June 1 milk tea activity creative program (Selected 8)
In order to ensure that the activities can be carried out without error, often according to the specific circumstances of the pre-formulation of the activity program, the activity program is from the purpose of the activity, the requirements, the way, the method, the progress and other aspects of the arrangement of the written plan. Activity program format and requirements are what? The following is my collection of June 1 milk tea activities creative program (selected 8), for reference only, welcome to read.
June 1 milk tea activity creative program 1
Activity name:
xxx milk tea store opening activities
Activity time:
May 10th, 11th, 12th, 20xx (tentative)
Activity location:
Bayyi Road and Guanghachi-Road interchange
Activity object:
Activity object:
Activity name:
May 10, 11, 12 (tentative)
Activity location:
Bayyi Road and Guanghachi-Road interchange
Activity object:
Activity object: <
Mainly 15-25 years old young people market students will be the main customer group
Activity purpose:
Attracting traffic, increase the number of orders, increase turnover, accumulate a large number of popularity, a hit.
Activity Overview:
The opening promotion is the most important of all promotional activities, because it is only once, and it is the first contact with potential customers, the customer's impression of the store's merchandise, prices and services, will affect whether they will come back later. By utilizing repeated and intensive promotional activities in the area, you will be able to penetrate into the business policy, products, and quality service, and be sure to let your customers know that the new store exists.
Activities:
Store opening promotions
I. Use the renovation to build momentum for the opening
Create a sense of anticipation and curiosity among customers to build momentum for the upcoming opening. Do a conspicuous large spray paint, a temporary advertisement, the content of the upcoming opening of the Dum Finger Milk Tea Shop image publicity. Or pull a banner, which reads: xxx milk tea store opening in how many days, causing customers to look forward to and sense of curiosity, for the upcoming opening momentum.
Two, by the weekend for the opening of momentum
Satisfy the customer's herd mentality, Friday and Saturday is the best time to open, the two days of the week is the most consumer demand for two days, but also the most people, customers have a herd mentality, like the lively and crowded places.
Three, borrowed leaflets for the opening momentum
To preferential promotional programs to attract customers into the store, xxx milk tea activities leaflet content contains: the opening of gratuity measures, store gift, points points card, store address, contact number. Two leaflet dispensers wearing uniforms, phi banners, phi banners printed on the name of the store, in the vicinity of the large flow of people in the street or campus entrance to the distribution of leaflets, the words: the opening of the new store has a good gift, please come to the store to taste.
Four, through promotions for the opening momentum (optional)
1, the opening day of the whole milk tea 20% discount, the opening of the three-day special time period buy one get one free (9:00-10:00, 12:00-13:00, 17:00-18:00)
2, the day of the opening of the store where the purchase of milk tea customers to shoot the store's name, store decoration, leaflets, and the store will be able to get a good deal. page and share to the circle of friends can get a small gift. (One person only a, leave your name and cell phone number)
3, the opening day of the store where the purchase of milk tea more than 10 yuan customers can send a free point of praise integral card, and then consume a point of praise, set up ten praise can be free to send a cup of milk tea.
4, the opening day where the store to buy milk tea customers can free scratch music once, scratch music content: offset consumption of 0.5 yuan, offset consumption of 1 yuan. (Maximum credit consumption of 1 yuan, one can only use a)
Fifth, borrow the atmosphere for the opening momentum
1, the store hanging POP, posters, product pictures, the door or store to arrange for a trial drinking table and utensils, the door sent a single person to send out flyers.
2, the opening day to play dynamic music, the host publicized the opening day of the promotional activities, and selected an auspicious time for the ribbon-cutting;
3, the store entrance with white and purple balloon arch decorations, store entrance on both sides of the opening flower baskets.
Expected results of the activity:
On the opening day, to give consumers a good gift and expand the influence of the opening, the turnover can directly break through 2,000 yuan. Later, with the brand influence brought by the opening promotional activities, the performance can be stabilized in a considerable amount.
