She started from scratch, studying "national snacks" pancake fruit. A store can sell more than 200,000 pancake fruits a year. Now, with franchise stores, it can sell millions of pancake fruits a year. Before the first store opened, she "soaked" in the kitchen of the store for three months, just to "develop" delicious pancake fruit. Looking back on her own entrepreneurial experience, she said that life is infinite if she dares to take the first step.
"This is actually a pancake fruit shop!" Customers often sigh when they walk into the pancake fruit shop. As soon as I entered the door, I suddenly felt that I had entered a coffee shop, with a clean environment and fashionable decoration style. ...
Who would have thought that Hou Lei, the founder of the little chef pancake fruit of Hippo, was once a "newcomer" who knew nothing about catering?
Hou Lei used to work in a big company in the logistics industry. She is a young mother of two children. After seven years of hard work, I have the idea of changing careers. In her early thirties, she came up with the idea of starting her own business.
Choose the catering industry and aim at pancake fruit, which makes it difficult for people around you to understand. "In the past, relatives and friends did not do catering business and knew nothing about this industry. Friends and relatives around me are more skeptical about my cross-border entrepreneurship. " Hou Lei said. Hou Lei's attitude is very firm. "There are too many people who have ideas now, and too few people really do it. If you look for one thing, you must do it. "
In just one year, franchise stores have blossomed everywhere.
The first pancake fruit "took root" in Shijiu area of Rizhao Old Town. 2065438+In May 2006, Hou Lei rented a storefront of more than 80 square meters in Haibin No.3 Road, Rizhao City, and opened its doors in July. During these three months, Hou Lei and the shop assistants immersed themselves in the kitchen and conducted "research and development" of pancake fruit and dishes.
"The first pancake fruit is a very simple shredded potato flavor. Now pancake fruit has the flavors of chicken chops, spicy strips and bacon. In addition to pancake fruit, we also introduced freshly ground soybean milk, healthy black rice porridge, spicy tripe, pee beef ball soup and so on. " Hou Lei said.
The pancake fruit shop, which is positioned as fast food and mainly consumed by office workers and young people, has opened, attracting many tourists. Soon, the second direct store opened in Rizhao New City, and the diners were in an endless stream. Limited by human and financial resources, Qibazi changed her development strategy and expanded her territory by joining stores. In less than half a year, in Rizhao, there are 7 franchised stores of pancake fruit.
Today, Zanbazi's tentacles have extended beyond Rizhao, and franchise stores in Hangzhou, Qingdao and Linyi have also signed contracts, and many places are under negotiation. There are 1 1 open and about to open.