because: no matter how good the supermarket's index management, the staff's sense of responsibility and conscientiousness is unlikely to exceed the vendors; even if you take the joint venture or site rental, suppliers or leasing operators of the source of the goods is still the wholesale market. To fundamentally solve the problem of freshness and material loss, we must first carefully analyze the deep-seated causes of these problems:
1, the existence of procurement channels shortcomings.
Goods purchasing methods and the quality of good and bad, will directly affect the sales. Now the vast majority of supermarket vegetables, the source of goods or wholesale market, whether it is the supermarket's own or supplier supply. As we all know, the wholesale market wholesale fruits and vegetables fresh products, are "general merchandise", the product has not been strictly graded. As for the supermarket fresh food retailing, the products that have not been strictly graded will produce a great deal of waste in the sales process. Because, in the open shelf sales, no customer will go to choose the quality, level of bad products, if the goods are not strictly graded, not only will affect the overall aesthetics of the goods, but also bad character of the product, will always be "picking the leftovers", delaying the best time to deal with, resulting in a huge waste. If the strict grading of products by the chain's own distribution center to complete, or passed on to suppliers, distributors, the same will increase costs. In addition, the goods from the wholesale market, due to the increase in the link, its freshness will be greatly reduced, also increased costs.
Secondly, the circulation process of the quality of the commitment mechanism can not be established, the wholesale market to the goods, due to its product source of uncertainty and circulation of randomness, its pollution-free, green quality is difficult to guarantee. Now relying on the wholesale market loose, non-directional type of circulation, at the same time the formation of the procurement method of arbitrariness, no brand, no packaging, legal person is not clear, the responsibility is not clear, the pollution caused by the production link in the uncontrolled into the circulation link, will still face the threat of secondary pollution, the circulation of agricultural products in the process of judging the quality of the basically stays in the shape, color, freshness, etc., the main organoleptic judgement The quality traceability mechanism is not possible to talk about. Consumers have confidence in the quality of products sold in supermarkets, fundamentally speaking, if the procurement of goods out of the problem, you can find the main body of sales - supermarkets, but the quality of vegetables out of the problem, if the supermarkets or distribution companies are randomly purchased from the wholesale market, and go to find who is responsible for it?
2, the second packaging and distribution of unreasonable factors.
In order to facilitate the management and reduce costs, now larger supermarket chains have generally established their own fresh food distribution center. The main functions of the fresh food distribution center (for vegetables): unified procurement, relying on the scale of procurement to reduce procurement costs and plug procurement loopholes; the procurement of vegetables for the initial classification and processing; temporary fresh storage of vegetables; according to the needs of each store will be distributed to the various stores and other vegetables. It can be said that the establishment of fresh food distribution center is very necessary, its role is also very significant. However, in the packing and secondary distribution, but inevitably appeared the problem of physical damage did not attract the attention of managers enough. In the process of secondary packaging, the primary processing of vegetables, eliminating the residual fruit, rotten leaves is necessary, but the secondary packaging of most vegetables, wrapping the process of cling film is not necessary helplessness, superfluous.
The main purpose of wrapping the film is to preserve the freshness of the vegetables and prevent customers from picking up the physical damage. In fact, the vegetables themselves are fresh products, relying on cling film to preserve freshness, is not a good way to humidify the effect of good, the best way to preserve the freshness of the vegetables in a timely manner is to sell out. Although there is no plastic wrap, most of the vegetables from vendors are fresher than those from supermarkets, which is a good proof. In addition, consumers in the procurement of products, there is a kind of active picking desire, you give him the products are bundled up, so that he passively go to consumption, the lack of a picking fun, not let him very upset. Supermarket promotional experience people know, for a large pile of random picking promotional products, the scene will generally be unusually hot and violent, the price is an aspect of random picking of psychological factors is also a reason. In the final analysis, the main reason for taking this packaging method is still the quality of their products and management level of confidence, if the product is more uniform, standard, look very fresh, the responsibility of the sales staff and then a little stronger, like a hawker, is not afraid of customers to pick?
