Per customer transaction (per customer transaction) refers to the shopping mall (supermarket) the average amount of goods purchased by each customer, the customer unit price is the average transaction amount.

The formula for calculating the price per customer is: price per customer = total sales (excluding discounts and other concessions after the calculation of the money) ÷ total number of customers, or price per customer = total sales ÷ the total number of transactions (five people to buy 10 count five).

Generally use the previous. The essence of the unit price is: in a certain period of time, the average price of each customer's consumption, leaving "a certain period of time" of this range, the unit price of this indicator is not meaningful.

Expanded:

The significance of the unit price:

The sales of the store is determined by the unit price and the number of customers (traffic), therefore, to enhance the sales of the store, in addition to attracting as many customers as possible to enter the store, increase the number of customer transactions in addition to increasing the customer unit price is also a very important way.

In the daily operation of shopping malls (supermarkets), there are many factors that affect the flow of people into the store, the number of transactions and the price of the customer unit, such as store appearance, store environmental health, color and the overall layout, merchandise reserves, replenishment capacity, promotional activities designed to promote the program, the staff's attitude of service, familiarity with the professional knowledge, salesmanship, the quality of the goods and prices, recreational facilities, but also the weather, competitors and so on. .

Reference:Baidu Encyclopedia-Customer Unit Price