Materials needed on the day of the event:
Balloon arches opening baskets of red silk satin sound, microphone presenter gifts points points card phi banner
June 1 milk tea event creative program2
One, business strategy
(1) raw materials, raw materials, strict quality control, selecting the natural resources of the original flavor, to ensure that the taste of the authentic and authentic; to grasp the appropriate milk, tea, water, tea, tea, water, tea, water, tea and water. Grasp the appropriate ratio of milk, tea, water, it is the solution to the problem of selection and ration ratio
(2) the product range covers a wide range: pearl milk tea flavors are varied, there are coconut milk tea, strawberry milk tea, taro milk tea, green apple milk tea, oolong milk tea, matcha milk tea, mandarin ducks milk tea, lemon milk tea, and so on, many series, catering to the tastes of each person, is widely popular. In addition to milk tea, we also sell fruit juice.
(3) market positioning of good value, cheap, ready to buy milk tea drinks.
(4) price in the price strategy, the price of the product is lower than or equal to the price of peers, in a passive state, pricing closely follow the industry.
(5) channel more than the use of franchise channel way. And milk tea store franchise has been the way to chain management. The main channel mode is: head office - franchise - consumers.
(6)Consumers close to the target consumer groups. Because most of the milk tea store's target consumers are college students, so its stores are distributed in the vicinity of major colleges and universities, the use of close contact between the colleges and universities, word of mouth and continue to win more popularity.
Marketing mix strategy
Product strategy: located in the fashionable health leisure drinks.
Price strategy: Combine the competitors' pricing and the production cost of our own products to set the appropriate price.
Distribution strategy: store sales.
Promotion strategy: according to the specific sales situation and festivals to take the appropriate promotional activities.
Two, promotional strategy:
Improve promotional efforts to strengthen the link between the target customers and the enterprise. Milk tea store should grasp
Seize the milk tea market space is wide, profitable and good opportunity to rapidly expand the scope of services, enhance market share, from small to large, and ultimately firmly occupy the school milk tea market, in order to achieve this goal and the design of the program of action is:
1, make every effort to improve the quality of service, improve the service attitude.
2, and constantly strengthen the publicity of the students, enhance the students of the milk tea store customer loyalty.
3, continuous innovation, improve and increase the variety of milk tea, to adapt to the needs of the majority of students.
4, Hai Nai Chuan, in the store to set up an opinion book, students have comments or suggestions can be directly put forward or written.
5, the timely launch of promotional strategies.
(1) promotional information open, network. College students are the milk tea store's target customers, for young people often online habits, the use of information network technology, the establishment of information communication platform for colleges and universities, on this platform to provide a forum area for students to put forward their views and suggestions for the enterprise's products and services, and timely issuance of the latest promotional information in the network platform.
(2) Personnel promotion. If necessary, you can distribute promotional flyers in the vicinity of colleges and universities, which is the most direct means of publicity.
(3) Improve the loyalty of key consumers and focus on cultivating consumer satisfaction. Establishing a franchise and implementing points-based promotions. Points promotions generally set the value of general prizes, consumers through multiple purchases or multiple participation in an activity to increase the points to obtain prizes or accumulate to a certain point can get a cup of milk tea;
(4) provide commercial sponsorship. More involved in school sponsorship of large-scale activities to develop the main target market of the beverage market, to increase the visibility of the target market. Such as sponsorship of school games, sponsorship of a public relations speech contest, etc.;
(5) discounts. Regularly give customers some discounts, so that the consumer's desire to buy in order to get the greatest stimulation. Such as: May 1, 11 golden week to give some price discounts;
(6) advertising promotions
A. Newspapers, campus magazines. Place advertisements in each school's weekly newspaper and each school magazine. Advantages: informative, portable, easy to store, high reading rate, and it is presented in a "popular" way - so that readers learn something by reading it.
B. Leaflets. Flyers are issued in schools and on the roadside to increase brand awareness.
C. When offering commercial sponsorships, include the name of the store on the banner.
D. store on the addition of Xuan small cups of free tasting milk tea, not only can make students easy to drink and taste, understand the taste, but also allow students to leave a good impression, so that in the flow of publicity, play the role of indirect promotions, it can be said that one stone kills two birds with one stone.
June 1 milk tea activities creative program 3
1, milk tea store membership
:
Generally milk tea store opening store have activities, such as consumption of how many yuan can give a membership card, the next store to come back to consume can be offset. There is also a month or a few days a week to set up a membership day, so better stimulate consumers, expanding the consumer population.
