In the new catering era, single products are becoming more and more popular. And it is not so simple to achieve single product finish.

One, single product is the king of three words

Like millet's seven-word trick, single product win has a three-word trick, millet's seven-word trick is: focus, extreme, word of mouth, fast, single product win three-word trick: small, specialized, fast.

Do single product remember, do small not big, there is a saying called the boat is small and good head, said this is the meaning of the small boat encountered problems or need to adjust, a turn back to change direction, the big boat, it is very difficult, the huge boat, if the sea is good, if the river inside, they walk all the way to the effort, turn around? It's basically impossible.

The purpose of doing small is to consider the cost of the first, small cost is good to operate, easy to operate, but also for the back of the fast to do the preparation, many people now see the low threshold of food and drink to enter, small natural investment is lower, more suitable for the public to start a business, the customer's choice of space is also large. The important thing is that a single small model was not suitable for large categories, such as Lanzhou Ramen, Sha Xian snacks, the first two of these national four famous food, and the famous cassoulet rice, are such a type of, and some others, are similar volume, see you know that this is the daily street food, a small word can be summed up, give a person a feeling of simplicity and peace of mind, small is the first feature.

Specialized, it is better to understand, the production of a kind of, just said the ramen sha xian and cassoulet inside, the most specialized is cassoulet, is a dish, the other are not, as usual, do a boom, a dish of the benefits of self-evident, customers want to eat ramen absolutely do not come to you, eat cassoulet to come, it is so simple.

We can't make it big and full, the initial will only kill themselves, more than one single product for the customer is more than one choice, for the business is more than one dish, but also more worry, the less the better in the early stage, there is a saying is not to say that the focus of the word here corresponds to the word special, special, is a kind of focus, grab a, do fine do the best and then decide according to the actual situation is not to do the whole.

Fast, that is to say, the kitchen production, this is a small specializing in single product winning magic weapon, look at what we say the top three national snacks have this feature, from the seat to the dishes are basically minutes, especially single product franchise small store, do easy to do in advance can be based on the previous day, week and month of the actual sales of the actual production in advance, according to the class time to do the estimation, the customer would have been fewer choices, especially the Noon such a time, basically eat away, like, cassoulet and other production time need to wait for customers can be made in advance of the peak, customers can eat on demand, greatly shortening the waiting time, greatly shortening the dining time, fast, credit is not to be missed.

Three words: small, specialized, fast.

Two, taste is important

Taste is very important to decide a customer to stay is the taste, rather than delicious, because delicious from person to person, can not say that delicious, but you can say, this flavor is suitable for me.

Newbies are talking about delicious and authentic, while veterans are doing flavor.

Authenticity is the most likely topic to be encountered with flavor, and I've used so many articles to say the thing about authenticity, is your dish authentic? Like I said, there is no authenticity when you leave the place of origin.

Henan hot dry noodles and Hunan rice noodles in Guiyang, which are full and lined up every day, are they authentic?

If a customer asks, your answer can be authentic, but if you follow the Wuhan standard in its entirety what you consider to be the most authentic, it won't necessarily gain the favor of the people of Henan, and likewise, even locally in Wuhan, almost every noodle shop gets caught up in the discussion of what's authentic or not.

What is authentic, open after the opening of the origin, your precise consumer groups recognized and purchased is authentic, authentic is a day are sold out, sold out every day, month after month, year after year, are sold out, is authentic, like we eat in Guiyang Hunan rice noodles, that hot, queuing up every day, a day to sell more than ten hours, thousands of bowls, if you find a person in Hunan over the past, a mouthful of it will shake his head, this is which is Hunan! The first thing you need to do is to get your hands on some of the most popular products in the world.

In fact, Hunan people eat rice noodles are not the same, on the shape, there are flat and round, on the origin of each place is different, Chenzhou Qifengdu fish flour and Changde Liu deaf round powder although all Hunan powder is very different, seriously different, who is authentic to represent Hunan rice noodles?

So not only to be entangled in the authentic, we do single product ah small store to be profitable to make money, the best standard is suitable for the operation of the local community of your precise customer base taste is the most authentic, in short, who pays who said.

Don't say that the owner's own taste is authentic, don't take the authentic say things, not moving to sacrifice the authentic crusade against dissent, sales show everything.

Have you found a phenomenon, non-origin store, do a good job are not local people. For example, in Beijing to do Guilin rice noodles do the best is not Guilin people, in Shanghai to sell mutton steamed buns fire is not Shanxi people, in Henan opened dozens of stores of hot noodles of the manager is not Wuhan people, Yunnan, the most famous local brand of rice noodles is the de facto owner of Hu Jian people.

From a small child eating growing up will consciously or unconsciously fall into the complex, naturally do their own favorite food, think of themselves as authentic, outsiders can eat accustomed to it? Local tourism, you say authentic I put up with, back home, you still come to torture me, I, not, go, eat, always can it.

So the most authentic are closed.

Looking at the recent tongue after three, many people began to move carefully, talking about what ware, what process, in fact, these are all forms, for cassoulet casserole rice, good taste is more important than anything else, you are using the casserole to do the Qianlong period, as long as the taste is not good, as usual, no one, not only no one, even the casserole is gone.

Remember a few words of advice, brother-in-law said:

For small single product stores, the process is not important, the taste is important.

For small single product stores, the container equipment is not important, the flavor is important.

For the small single-item store, the form of serving is not important, but the taste is important.

For small single product stores, the theme of sentiment is not important, flavor is important.

For the small single product store, taste is the most important!

Three, the price is very important

Compared to the flavor, there is an important is the price.

Price is important not to go to the price war, but, the smallest category, small single product, we have to dig deep into the customer's needs, of course, the taste, but the price, but also important.

Many people after learning some courses, began to do branding, do strategy, this is a little bit of bullshit, a small store, not to do this time, not you have more bull how good to hear, more out of the limelight, but steady and steady, remember what I said about the story of Zhu Yuanzhang?

Inside the story about Zhu Yuanzhang, wide accumulation of food slow king, is the strategy of Zhu Yuanzhang at that time, did not go to do the brand, and did not claim the king, dry what, accumulate strength, prepare money and food and grass.

Opening a restaurant to do what, first earn money, first have a large amount of cash flow, the hands of the money, the heart does not panic, is not this reason, no money, the mouth and then hard, the action has been leaked on the timid.

More don't you rush to create what the brand story, remember, yesterday's story, the customer is not a fool, you have to hard to make up a Qianlong Emperor rode a motorcycle to eat at home story, can only make the customer feel that you're not really just if the taste is good, I put up with it, the taste of the poor, the price of death is very expensive it has been in the heart of the 10,000 beasts of prey in the gallop?

It is really the best weapon, is a weapon, the customer is not afraid of you fool, afraid of you really, the more you really, the more embarrassed customers, especially high-end customers, will be touched by your sincerity and really, never heard of being set up to be touched by the fool.

Take the set to fool customers, the ultimate harm is only their own.