The development of e-commerce has not achieved the development speed predicted by relevant departments and people in the past decade. More and more people choose to open online stores. How to write an online shop's business plan, and what content is needed to write an online shop's business plan. What precautions should be prepared to open an online shop? I have compiled a business plan for online stores for you, I hope you like it!

business plan of online store 1

1. Overview of online store 1. Investment arrangement

The capital requirement is 51,111 yuan.

2. Basic information of the online store

Name of the online store

Address: Ganzhou, Jiangxi

Zip code: 346234

E-mhdfg@sina.com

3. Purpose of the online store

Green silk washes unique creative tableware to decorate your beautiful life.

4. Profile of online store

Quality life: a simple product, carefully pondering, fresh colors, lovely shapes, soft materials, funny feelings and practical life functions. We always believe that products are emotional, emotional, and have their own style. Products with feelings and temperature will be vivid and interesting; Therefore, we will share some humanized, interesting and creative products with customers and consumers. I hope it can make consumers feel happy. The online shop provides you with all kinds of unique and creative tableware, which makes customers' lives wonderful and charming. Experience with your heart, and you will find that life is really beautiful. Green silk scouring unique tableware, life has me, love home, love life!

2. Analysis of market survey

1. We can often issue questionnaires to investigate the market share of unique products. We can also send shop assistants to the market to experience life and keep abreast of the market at any time.

2. Target market setting: Focus on young consumers, young friends aged between 18 and 41, who will make our outlets the largest customer base.

3. Analysis of product consumption groups, consumption patterns, consumption habits and main factors affecting the market: Modern young people are very suitable for online shopping, and they love personalized goods very much, which has great advantages for our online shop and will provide us with a lot of business opportunities.

Third, the main development strategic goal and stage goal of the online store

1. Strategic goal: Green silk scouring unique and creative tableware to decorate your beautiful life! Constantly explore and innovate the unique creative personalized products of your own online store. Promote several personalized products every month.

2. Website interface setting: adopt simple style, fresh and natural interface. Set up the interface in a classification way that fully considers customers. Product promotion will be displayed through beautiful and real drawings.

3. Stage goal: find the right source of goods for your own online store with good quality and quantity, and gradually go deep into the market and develop customers. In order to enhance the popularity of their own stores, in the early stage of opening a store, appropriate marketing promotion, online and offline channels to promote together; In the later sales stage, the website interface uses banner advertisements and text links to promote the latest products.

iv. introduction of main products or services of online shop

1. supply of resources and raw materials: major wholesale markets, etc.

product standards, quality inspection and production cost control: carefully select goods in the spirit of being responsible for customers, or prohibit the sale if damage is found. Credit is always greater than profit.

packaging, storage and transportation: the goods selected by customers for sale are all wrapped in wrapping paper.

2. Product price introduction and scheme:

① Pricing basis and price structure: According to the consumer's price acceptance and the consumer's demand for goods, we will set the appropriate price according to what we have learned in the e-commerce course if we can afford it. Payment method: Alipay, remittance.

② Factors affecting price changes and countermeasures: According to the changes in the market environment, it will have some impact on our products or prices, and we will make timely decisions such as buying more and giving more to deal with them, which will not bring losses to online stores.

V. Marketing

For customers:

1. Customer initiative: Let customers experience naturally and freely, and customers can browse products at will and express their opinions and comments on them.

2. customer interaction: set up a new column on the online shop to provide customers with opportunities to exchange, discuss and recommend creative tableware.

3. customer incentive: an integral system is set up on the online shop, and all the behaviors of customers in the online shop can be used as the standard of integral. Divide membership levels, enjoy discounts or specials, discounts, free gifts, etc. on special festivals.

for products:

1, discount promotion 2, gift promotion 3, limited supply 4, establishing friendly links with other online stores 5, using publicity methods outside the network.

6, how to deal with risks

1, strive to keep the wholesale price to a minimum, and establish a good relationship with wholesalers at the same time, and make it clear with wholesalers on the issue of exchanging goods to avoid disputes in the future.

2. Take advantage of online sales and make use of the regional or time-space price difference to get enough profits. Go to the market often and pay close attention to market changes.

3. Pay enough attention to customer relations, establish customer contact cards, and widely publicize customers' positive opinions.