At the same time, the secondary packaging of vegetables is very damaging. As we all know, vegetables are very afraid of friction and bumping. In the transportation process, some of the friction and bumping is inevitable, but, in the process of secondary packaging, there will be a second wear and tear, or even greater wear and tear. Take the cucumber for example, in the first transportation process, the contact surface between the melon and melon will have a slight indentation, which is inevitable, when in the second packaging, the contact surface between the melon and melon will inevitably change, and inevitably there will be a second indentation. Worse still, when the second packaging, re-boxing distribution, the box must not be tight, will be fluffy, and vegetable transportation is the most afraid of boxing is not tight, so that in the transportation process of the bumps, the wear and tear brought to the vegetables is fatal. We can observe the farmers market vendors of vegetables, fear of wear and tear of vegetables are generally packaged in the original box, traffickers will be like caring for babies as the protection of vegetables, which is also the cucumber can keep the "top flower with thorns" is a very important aspect.
Another aspect, the second package of cling film will inevitably increase the cost, at the same time, but also prone to secondary pollution, now the "toxic cling film" storm, is a good proof. From this point of view, the secondary packaging is not worth the loss.
3, favoring the construction of facilities, ignoring the close links with the upstream vegetable supply chain and collaboration.
Supermarket chain's vegetable management, generally pay more attention to the face of customer sales of vegetable business forms, including business variety of items, store layout, equipment configuration. In the design of the vegetable management process, but also more consideration of the vegetable processing and management process itself, and the vegetable supply upstream of the procurement process, the source and the impact of logistics and distribution on sales, but did not seriously examine and respond to the fact that the vegetable circulation channels and procurement and distribution of the current state of the external factors on the supermarket vegetable business is very great.
For fresh products, the higher the degree of productization of goods, the less difficult to manage, such as pasta, split frozen meat. If the vegetable products into circulation and sales before the maximum standardization and productization, supermarket vegetable operators will greatly reduce the vegetable product processing accounting, as well as loss control and other issues such as the degree of trouble. This requires the supermarket business managers, to attach importance to strengthening collaboration with upstream vegetable suppliers, drawing on supply chain management ideas and "zero inventory" just-in-time distribution ideas, the degree of productization of vegetables as far as possible to move forward to the base of procurement, processing direction, the real and planting bases or suppliers to form a strategic partnership The real strategic partnership with planting bases or suppliers is formed, instead of purely bidding and suppression policy. The difference in perspective between traditional purchasing operations and modern purchasing strategies can be summarized as a commitment to the lowest total cost of ownership rather than purchase price. Although the purchase price of fresh commodities still has a direct impact on the cost of purchasing, it is only a small part of the total cost of vegetables formula; in addition to this, companies should consider the cost of services such as secondary distribution of vegetables, cost accounting, and product life cycle costs. Product life cycle cost should have a more important significance to fresh commodities, for example, if the goods from the wholesale market, and competitors in the same starting line, if you can directly from the vegetable planting base of goods, you can save 1-2 days of goods turnover, which 1-2 days of time for the preservation of vegetables is very critical, so that it has a greater advantage than competitors.
4, high prices, relying on high prices to make up for the shortcomings of the management and procurement supply chain, at the expense of a large number of customer groups.
Supermarket bright, clean, hygienic overall image of the traditional farmers' markets can not be compared, which is an important advantage of the supermarket business, but almost all supermarkets do not make good use of this advantage in the operation of the basic into a "strange circle". As a result of the site facilities to share the cost and management costs, in the customer base has not been fought over from the farmers' market, sales have not gone up under the premise of the average cost of goods sold in supermarkets vegetables is very high, therefore, almost most of the supermarkets price positioning is set at the high end of the: supermarkets in a good environment, clean and healthy, so the price of vegetables should be a little bit higher, earning is the rich man's money. Do not know, this will drive away most of the customers, resulting in sales can not be in a phase of a significant increase in sales, sales do not go, vegetables can not be sold out in a timely manner, will inevitably be not fresh, the more not fresh the more no one to buy. At the same time, small sales, the average cost of goods sold will inevitably remain high, and more need to use high prices to maintain the cost of vegetables, and even more forced to go high-end, the emergence of sky-high prices of pollution-free and green, organic vegetables, ask: pollution-free and green, organic vegetable production and planting costs are really so high? In this way, will inevitably lead to a vicious circle, the good end of the business project into a "chicken ribs". In fact, we should know, as long as the circulation and distribution costs are reduced, improve the necessary management level, to reduce material losses, the number of sales to do up, even if the price and the farmers' market is flat, the gross profit margin of vegetable business is also very high. At the same time, the vegetable business sales if there is a significant rise in the sales of other goods, will play a good role in driving the supermarket will enhance the overall operating efficiency.