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How to operate "Internet plus B&B"? What is B&B's marketing strategy?
B&B "internet plus B&B" Marketing Strategy;

Expand the online publicity of the hotel.

Expand the network communication channels between B&B Inn and potential customers.

Use the B&B booking platform established by Internet operators, or establish your own Internet booking management platform.

Organize the "homestay alliance".

In recent years, homestays, which are different from hotels and restaurants, have developed rapidly and their economy has flourished. 2065438+In August 2004, the State Council issued "Several Opinions on Promoting the Reform and Development of Tourism", clearly proposing to "vigorously develop rural tourism". This further promoted the development of the hotel.

Geographically, inns and homestays are located in famous scenic spots and tourist destination cities in China, such as Lijiang, Xiamen, Sanya, Hangzhou, Huangshan and other places, which have natural "geographical advantages". At the same time, as a special accommodation format, inns and homestays are very different from the development of hotel industry. Compared with standardized hotels, the hotel industry has the characteristics of personalized management.