4. Each marketing method has a clear goal, so that customers or potential customers know what to do next.

5. Find the unique "selling point" of your online store.

6. Send news emails to customers regularly. Use the email address and contact information left by customers to send relevant discounted products to customers on a regular basis, and members can exchange gifts and thoughtful birthday gifts. Business plan of online shop 2

1. Project overview

1. Project name: planning and design scheme of men's online shop

2. Project background: With the rapid development of Internet technology, the Internet has entered thousands of households, and online shopping has become a fashion and a new life experience. The 11th Five-Year Plan of the National Development and Reform Commission says that "the national informatization development strategy has established the strategic position of e-commerce. Various regions and departments have successively formulated supporting measures to increase support for the development of e-commerce. The awareness of e-commerce application in the whole society has been continuously enhanced, forming a good social atmosphere. "

Comrade Hu Jintao said, "Vigorously developing e-commerce is an important part of promoting national economy informatization. On a global scale, Internet-based e-commerce is developing at an unprecedented speed, which not only changes the mode of social production, but also has an extremely important impact on the adjustment of economic structure and has become the growth point of the new economy. "

Taobao is the largest online retail business circle in Asia, and its goal is to create the first online retail business circle in the world. By February 31th, 2118, Taobao had over 98 million registered members, covering the vast majority of online shoppers in China, accounting for about 81% of the online shopping market in China. Secondly, online C2C platforms such as Paipai, Baidu Youah and eBay are also developing rapidly.

at the same time, with the development of B2B, B2C or C2C e-commerce conducted by wireless terminals such as mobile phones, PDA and PDA, there is great potential for mobile e-commerce. At the beginning of 2111, Taobao Wireless accumulated about 11 million independent login users, which quadrupled to about 46 million in 2111 and exceeded 1 billion in March this year. Among them, the transaction of physical goods has reached 75%, which has become the absolute mainstream. The development of mobile phone Taobao also indicates the huge market space for online shopping.

As a new way of starting a business, opening a shop online has realized the dream of starting a business and obtaining employment for many young people. Our team members are all students majoring in e-commerce, who are familiar with online shop opening and online marketing. I hope to improve my practical ability and apply what I have learned to promote entrepreneurship and employment by opening a shop online.

③ Project goal: The ultimate goal of online men's clothing store is to build its own men's clothing brand and establish an influential e-commerce company. This goal will be accomplished in three steps.

④ Benefits brought by the project:

II. Analysis of project requirements

(1) Market positioning and market analysis:

This online shop targets young people, including school students, social youth and white-collar workers. Break through the traditional distribution and consignment mode of physical stores and realize the popularization of online marketing and online shopping.

(2) Analysis of target users:

① Students between the ages of 16 and 31, young office workers, have a certain economic foundation and spending power, have more contact with the Internet, are easy to accept new things, keep up with social trends, and can accept online purchase and payment.

② I have more study time and busy work, but I spend more time on the Internet in my spare time.

③ Pursue fashion, have distinct personality, pay attention to taste, and have an open consumption concept.

(3) Market environment and prospect:

① Market environment: With the introduction of relevant national policies and the strong support of related enterprises in e-commerce technology, the e-commerce environment is further optimized, the payment security is constantly improved, and the logistics industry is constantly developing. As a fashionable lifestyle, online shopping has gradually penetrated into people's daily lives and developed rapidly.

② Prospect: The market development potential of e-commerce is infinite. On the one hand, the development speed of potential consumers is amazing. Due to the developed information network and increasingly strong online shopping atmosphere in big cities, small towns and rural markets are gradually opening up. On the other hand, the volume of e-commerce transactions has increased rapidly, and more young people have joined the online shopping community.

according to CNNIC data, by the end of February, 2111, the number of Internet users in China had reached 532 million, exceeding the sum of the United States, Japan, Britain, France, Germany and other countries, and the Internet industry showed great vitality.

(4) competitor analysis: from 2113 to now, men's wear on Taobao has a strong development momentum and fierce competition. Take Taobao as an example, there are more than 31,111 men's clothing stores. At the same time, with the rise of Tencent Paipai.com and Baidu Youa, the competitive pressure has further expanded. There is also strong competition from B2C such as Fanke.

