As a college student, do I like working too much? I'm going to open a small restaurant myself and start my entrepreneurial journey. The following is the "model essay on business plan for college students in restaurants" compiled by me for your reference only. Welcome to read it. Fan Wenyi, a business plan for college students in restaurants

In recent years, China's catering industry has developed rapidly, with a rich variety of restaurants and a rapid increase in the number of shops. Various types of restaurants and hotels have emerged one after another, and the industry competition has become increasingly fierce. At the same time, the landing of foreign fast food also poses a severe challenge to China's catering industry. With the large-scale March of foreign fast food, a new catering business model-chain operation has gradually attracted the attention of practitioners. Chain operation has changed the traditional mode of small-scale production and operation, effectively reduced operating costs, expanded market share, and brought huge scale benefits to enterprises. People of insight in China have begun to use the chain as an effective means to develop production and operation. For example, xx Roast Duck Group, xx Catering Group, xx Goubuli Group and xx Hotel Group are all at the forefront of the chain operation of domestic catering industry, which has promoted the scale development of the industry. But in general, China's chain operation, especially the chain operation of catering industry, is still in its infancy. Vigorously developing chain operation is an effective way and the only way for the catering industry to improve its economic benefits.

1. Introduction to the store

Our store is located in the center of a university gathering, and its main customers are college students, teachers and migrant workers. The business area is about xx square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast is characterized by snacks. Variety, full taste and rich nutrition make diners have more choices. Lunch and dinner are mainly healthy dishes. This restaurant adopts the way of buffet fast food, which makes customers have a more relaxed dining environment and more choices. This restaurant is decorated naturally and casually, and at the same time, it has a modern flavor. The walls are light and warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall sense is between the nature of family kitchen and the nature of hotel kitchen.

In the early stage (October-March)

The main products are meals with different health conditions for three groups in the city, and the marketing strategy is to occupy the market share of Chinese catering and health care drugs through active and effective marketing strategies; Establish a good brand image of "green food" and enhance its popularity and reputation; Recover the initial investment and actively promote the market.

Mid-term (1 years)

Consolidate and expand the existing market share, further improve the management system of restaurants, and improve the scientific management level of enterprises; Set out to prepare for the construction of corporate identity system, unified characteristic and superior food and unified management mode necessary for brand expansion.

long-term (2 years)

by then, the restaurant operation has entered a stable and good state. With the strength and influence of the enterprise, when the service scope can no longer meet the needs of potential customers, it will open up new market space and expand the radiation scope and influence of the restaurant by franchising.

2. Development strategy

1. Before the opening of this restaurant, we should advertise, because the main customer base is aimed at students, and the speed and breadth of information transmission among students are great, so we don't need to spend too much effort on publicity, just carry out simple advertisements in the form of leaflets or multimedia.

2. This restaurant adopts a buffet style, with free tea and fresh soup. And the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different, in order to be different from competitors, give customers more discounts and attract more customers. In addition, our restaurant also sets up distinctive couple packages according to different festivals, which will also become a major feature of our restaurant.

3. Many students are accustomed to the 3.1-point lifestyle. Many times, in order to save time, they will choose the nearest dining place rather than a restaurant far away, so they will not be too far away from the school gate in terms of geographical location. In due course, the restaurant will also offer delivery service, and take corresponding measures according to different situations. For example, if there are more than three orders (including three orders), they can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants to order takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.

4. The restaurant uses stainless steel buffet plates, which is economical and environmentally friendly, and the waste can't be dumped casually. You can contact the farmers and ask them to collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors do not do well in this respect, so a good dining environment can attract more customers.

5. Although the number of tourists will drop sharply during the summer vacation, after all, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation in the summer vacation. Consider studying for one month during the winter vacation, which has reduced unnecessary costs.

6. The market economy is developing rapidly, changing and dynamic. Therefore, we should look at the development of an enterprise from a long-term perspective and make a long-term plan. After each stage, we should summarize the overall situation of the operation and make the next plan, which is a ladder-like development model. After the operation is stable, we can consider expanding our business and adding other services, and we can find new markets, do chain operations, and slowly build our own brands, so that we can develop into the catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.

iii. Management structure of the restaurant

There are X store managers and cashiers, X chefs and X waiters. The business philosophy focuses on the following points:

Main cultural features: health care and humanistic care

Main product features: Vegetarian meals with dietotherapy and health care functions: self-help form and membership-based follow-up service; Main environmental features: green dining environment with traditional cultural flavor; 5. Market analysis: The diet in university canteens has always been a problem, and the poor quality of university meals has become a recognized problem, just satisfying the students' food and clothing problems. This plan is based on this point, in order to ensure the food safety and improve the food quality of college students, aiming at providing low-cost, safe, high-quality and distinctive food for college students, and at the same time providing certain work-study jobs for colleges and universities to help poor students finish their studies better. Advantages and disadvantages:

Advantages analysis: The operation of this restaurant has solved the problems of single taste of meals in school canteens, and there is no worry that the hygiene of mobile stalls is not guaranteed, and it is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts self-help selection method, which should be easily welcomed by customers and save some human resources. Simple and comfortable decoration will be a major feature of restaurants. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store. In addition, this restaurant provides green and healthy food. It is also in line with the concept of social green ecology and is more suitable for college students who pay attention to health. In addition, the school canteen has a clear dining time limit, and few restaurants outside the school sell breakfast, so our shop outside the school can easily seize this part of the market share lost due to the time difference, in other words, the market share generated by the potential customers who want to eat some time before and after the dining point.

disadvantage analysis: as it just started, the scale of fast food restaurants is small, such as limited human resources and service items. The competition inside and outside the campus is fierce, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists will drop sharply during the winter and summer vacations, and it will be less during the winter vacation than during the summer vacation, which will be a more difficult problem to solve. Fan Wener, a business plan for college students in a restaurant

Do you not want to eat those dishes with the same taste every day in the cafeteria?

don't you want to go out to a restaurant to eat those delicious but unsafe meals?

do you want to experience the mysterious feeling of cooking with your classmates?

