Always believe that someone must have encountered the problems you have encountered before. Analyzing similar cases is one of the ways to quickly find a solution to the problem. Therefore, analyzing business cases is a lesson that marketers must learn.

why analyze it? Analyze what? How to analyze it?

these are three questions to be faced by analysts.

this is also the problem that this article will talk about.

Part I: Why do you want to analyze it?

"Of course, it's to solve the problem I'm facing now.". This is the answer that many people blurt out.

yes, "solving business by business". From business cases, we can find the underlying logic behind it, sum up the underlying problems and solutions, and when we encounter similar problems in actual business, we can learn from their methods and come to business from business.

In the catering industry, especially in some food cities which are mainly office workers, the dining time is relatively concentrated, and the requirements for the speed of meal delivery are relatively high. How to improve the speed of meal delivery is a problem faced by many businesses.

You can ask some experienced people or go to some fast food restaurants. Without these resources, studying business cases is the fastest way.

The Entrepreneur, a documentary film based on the entrepreneurial history of McDonald's, tells the story of McDonald's from its founding to becoming a chain giant. By adjusting the arrangement of kitchen utensils and optimizing the process, Mai Brothers created a "high-speed meal delivery system", which solved the problem of fast meal delivery in a short time.

So, can these stores also try to optimize the kitchen process and create their own unique high-speed meal delivery system, so as to improve the meal delivery efficiency?

Part II: What do we study in business cases?

This paper mainly studies the time horizontal axis and multidimensional vertical axis. These two aspects form the skeleton of a business case. 13

13 The so-called "time horizontal axis" refers to the different stages experienced by an enterprise with the passage of time. From the development point of view, many businesses can generally be divided into: introduction period, growth period, maturity period and recession period. When we study a business case, we don't have to study it at all stages from the initial stage to the present. We just need to study a certain stage corresponding to its business case according to the stage of our own business, which is time-saving and efficient.

let's talk about "multidimensional vertical axis" again. At every development stage of an enterprise, there are some important turning points, some life-and-death decisions, and these key decisions may be in the dimension of funds, such as how to introduce investment or how to increase cash flow; It may also be a geographical dimension, such as opening a store in a first-tier city or opening a store in a second-and third-tier city; Or the whole environment dimension, for example, it happens that the country is vigorously developing an industry, or it is overhauling an industry.

Of course, there are many other dimensions, which are analyzed in specific cases. It is also the introduction period, when a large company with abundant funds builds a brand and a small company starts to build a brand, the problems they face and the methods they adopt are definitely different.

according to your own actual situation, select appropriate stages and dimensions and make a detailed analysis.

part iii: how to study the business case?

according to our second part, the specific analysis method of business cases can be taken in three steps.

Step 1: First sort out the development context of the whole case object, and determine the starting point and ending point of each stage on its time axis. This foundation must be solid.

We can sort it out through movies, douban, biographies of founders, websites, WeChat and Zhihu. In this regard, I need to emphasize that if the case studied is classic, then it is recommended to search for videos related to film and television. McDonald's, Starbucks and Facebook all have related documentaries, which can help you sort out the whole development context accurately and quickly. Then there is some information collection on words.

The second step is to select the stage that I need to study, and then focus on the following points:

From which dimensions can I analyze it, and which are the key dimensions of my research; The nodes that affect its key direction are some unknown points, but they are very enlightening to the latecomers; Are there any unreasonable places; Find problems by associating cases and comparing cases.

Step 3: Use the output to force the input, and find the relevant material support and theoretical basis.

source: someone you can turn to for help; Get; Books; And others.

in this way, the basic framework and content of a case study have been formed.

if an individual analyzes a case, the above three steps basically complete a case analysis. If you are working with others to complete a case, you may need to pay attention to the following issues.

13

The group is going to conduct a case study. The most common scenario is: the group leader said that he was in charge of the investigation, you were in charge of the investigation, and I was in charge of the investigation. For an unknown case, this preconceived division of what everyone is looking for is likely to cause two problems: 1. Like a blind man touching an elephant, he only sees part of it. If you don't have a holistic view, it is likely to lead to analysis on all sides, but you don't grasp the key points. 2. If a person has something to do temporarily, it will delay the progress of a certain aspect and lead to missing corners.

how to avoid this situation?

everyone goes to check the information, and when they encounter valuable information, they can enjoy it on WeChat * * *, and have intra-group communication and collision every night. There are four advantages of this:

1. Avoid repeated data collection, and the data collected by them complement each other, saving time;

2. Everyone has a holistic view, and avoids missing corners caused by personal factors.

3. communicate at a fixed time, overcome inertia and play a supervisory role: this way forces each other to make new gains every day, otherwise how can we explain to teammates at night.

4. Information exchange, constantly colliding with new sparks, and finally reaching a * * * understanding on the key points of case analysis.

To sum up, I made a disassembly analysis from why to study, what to study and how to study business cases. In the future business case analysis, you can try it, which may get twice the result with half the effort.