2, milk tea store holidays:
A year Valentine's Day, holidays such as these holidays has been the peak period of milk tea store, we can launch milk tea promotional activities to attract the attention of consumers, want to "half-price milk tea, buy one get one free" and other series of activities, I believe that consumers will not turn a blind eye to can The company's website has been updated with the latest information about the company's products and services.
3, milk tea store points card:
In the customer to buy a single time we can give the appropriate points card business card, with the customer said a cup of milk tea points is how many points, accumulated how many points can change milk tea, such activities are very good efficiency of repeat customers.
New milk tea store how to engage in promotional activities? The above is to say that the promotional activities ` some strategies, of course, in order to gather popularity, from time to time to come up with fresh ideas to attract the eyes of customers, for the store to add popularity.
4, newspaper folder
Use of newspaper folder leaflet advertising is different from newspaper and television advertising, its advertisers are mostly retailers, and can be focused on the target range of the store in the business circle.
5. Newsletters
What makes newsletters different from other advertisements is that they are free of advertising fees. The so-called "in principle" is because some weekly magazines and journals charge a fee or a combination of fees for advertisements, so it is not necessarily true that all news articles are free.
6. POP advertising
POP advertising includes outdoor POP such as signboards and window displays, as well as indoor POP such as menus placed on tables and walls. Outdoor POP cannot be produced by the company itself, while indoor POP can be produced by the company's own creativity.
7, staff uniforms
Milk tea stores can customize uniform clothing, printed on the name of the milk tea store, when the staff commute to work, Sogou takeout time, you can achieve the effect of free advertising.
8, takeaway promotions
All milk tea store owners know to do takeaway promotions, takeaway in the country is mainly McDonald's, KFC and Pizza Hut international fast food giants, ZhenGongFu and other Chinese fast food brands, such as Haidilao and other traditional Chinese food, and even a number of the traditional milk tea industry and the combination of new era of e-commerce, specialized takeaway website.
Whether it is dine-in or takeout, customers' milk tea consumption demand will not be separated from the "hygiene and delicious, fast and convenient, business meals" three main lines. Only the takeaway business due to the physical space in the store atmosphere meal delivery speed and staff service time and other aspects of its special requirements and milk tea store to put forward higher requirements.
9, group-buying promotions
In recent years, group-buying milk tea with its gorgeous recipes, ultra-low discounts, convenient way to buy, in the urban white-collar workers quickly became popular. Following the goods to hit the scale of online shopping, the region is very strong milk tea service through the group-buying network on the network express train. Common group-buying sites are Lashou.com, Nuomi.com and so on. In the group-buying site for promotions, the general use of discount coupons, customers can buy discounts bad Han fee.
In the group-buying network, you can introduce the main situation of the milk tea store, such as specific so far, how to reach, attached to the milk tea store's profile, the introduction of the signature single product, preferential lab coat stuffed with the Ficus Magpie take
June 1 milk tea activity creative program 4
Combined with the characteristics of the festival appropriate decorative store Tanabata Day, stores can be appropriately added to the romantic elements of the cashier, put a bouquet of roses on the cashier, the store can be used for the purpose of the shop, and the store can be used for the purpose of the shop, and the store can be used for the purpose of the shop. Put a bouquet of roses on the wall, hang some pink love balloons, find a cute doll to issue roses, customers can also feel the store's heart design, the store's goodwill will be enhanced.
One, out loud to friends to say your moving story
Follow the store piece of microblogging public number, and in the circle of friends to share in the store's love moments of the customer, you can get the store's pop-up drink for free.
This is a lot of brands Valentine's Day one of the usual marketing methods, although the creativity is not high, not enough novelty, but the benefits of the operation is convenient, the degree of customer participation is also good, both active stores of the festive atmosphere, but also invariably let the customer in the circle of friends to share the store, take the initiative to help stores to promote.
Two, the use of couples to take pictures to promote
Store can be set up at the door of the creative card point, let customers hold drinks, please professional photographer to take pictures, put on the public number to vote for the most loving couples to get the 520 prizes, or give away the store drinks, and so on.
In the day of 520 at a lower cost, for the couples of customers to provide a thoughtful value-added services.