The college students' kitchen is very good for your taste, which frees you from boredom and wandering.

As long as students buy their favorite dishes, there are complete kitchen facilities and dining facilities here, and all kitchen facilities and dining room facilities like home are available, creating a free space. This is an unprecedented, single-structure shop that rents rooms and stoves centrally. Its structure is distinct. A kitchen with four stoves and a restaurant forms a unit. A shop can be composed of more or less units, and each stove can be used by several groups of customers in turn at a certain meal time. The cost of college students' kitchens is relatively low. Only xx yuan/year per unit can recover the cost within one semester, and the income in the second half of the year can be used to expand equipment and facilities.

Because this project is specially designed for college students' diet and entertainment problems, and many students are surveyed, they are very much looking forward to the opening of the college students' kitchen, and they are willing to try it, and they say that they will invite friends or roommates to cook together every once in a while. So its attraction is infinite. The annual freshmen add a new source of customers to college students' kitchens, so it will last forever.

its scale can be large or small, and its prospect is considerable and its cost is low. It may not be imitated at any time, so we should strictly manage all the work, improve its taste, constantly innovate on the original basis, and constantly reflect and reform from students to improve our competitiveness.

its management mode is very simple, with internal and external management. External management is mainly publicity and reasonable arrangement of large and medium-sized rental; Internal management is mainly to create a free and clean atmosphere for college students' kitchens.

Come to the college students' kitchen and enjoy cooking with friends!

1. nature: the college students' kitchen is a service project for all college students to rent the kitchen.

2. Equipment and facilities: The college students' kitchens exist in the form of units, and each unit has a kitchen and a dining room. A kitchen has four cooking stoves, four sets of cookers and gas stoves, a chopping block, multiple sets of vegetable cutting tools, and a cupboard, in which dishes, oil and salt are all available, equipped with tap water, multiple baskets, barrels and other vegetable washing tools, and several range hoods; There are five or six tables, electric fans, drinking fountains, refrigerators, disinfection cabinets and rice cookers in the dining room, and hot meals are always provided.

3. Service content of the project: As long as college students come to the college students' kitchen with their favorite dishes and pay a certain rent according to the time or scale, they can cook on the designated stoves. One kitchen has four stoves and can cook at the same time. During a Chinese meal or dinner, a stove can let several groups of students cook continuously. The kitchen of such a unit: during the lunch time (11: 11-2: 11), you can probably cook xx(x stoves and X groups/stoves) students. Students can eat here before leaving, or take them out to eat. Help yourself.

Our college students' kitchen is also equipped with a large refrigerator. If a frequent visitor has endless dishes or leftovers to be stored, we will store them for them. Just seal them and put them in a closed basket, then write down their names or other marks and put them in the refrigerator. However, considering the electricity consumption and the space problem of the refrigerator, if they are stored for more than one day, we will pay a deposit of 2 yuan/day.

4. purpose of the project: the emergence of the college students' kitchen is that our group deeply understands that many college students complain that the food in the canteen is the same every day, which is not delicious and has nothing new, and some students think that the food in the restaurant outside is not hygienic, not oily and not cheap. In the case of only two choices, except complaining, there is only complaining, so we think of the college students' kitchen, which is not only to the taste of college students, but also to exercise their own hands-on ability.

5. Interior decoration of college students' kitchens: Students can create designs with freedom, comfort and environmental protection as the core. Mainly embodies the beauty of simplicity. Some creative designs such as flowers and plants planted by college students themselves, hand-made clip art and waste utilization can be used to decorate college students' kitchens.

1. We divide customers into large, medium and small scale.

large-scale (xx people): if a class gets together or it is a classmate's birthday, it is necessary to rent a unit of college students' kitchen, which needs to be booked in advance. According to the request or appointment of a chef to help, or ask someone to take care of chores.

medium-sized (xx people): for a dormitory party or a small celebration, you need to make an appointment in advance, and there is no chef.

small scale (xx people): arrange kitchen stoves at any time.

2. In the college students' kitchens, only a middle-aged female employee is needed to clean up the college students' kitchens, and the safety of the liquefied gas stove is always checked during the cooking of college students.

3. Other managers: the person in charge of publicity, the person in charge of kitchen utensils and tableware, the financial manager, the person in charge of customer reservation, the cashier on duty, etc. can all be taken by students.

4. If there is a large party or dinner party, you can make a reservation in advance from the person in charge of customer reservation, and he/she can make arrangements in advance. The medium-sized (xx people) will also be arranged by the person in charge of reservation, and the small-scale customer group will use the stove on a first-come-first-served basis.

5. The financial manager is responsible for clearing the weekly water and electricity charges, gas stoves, employee fees and the total income of the "college students' kitchen", and adjusting the price appropriately. Large and medium-sized customers have fixed rental prices, and the rent of small-scale customers coming to cook next week is determined according to the number of times they book the kitchen.

6. government approval: to obtain a business license for college students' kitchens, the main problems are hygiene and safety. Because we have hired people to clean the college students' kitchens, check and teach students to use dangerous equipment such as liquefied gas all the time, and there are fire extinguishers and fire-fighting equipment in the college students' kitchens. Safety and hygiene are the core management issues of college students' kitchens, so if they can obtain government approval, if college students start their own businesses, they can apply for funds and approval from the school.