Thanks for the invitation
Due to the powerful force of "cat economy", the cat-related industries have developed rapidly in China in recent years, and the cat-themed cafe with the selling point of healing cute cats is no exception.
Seeing the prospect of cat coffee, more and more entrepreneurs want to run a cat coffee shop. Is it really reliable? What should I do?
First of all, cat coffee has its significance. Not everyone has the conditions to have close contact with cats safely. Cat coffee gives many people who have no conditions to keep cats, or who have never owned cats but want to try to keep cats a chance to get in touch with cats and heal themselves.
It can also help them understand more intuitively what kind of creature cats are and whether they are really suitable for keeping cats.
Secondly, the business model of cat coffee is not single and fixed, but diversified. There are many prospects for cat coffee, which can not only provide a place for people to get along with cats, heal and relax, but also become a place for spreading knowledge about cat friends' communication, cat behavior, medical care and maintenance in the same city. In many places, cats and coffee even have a public welfare nature.
For business, the following suggestions are hoped to help you who are interested in running cats and cafes:
1. Positioning: First of all, store positioning. Are you going to focus on catering or cat houses? Some people like to take the cat house as the main coffee as the supplement, while others take coffee as the main coffee, and also provide light meals and fast food, which depends on the personal business direction.
Next is the target group. It is slightly difficult to exploit the high-end market with high profits, and the low-end market is trivial and chaotic but quick to get results. Generally speaking, it is recommended to locate in middle-class families and college students, who have spending power and are easy to communicate.
2. Profit proportion: Cathouses are the main ones, because the profit of live cats is still considerable, but the threshold is high. Coffee has stronger profitability and higher running water. Therefore, coffee is recommended.
3. Site selection: It is very important to choose the location of the cat and coffee business, which can be around the university or the commercial district with a large flow of people. It will be better to have an area of about 211 square meters.
The advantage of university resources is that fresh blood is injected every year. There are many cats in the freshman year and the second year. After the junior year, they will consume different kinds of cats after renting a house. The disadvantage is that it will be very cold and cheerless every summer and winter vacation.
4. Cats: The charm of cat coffee comes from two aspects: the beautiful proprietress and the clingy cat. Cats must be clingy and safe enough, but they don't have to struggle with shoe covers and hand disinfection. From the perspective of professional breeding, that's nonsense.
People sit in it for 2-3 hours, breathing, talking and even touching cats directly. What can simple disinfection do? Breed cats will be better, at least a few varieties that can be sold, such as muppets, leopard cats, Siam, and gold and silver gradually.
5. Drinks: Coffee should be delicious, desserts should be delicious, the environment should be clean, the ventilation should be good, Wi-Fi should be fast enough, and the proprietress should be beautiful. Coffee should be made in public, and it is better to make milk tea and juice in the operation room.
It has become a fashion to run cat coffee, and it is gradually shifting from first-tier cities to second-and third-tier cities, so is there a cat coffee business near your city? If not, you can really try it if you have the conditions to operate!