Double Eleven promotion activity planning program mainly includes the background of the activity, the purpose of the promotion, the promotional process, promotion and publicity, activity evaluation.

Activity background

Double Eleven, that is, November 11 every year, because of its special date is known as the Hanukkah. On this day, large-scale e-commerce websites usually hold large-scale discount promotions to increase the degree of sales.

2. Purpose of the promotion

1, to increase sales.

2, clean up inventory, promote product renewal.

3, improve brand awareness and reputation.

4, attract new customers and increase repeat business.

Three, the promotional process

1, to determine the promotional merchandise, and prepare sufficient supplies. Different commodities can take different promotional methods, according to seasonal and commodity characteristics of targeted promotions.

2, clear target customer groups, targeted publicity and promotion. For example, for young people groups of trendy goods, you can use fashionable and interesting promotional methods.

3, the development of preferential policies and activities, such as limited-time discounts, full reductions, giveaways and so on. Set attractive discount strength to stimulate consumers to buy desire.

4, strengthen the integration of online and offline to create omni-channel marketing. With the help of social media, short videos, live broadcasting and other platforms for publicity, and combined with brick-and-mortar promotional activities to enhance the consumer shopping experience.

5. Improve the quality of logistics and after-sales service to ensure smooth shopping for consumers. Reserve logistics resources in advance, strengthen pre-sale, sale and after-sale service, and enhance consumer satisfaction.

6, to create a tense shopping atmosphere, such as setting up a limited time to buy, spike and other activities. Through the countdown, inventory warning and other ways to prompt consumers to order as soon as possible.

Four, promotion and publicity

1, the use of official websites, mobile APP, social media and other channels to warm up the event, release promotional information, event rules and so on.

2, joint promotion with partners to broaden the publicity channels.

3, the use of big data analysis, accurate push preferential information, improve the conversion rate.

4, produce interesting promotional posters, videos, H5, etc., to increase audience attention.

V. Activity Evaluation

1, set performance targets, such as sales, orders, customer traffic and so on.

2, analyze the effectiveness of the campaign, such as the strength of the offer, the content of the campaign, the publicity effect.

3, collect consumer feedback, continue to optimize the activities of the program to enhance the effectiveness of follow-up activities.