The whole network believes that all places that can do paid and free advertising should choose appropriate and selective delivery. The advantages of integrated marketing of the whole network are: enhancing brand image, standardizing sales market, promoting overall sales, solving offline sales bottleneck, improving customer service system and combing distribution channels.

Second, the whole network marketing platform

1, search engine bidding ranking and information flow advertising

The so-called accurate flow that everyone is looking for every day is actually here. Baidu, 360, sogou and Shenma can all be considered. But now the charge per click is really not low, and according to my experience on the Internet, account holders and peers in hot industries click to add you almost every day, asking if you want to open an account or set your sales skills.

At present, the search engine bidding ranking is no longer suitable for small and medium-sized enterprise players with insufficient budget and no professional bidding specialist. Five years ago, you could still be advised to do so.

Want accurate traffic, don't want to spend money, don't want to try and make mistakes. If there is a delicious lunch in the world, it will be given to you for free. If so, you just want to reap your "IQ tax".

Parallel to search engine bidding, information flow advertising. This piece is also pay-per-click and is a popular online advertising channel at present. Similar: burning money. Although the display is based on the customer's search behavior, the accuracy is average, and many people who click on advertisements are "people who eat melons". Enterprises that have no money and no professionals to operate are still looking at it.

2.SEO optimization

SEO is keyword optimization. Search for a word in Baidu or other search engines, and your official website will be displayed. Customers click to enter the website, contact customer service, consult and trade. SEO is a good choice when bidding is not easy to use or costs too much.

Disadvantages: There are too many unreliable Party B, which takes a long time and has certain requirements for enterprise official website;

Advantages: low cost, contributing to the brand's own shaping power, relatively accurate customers, and no need to worry about the click of account holders.

3. Publish from the media

Media is a particularly hot product in recent years, including today's headlines, Sohu, a little information, UC big fish, Baijia, Penguin, Netease and so on. Among them, headed by today's headlines, the number of users reached 700 million. If you can write an explosive article and attract dozens or hundreds of relatively accurate traffic at a time, then you will make a big profit. Secondly, Sohu, Baijia and Netease have the best collection effect.

Headlines are just the past, and now the rules of headlines have been changed several times. Visual inspection is only aimed at the contact information of individual old numbers. The whole network is pro-test, even the positive number is easily blocked, let alone a novice number. So the content of posting and the way of drainage need to change with the change of platform rules. Internet entrepreneurship and marketing, early and late, even if it is half a year, the results will be very different.

4. Q&A platform

The online marketing and brand promotion of Baidu Know, Zhihu, Wukong Q&A, 360 Q&A, sogou Q&A, Post Bar, etc. is a long-term process, and quantitative change causes qualitative change, and the "butterfly effect" is powerful.

5. Blog

Sina, Netease, Qibo, Sohu, Universal City, He Xun, etc.

6. Forum

Xici, Jianshu, Tianya and Douban are better included, followed by some comprehensive forums and local forums.

7. Library

In fact, the only libraries that can be made now are Douding and Doc Baba. Baidu Library is not a charging authentication account, so it cannot be sent. If your company has funds, it is recommended to buy a Baidu library account to rank long tail words.

8. Baidu encyclopedia

It is relatively easy to be an encyclopedia of the full name of an enterprise now, so an enterprise can be an encyclopedia of its own company. Encyclopedia is very important for the accumulation of enterprise trust.

9. Baidu experience

Baidu Experience is a product owned by Baidu and has a good weight in Baidu. If we can make good use of Baidu's experience in network promotion, we will get twice the result with half the effort.

10, enterprise map

Customers need to go to your company, you need to recruit employees and so on. , so you need to mark the enterprise map, generally Baidu map, Gaode map, 360 map, sogou map and Tencent map.

You can do network-wide marketing promotion through these channels.