Additionally, the store can design a simple and cozy 520 confession wall on that day, which will appropriately incorporate product and brand information, so that customers can share their photos with each other, which will inadvertently achieve the effect of spreading the store's brand image.
Three, the launch of the holiday characteristics of the drinks
In order to help them to each other to express this love, milk tea store manager can take some small mind to lead, create opportunities. For example: in the name of the store to send blessings and thank you cards; drink cups combined with holiday characteristics to do some decorating; adjust a cup of two cups of the store's drink name.
Combined with the characteristics of the Tanabata Festival, the launch of special products to help customers smoothly express their love. This is one of the more common marketing methods for store holiday promotions, catering people skillfully seize these emotional pain points, build valuable emotional marketing, not only for the store to improve the day's profitability, but also to enhance customer satisfaction, leaving a good impression on customers, increasing repeat business. Of course, this method is more applicable to a single store or store is not much store.
Four, interesting small activities
1, Netflix live
Invite local or nationally more famous Netflix to the store live, or to organize Netflix offline fan meeting, for the Tanabata activities to create momentum.
2, consumption meets "7", give rose
Consumption settlement, each single amount meets "7", that is to send a rose (limited number of first-come-first-served).
3, the third person free of charge
The Tanabata Festival most businesses will focus on couples, but ignored the single group. This time to go in the opposite direction, the introduction of a three peer third person free activities, is bound to form a new spread of potential and influence. Texaco once in Valentine's Day, launched a three-person package, the effect is also very good.
4, love letter solitaire
Invite the first day to buy milk tea people, write a beginning behind who want to write then write, one person a sentence to allow customers to participate in the writing of this love letter, the last can be displayed in the store, you can also be placed on their own xx, to attract traffic.
June 1 milk tea activity creative program 5
One, the theme of the activity
"Star Wishes" by the romantic star, make a sincere wish, and he (she) **** renewed in a previous life.
Second, the purpose of the activity
1, the ultimate goal: to improve product sales;
2, the direct purpose: through the activity to improve brand awareness and reputation;
Third, the activity time
January 23rd ----2 month 20
Fourth, the activities of the location
xx Jewelry, the North China region of each point
The organizer of the event, the star, make sincere wishes, and his (her) *** renewed the destiny of the past life. p>
Fifth, the organizer
xx Jewelry Co.
Sixth, the details of the event
divided into three parts
1, dedicated to the lovers who can **** Valentine's Day;
2, dedicated to the lovers who can not **** Valentine's Day;
3, dedicated to the singles noble people.
Specifically as follows
1, dedicated to the lovers who can **** Valentine's Day
with him (her) **** a romantic poem, with him (her) **** with the establishment of a sacred covenant, with him (her) to share the language of the heart, this life with him (her) **** hand in hand,**** renewed the destiny of the past life.
Recommended: "Heart language"
2, dedicated to the lovers who can not **** Valentine's Day
There you have him (her), unchanging true love, eternal expectation, only because love in our hearts. Send him, send you a **** the same blessings, will be realized, because it is the embodiment of love.
Recommended: "Sea of Hearts"
3, dedicated to the singles
Discs into a pair of days, let's put down our burdens for the time being, and meteors have a date, I believe that it will take our wishes to fly to the realization of the dream place.
Recommended: "Angel's Kiss"
Activity Highlights I
"Star Wish"
To your him (her) to make a sincere vow, so that the meteor attached to your true feelings, through the world's Every corner of the world, I believe that the dream of the heart can certainly be realized.
(Purpose: to create a romantic atmosphere for lovers, so that they feel the difference of xx jewelry).
Props preparation: meteorite, placed in a delicate glass box, representing the meteorite one percent, one thousandth, one ten thousandth, one billionth of eternal love.
Activity highlights of the second
"Declaration of true love collection"
Participants to fill in your declaration of him (her) in the card we made for you, we will be selected on March 3, the most creative declarations, the most touching declarations, the most romantic declarations. Be sure to leave your his (her) contact information oh! We will help you to convey your deep feelings to your him (her).
(Purpose: to create a space and venue for lovers to vent their feelings, on the other hand, it can also be used to enhance brand awareness and reputation.)
