With the development of Internet era, many catering enterprises are using crm customer relationship management system to manage their own member customer information. With the development of the catering industry, the number of enterprises in the catering industry has increased, and the competition has become more and more fierce. Therefore, the requirements for accurate customer segmentation have become higher and higher. So how to use crm system to manage and analyze the consumption situation and consumption frequency of member customers? Today Rushcrm will introduce you.

(1) Consumption

By analyzing customers' consumption, we can provide customers with different products and services more appropriately and greatly improve customers' satisfaction.

We can make an analysis according to the cuisines selected by member customers when they consume. For example, a member customer chose "sweet and sour tenderloin" in the previous consumption, but this time there was no choice. So, does this dish make customers feel that it is not in line with their appetite, or does it not meet the appetite of most customers, so as to improve this dish according to this information.

For another example, analyze the cuisines that consume the most and the least daily. The cuisines that consume the least can be discounted, improved in taste or appropriately deleted. For the cuisines that consume the most, we can choose to keep the taste, collect the reasons why customers like to eat this cuisine, analyze it, and see if other cuisines can learn from it.

of course, how to control and analyze the consumption situation, enterprises can choose a customer information system that can support comprehensive multi-dimensional analysis of customer data, such as Rushcrm system, which can not only support multi-dimensional analysis, but also customize various reports, so as to tap customer value and create benefits for enterprises.

(2) Consumption frequency

In the catering crm system, we can use the average consumption frequency of guest members, such as once a week or once every two weeks. At the corresponding time, the staff of catering enterprises can be reminded in the system how long it has been since a certain customer came to spend, and preferential activities can be sent to the corresponding customers, or small gifts can be sent when they come to spend. For high-frequency customers, we can also give discounts, such as giving discounts after the current consumption, and valid coupons within three days, which can stimulate the consumption desire of member customers to the greatest extent.

(3), birthday wishes

We all know that in the catering industry, if you rarely interact deeply with your member customers, then customers may be lost. We analyze the customer's birthday according to the customer's information. Before the customer's birthday is coming, we can use the personalized reminder function of rushcrm system to automatically send emails or text messages to customers, recommend customers to come here for their birthdays and prepare small surprises and discounts for customers, so that customers can feel that we care about your birthday and hold birthday activities for you, thus becoming loyal members.

In fact, for catering enterprises, the more detailed the customer information is, the more they know about customers, so they can provide different products and services to different customers in a targeted manner, which greatly improves customer satisfaction and increases the customer's return rate. Therefore, choosing one that can support the recording of all customer information can help enterprises to analyze customer information and characteristics in multiple dimensions, and also facilitate the subsequent analysis of customer consumption behavior.

Rushcrm system can record every customer's consumption behavior, discover customers' favorite cuisines and consumption situation by analyzing customers' consumption situation and consumption data, realize targeted services, send birthday wishes, activities, discounts and other reminding functions to customers, and effectively interact with new and old customers to transform them into loyal customer members.