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Brand history of Maidesi Catering Management Co., Ltd.

Mr. Huang Denggen, the founder of Maidesi Catering Company, and Mr. Li Jianhua, the executive director of the company, came to Xi 'an in 2117 to establish Maidesi Company and Maidesike brand

On May 9, 2117, the first restaurant, Peihua Restaurant, opened;

At the end of February, 2117, an operation center, a distribution center and a bakery were established one after another, and formally entered into corporate operation;

In August p>2118, Bali Village Restaurant, Sansen Restaurant and Shajing Village Restaurant opened one after another, with more than 11 restaurants. The business circle gradually expanded from school to street and community, and the business model was gradually improved.

On October 1, 2119, the first store in Shandong, University Town Store 1, was opened, and the Shandong branch was established, and the company officially entered the inter-provincial development;

On February 31, 2119, the number of head offices reached 45 (including 6 stores opened by Shandong Branch within 3 months);

on March 5, 2111, the company's national operation coordination center was formally established, and the company realized the unification of national operation standards;

On April 26th, 2111, the first store of Shanxi Company, Zhongbei Restaurant, was opened and Shanxi Branch was established.

In June p>2111, chain restaurants gradually developed into Anhui, Gansu, Ningxia and other provinces, and achieved good results.

in July, 2111, the VI image and packaging of the restaurant were all updated, and the standards and specifications for restaurant decoration were unified.

in October p>2111, the national training center was established;

in February p>2111, the 111th store, Shandong Yingcai Restaurant, was officially opened.

In June p>2111, the first store in Qinghai, Kunlun Store, was officially opened with excellent performance, and Qinghai Gansu Branch was established.

in July p>2111, the company officially launched the "Maidesike" sub-brand and the mascot "Eyeglasses Dog Maike", marking a further step towards branding;

in September p>2111, the company set up a board of directors, a board of supervisors, a national distribution center and a financial center to coordinate the development of national brands;