In order to make the evaluation of the award fair: we especially for those who fill out the declaration, prepared a closed box, an envelope. After filling out the declaration, it will be closed into the envelope and then put into the box by the person who filled out the declaration, so that it can be selected by the judges.
Props preparation: activity leaflets reserved appropriate space. In addition, the leaflet should strive to achieve novelty, chic, different, give people a desire to read carefully.
To make the promotion successful, it is necessary to make the activities have the power to stimulate the target audience to participate. The higher the level of stimulation, the greater the response to promote sales. This is the point to stimulate the target audience.
Activity highlights three
"Gifts for shopping"
All customers who shopped on February 14th will have small gifts. (Flowers)
Activity highlights four
You can also be in our major outlets for your him (her), specially designed, processed your exclusive diamond jewelry, there must be another interesting oh!
But you must remember to customize in advance, you can Valentine's Day for your him (her) to offer a different diamond jewelry.
June 1 milk tea activity creative program 6
First, free annual card
Every anniversary, store owners can make annual card to commemorate the annual card should contain a milk tea store about the commemorative logo. Commemorative day, the first 100 customers can be free to do the annual card, the annual card can be set up for the anniversary of the year after the store to enjoy consumption of nine (milk tea store's ninth anniversary) discount.
Second, cashless day
Memorial activities on the day of the milk tea store unconditionally do not use cash, to store customers can WeChat, Alipay, credit card and other cashless payment methods to show the anniversary of the significance of the commemoration.
The owner of the store can let customers buy drinks online in advance a few days before the anniversary, and they can receive them directly without waiting for a seat on the day of the store.
Third, the distribution of vouchers
The owner can make some lovely special anniversary vouchers to be distributed to each table of customers present (not one person a table, but a table a table, but regardless of how many people at each table), consumption of more than 100 yuan can be received a voucher again. The amount of the voucher is set by the owner and can be 5 or 10 dollars. The vouchers will be valid after the anniversary.
Fourth, guests carnival
memorial day, the owner of the store has to put down the blood of spicy, can be free refills, or signature milk tea free, can also be next year's upcoming new products for free. (Do not need too many kinds of milk tea free, selected must be free, and then to renew the cup way to publicize in place.) Free drinks and refills until they run out, oh, foodies have to hurry to eat and drink hot!
Fifth, a gold card!
Heavy out of the gold card! At the end of the event, the owner can report a raffle, at the scene to draw a forwarding this anniversary celebration of the circle of friends of the customer to send a gold card. (No forwarding to the invalid continue to draw again) the gold card can be this anniversary to the next anniversary between the time of year to the store consumption of 50 yuan free! (January once, over and above can be stacked) Guess who will be the winner of the gold card, God's favorite!
June 1 Milk Tea Activity Ideas 7
One, advertising
Activity posters around the store, cafeteria and student apartments bulletin boards, regularly distributed milk tea store takeaway cards, increase store visibility.
For example: for 2 store location is not very superior, from the publicity to start, the beginning of the school year for the new students to increase publicity efforts to increase the takeaway service, the amount of consumption within the school can be free to send, the use of the Internet, WeChat microblogging QQ can be booked in advance, when to make the store's two-dimensional code into a form of business cards to send to the students.
Two, the activity program
1, set three days of small cups of milk tea free tasting, so that students have a deep understanding of the milk tea flavor of the milk tea store. It can also achieve the purpose of attracting eyeballs.
2, to carry out a week of buy three get one free that is, buy three cups get one cup of activities, increase customer traffic, enhance visibility.
3, buy three get one free after the end of the activity can take the form of points card, (points according to the store milk tea prices adjusted) different prices correspond to different points, full 20 points for a cup of milk tea.
4, bundled sales. (For couples) the store's higher-priced milk tea any two cups can be given a chocolate candy.
5, in the store set up a book of opinions, timely absorption of opinions to make adjustments.
6, increase the takeaway service, full of 3 cups or full of ten dollars from delivery. (Shop manpower shortage can recruit students part-time, take a single pay 50 cents or a cup of pay 50 cents, the price set by themselves).
June 1 milk tea activities creative program 8
In order for consumers to understand the store products, hit the popularity, through a series of promotional methods to attract customers into the store to consume, and at the same time to stimulate the interest of potential customers to expand the market share and increase market share.
