Clear brand positioning (age, occupation, style, price, variety, etc. ), the pursuit of self (brand) cultural environment. Second, grasp the trend of consumers' shopping habits and spread brand visual information (window, graphics, etc.). )
Third, allocate effective space reasonably, make the best use of the situation, and let consumers naturally step into the brand space and browse every product.
Fourth, create a comfortable atmosphere and serve the product owners. Even a sofa, a hook and a cradle will make consumers feel beautiful and warm.
5. Reasonable lighting, moderate sound effects and relaxed visual experience will inject brilliance into the overall brand culture and spirit.
6. decorations, props, etc. Must meet the demands of the brand environment, rather fine than rotten; Ornaments with hue (color) should be coordinated or contrasted. Colorless accessories, pay attention to texture.
Seven, the overall decoration is simple and changeable, from the roof, side walls, windows, closely around the brand positioning, brand labels, etc. When you step into its world, you will be deeply infected by the ubiquitous warm atmosphere.
Eight, in-store merchandise display, rich but not complicated, simple but not empty, tangible and overall, changing and orderly.
Nine, construction safety, fine technology, reasonable assembly, leaving no hidden dangers.
Of course, these only play a guiding role in hardware environment design or decision-making, and the "software" on this basis-people (shopping guides) is the key to brand building. For the space with limited horizontal area but large vertical scale, the layered processing method is most commonly used. Rooms are arranged in layers, and the middle is connected by stairs or turnstiles with large slopes, which invisibly doubles the effective use area and is full of changes.
In the living room, bookshelves, writing desks, computer desks and lockers are vertically designed with various functions, which can be put away freely and make full use of space. Hanging cabinets and hammocks from the roof can not only meet the demand, but also enhance the dynamic space. How to make rational use of the broken walls and fragmented space has become a nutrient for room layout. With its changeable form, scientific combination and simple installation, the shelf fully makes up for the shortage of space utilization.
For people who are engaged in space design, the materialized form of architecture is often manifested as a kind of space design, because it is the first condition that must exist in the progressive procedure of interior design. The orientation of main space design stems from people's daily functional needs and scientific research on the relationship between people and the environment. The space evolved from the solution form of materialization itself, the construction of technology and the expression of aesthetics is well known to people. Design concepts and problem-solving methods have been widely popularized and imitated in a certain period of time, and the factors of solving contradictions and corresponding functions are also very common, so the same and similar features brought by space design abound.
Space here refers to an objective form of material existence, which is manifested in four dimensions. The design here refers to the method and process of purposefully solving problems, which is created and constructed in a planned way under the guidance of clear goals and objectives.
Architecture or building space design is the most primitive foundation of interior design, and it is a platform that restricts people from living, living and working in interior space. Primary space design has become a field space for people's sexual needs, which is built by architects as a whole and provides facilities directly related to people's lives. Traditional or conservative main space design has little difference in form in a certain period of time, but with the change of technology and life concept, the new system is gradually enriched and becomes the basis of all in-depth research on interior design environment, which undoubtedly provides innovative passion for interior design.
Spatial design also depends on the relationship between politics, culture, environmental protection, resources, construction period and regional secular cognition, and when it is materialized, it will produce some specific patterns in time. Excellent space design will not only be imitated and promoted by peers, but also be liked and accepted by owners and loved by interior designers.
The cause of space design is based on researchers. In a series of functional requirements, such as business, residence, office, exhibition and so on. To seek the corresponding materialized form of space design, so that a certain type of building can be displayed in the characteristic space and serve people. The exploration of design space should not only start from people's needs, but also realize the materialization of design in the expansion of human body, human feelings and humanity, so as to make the space more practical, perceptual and personalized.
The indoor feature of space design is to take a unit as the structure, presenting a building and a group of buildings, which makes the outdoor environment similar, and imitation and similarity abound. And the design space is also doing a lot of transplant decoration work, similarly, the best cloning ability. This shows a timely and welcome situation. Of course, the originality of space design and design space requires the joint efforts of designers' main groups to realize innovation and guide the creation of human landscape.