Methods/steps
First, the customer's greed:
The weakness of human nature is only slightly different for everyone, and people throughout the ages can't avoid everyone's greedy thoughts. For example, discounts can attract more customers, and profits will make old customers more tempted. Rich gifts will increase the number of new customers. Most customers are interested in what the original price is and what the current price is. Most people want to see the poster with the three folded. This is people's greedy consumption psychology.
Second, the curiosity of customers:
In fact, the curiosity of customers is very similar to the herd mentality. Seeing a bunch of people on the road, I can't help but look at them more. Curiosity is human nature. People always want to know what they don't know, but they are afraid of taking risks. This is an instinctive idea. Because of people's innate curiosity, there is a saying that "business will never get tired of strangeness", so the promotion activities of merchants are to get rid of strangeness, become more and more novel, stimulate people's curiosity and increase the number of customers. The forms of promotional activities are endless.
Third, the customer's fear (worry) psychology:
A store with luxurious decoration, even if the goods in the store are not expensive, working-class customers still have concerns and dare not patronize. This is fear. Fear comes from the asymmetry of information, because merchants are the dominant side of information and customers are the weak side. Customers are afraid of being slaughtered and hurting their self-esteem. The fear of customers is that they can't afford expensive goods, their own financial resources can't afford expensive goods, and they are worried about product quality and after-sales service. They are worried that they will be stuck by the sales staff and forced to recommend shopping, fearing that the service quality problem will not be solved.
Fourth, the customer's rebellious psychology:
There is no way to succeed in the business of buying and selling hard. Many shop assistants talk endlessly about recommendations when they catch customers, regardless of their feelings. There is only one idea, to push the product out and let customers take out their money. In this way, customers will not succeed if they don't like the recommendation.
For customers, it's strange that you can't lose enthusiasm and make them feel stressed, and you have to leave some space without making them feel left out. She is unhappy if you ignore the customer. She is unhappy if you get too close to the customer and feel stressed. For the customer's rebellious psychology, we should grasp a very good scale and serve sincerely in a lukewarm way, so that the customer can feel that you are by her side and serve sincerely.
Five, the customer's herd mentality:
There is a strange phenomenon in selling things. If no one buys it, no one buys the business and no one cares. If you see a buyer, everyone will follow suit. This is herd mentality.
When we are faced with customers' nitpicking, first of all, we are not defending, refusing or rejecting, but listening with an open mind and calmly and objectively studying and analyzing customers' nitpicking views. In the research and analysis, we should also stand in the customer's position and understand why customers are picky on the basis of objective facts and subjective feelings. This is especially true in the face of the most critical customers.