1, the initial launch of the store for free membership card and free tasting activities
(1) activities: let customers taste the juice, quickly enhance visibility; let customers benefit from the store, quickly enhance the reputation; let customers remember the store, the next visit, quickly enhance sales performance.
(2) the best time for: three days before the opening of the store
(3) information publicity channels:
1) in the store door banner: "The store is newly opened, the first three days before the opening of the launch of the free trial activities, and the first 50 customers a day can enjoy free for membership card".
② leaflets
③ network advertising
(4) content: in the three days before the opening of the first 50 customers a day can enjoy free membership card, this card can be used for points, a cup of 10 points, accumulated to 100 points of the store can be given a cup of limited freshly squeezed juice or can be exchanged for a small gift according to the number of points. Free trial cup for the standard 50ml small glass cup, for membership card can be free to taste, and can be incidentally introduced to the customer store other products, increase the degree of customer understanding of the product. At the same time also through word of mouth, expanding product awareness.
2, the distribution of leaflets
(1) the best time for: a week before the opening of the store
(2) location: the neighborhood of the high flow of people
(3) the way: rush hour, the school entrance
(4) the design of the leaflet: the overall principle of the distinctive, the content and pattern to be attractive enough
3, Paste posters
(1) theme: fresh, refreshing, healthy
(2) paste the location: pick the place where there is more traffic to paste, such as near the school, near the supermarket.
4, network marketing
Through microblogging microblogging, or with the help of WeChat marketing tools.
711 convenience store rubbing ball ads, what do you think is wrong with this ad?Completely is to lift a stone to stone their own feet, "Now many businesses advertisements want to do some creative, that do too blunt effect is not good, there is a legal risk, so the design of some intentionally ambiguous meaning of the advertising text, so that consumers to figure out, to mislead consumers, while they can avoid responsibility. This seems to be a smart method is not smart, often smart but was smart. The wisdom of the legislation, the regulator as a can be effective and powerful to deal with this kind of small smart.
Recently, a 7-Eleven convenience store in Maoming, Guangdong Province, sold a "convenience store liquor" products, allegedly advertising copy allegedly rubbing. According to the poster released by the netizen, the product's promotional poster printed on the "she is not drunk, no chance" slogan, the netizen questioned, the advertising copy is meant to refer to the more vulgar. imagefile June 8 evening, Guangdong 7-Eleven staff replied to the reporter that, after verification, the poster is the Maoming area, the poster is a very few stores did not submit the report to the police. A few stores did not report to the company's headquarters to review and approve the case of their own production and posting, in violation of the company's internal advertising and publicity management rules and regulations.
Guangdong 7-Eleven has on June 7 ordered the stores to immediately remove the poster, and in accordance with the company's internal management rules and regulations on the relevant staff to deal with. Some netizens pointed out that lemon tea mixed with alcohol, it becomes an alcoholic beverage, drink too much will be easy to get drunk. What happens when a woman who is not capable of drinking gets drunk. 711 store advertisements follow this line of thought with the marketing gimmick "She's not drunk, she doesn't stand a chance". There was a lot of buzz on social media, with some netizens questioning, "Lost Lemon Tea?" The pursuit of good feelings is human nature, but should be based on the willingness of both parties.
This is a selling point for advertising, not to mention the goods do not sell, but also hurt the credibility of the enterprise. Guangdong 7-Eleven said, "Because of the public discomfort caused by the aforementioned incident, we sincerely apologize! In the future, the company will learn a lesson, strengthen the standardized management of employees to prevent the occurrence of similar situations."
2019 Shenzhen CIPE International Trendy Toys Exhibition time + location + activities to see2019 Shenzhen tide play exhibition will be held today, that is, August 22 to 24, interested partners do not miss it. Want to know the specific location of the tide toy exhibition? The following Xiaobian will be introduced to you, quickly come together to see it.
2019 CIPE Shenzhen International Trendy Toys Exhibition
Exhibition time:August 22-24, 2019 9:30-17:00
Exhibition location:Shenzhen Convention and Exhibition Center, Hall 8
Exhibition tickets:WeChat on the ticket 88 yuan, on-site purchase of tickets 100 yuan.
Exhibition theme: PlayTogether, PlayTogether
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