Signboards and signs
In addition to the name of the store, the quality of the signboard should also consider the choice of font and the complete graphic design. Walking in the streets and shopping malls, you will often see some good store names, but they are embedded in the signboard in front of the door with crooked fonts. Misspelled words and traditional Chinese characters are common, and even some words are made by hand, and the fonts are not standardized. Unusual words should be avoided in the signboards of monopoly stores. The purpose of signboards is to let people clearly understand the contents of store management, and mystifying will only lead to customers' ignorance or disgust. For example, China product stores don't need foreign names, and China products don't need foreign names.
window dressing
The window is the "face" of the specialty store and the first display of the store. Whether the face of the storefront is attractive or not, whether it can attract people's attention, this "face" plays a decisive role. Window is an artistic expression of store layout and an important means to attract customers and display goods. Walking in the commercial street of any commercial capital, there will be countless people watching and admiring in front of the window. They are crowded and laughing, as if enjoying a famous painting handed down from ancient times and looking for the cultural connotation of the shop. On the Champs Elysé es in Paris, it is a kind of enjoyment of taste and a very popular tourist project to enjoy the windows of various monopoly stores! A specialty store must be without a window, and the importance of window layout and display should not be underestimated. Facts have proved that it is extremely unwise for some specialty stores to ignore the window layout and rent the window to individuals to set up stalls.
Determination of storefront color
The color of the store decoration is very particular. Nowadays, many stores pay great attention to the color in the store. Some merchants believe through psychological tests that bright colors such as red will make people in a relatively excited state and arouse people's desire to buy. From the perspective of geomantic omen, the color in the store should be considered in combination with the birthday of the owner, the orientation of the store and the five elements of the goods sold. The attributes of goods include wood, fire, earth, gold and water, and then the interior decoration color of the store is determined according to the divination of the owner and the house of the store. The method is extremely complicated and must be decided by professional housing experts.
Selection of store decoration materials
There are many kinds of shop decoration materials, so we should correctly use the texture, texture and essential color of the materials. Shop decoration is basically the same as building exterior wall and roof decoration. It is necessary to consider whether the raw materials are durable and can withstand wind and rain, and at the same time, they must have certain exposure and corrosion resistance to block the sun.
Decoration budget
It is best to budget the time of the next renovation and the approximate profit during this period, and suggest that the decoration shop calculate its own profit and use the decoration funds reasonably. It's not ineffective to invest too much here, but if it's just the decoration of the store, there will be no improvement in other aspects, and the performance will certainly not be greatly improved. Therefore, it is best to budget according to the annual renovation plan, especially for friends who are children's wear. After all, in the popular and fierce competition atmosphere, the outer packaging is indeed the first impression of customers. About the budget of specific funds: it is best to know what materials are used first, inquire about the price, and then calculate how much materials are used to basically understand the funds needed! Is the facade high? The door of the shop is the throat of the shop, and it is the channel for customers and goods to enter and exit. The number of customers received in front of the store every day determines the rise and fall of the store.