However, compared with small and medium-sized sellers, most of them are non-e-commerce professionals who start businesses to do Taobao, and their professional knowledge is not as strong as ours. The students majoring in e-commerce have more advantages, higher starting point, stronger learning and understanding ability and faster development.

III. Feasibility analysis of the project

1. Technical feasibility analysis:

Early stage: ① Taobao, Paipai, etc. provide a good platform, and there are many rich resources to use, which saves the technical difficulty of building a website.

② As students majoring in e-commerce, Liu Jianjun and Xie Ming can use PS, and have learned about website construction, the production of promotional advertisements in stores and the decoration of online stores. They all have a certain foundation, and they have a quick start and a fast conversion rate.

later stage: after the store reaches a certain level and you have time to purchase goods, the profit will increase, and you can start to build your own website, use some website building software or recruit some students from computer college to cooperate, which can basically meet the requirements of website construction.

2. Economic feasibility analysis:

Compared with other investment projects, online stores have less capital investment, less risk, and faster results than other entrepreneurial projects. After doing a good job, the return on investment is considerable and the success rate is relatively high.

3. Feasibility analysis:

① The team members have a high degree of cooperation, a clear division of labor and unity, all have the same desire and entrepreneurial ideas for developing e-commerce, and have certain recognition and confidence in opening a store.

② Now the team members are all students majoring in e-commerce, who have a certain foundation in knowledge and practice, and have two independent online stores for business. One of them is on the drill, which is developing rapidly, and the other online shop, Sixin, is under planning.

③ You have more spare time, so you can use your spare time to develop online stores, accumulate experience, improve your reputation and accumulate certain funds. After half a year, I will find a job, and then I can run an online shop full-time and become bigger and stronger.

IV. Overall planning of the project

1. Target positioning

① The main business of the main online shop remains unchanged, focusing on men's wear and targeting the younger generation, while the sub-online shop mainly focuses on home textiles. In the future, several online stores may be opened one after another, making them bigger and stronger, and coordinating primary and secondary development.

② develop towards the company in three steps.

the first stage: recently, before the summer vacation, improve the reputation of the store, increase the turnover, increase profits, and do a good job in the main and deputy online stores.

the second stage: from summer vacation to October, we will seek for goods, provide professional services, upgrade the grade of online stores, and develop our own brands and services, so as to further improve our performance and profits.

Step 3: After graduation, set up your own e-commerce company, integrate the resources of main and auxiliary online stores, establish a clothing and home textile website, and work as an online store full-time, so as to further explore the market, deepen the brand, expand the team and achieve rapid development.

2. business planning

3. website technology and domain name planning

(1) website technology: build a brand website or a platform wholesale website by using its own platform, open source system and professional related website building technology.

(2) domain name planning: build your own website and apply for domain name registration.

(3) website management and maintenance, which will be implemented in the later stage.

V. Online shop system design and later website construction

(1) Online shop decoration and beautification

① Improve shop standards and upgrade to an expanded version; ② Use the DIV+CSS to customize the layout, design the logo of the online store, and optimize the name and layout of the store; ③ Use PS technology to create more attractive promotional maps.

(2) Post-site construction and maintenance promotion

Establish a website, optimize and promote SEO, conduct daily management, and maintain website security.

VI. Project implementation plan

(1) Division of work among team members:

(2) Implementation schedule of specific steps:

(3) Problem handling and negotiation system during implementation:

Problem handling: professional customer consultation service; Online shop traffic, turnover and conversion rate; Capital operation problem; Solution to the problem of returning goods in online stores;

Consultation system on Alipay security issues: 1. From the initial operation of the online store, team members regularly analyze and summarize the online store every week, and negotiate with each other to find solutions to make the online store develop better.

2. establish a team equal consultation system after the increase of personnel in the later period, and constantly improve it.

(4) the development of new customers and the maintenance and promotion process of old customers:

a. To develop new customers: launch various softwares on online shopping platforms such as Taobao, Paipai and Baidu Youya, use various online marketing methods to improve the search ranking of stores, attract more new customers, and adopt various promotion methods to improve the attractiveness and conversion rate of stores. At the same time, after the establishment of the late e-commerce website, it will attract more wholesalers to cooperate.

B. Old customers'.