Baidu Sticky Rice 517 Eating Festival is a food festival created by Baidu Sticky Rice for food lovers. 517, which means "I want to eat", represents the inner desire of food lovers for food.

Baidu Nuomi 517 Food Festival was launched on May 16th - May 18th, 2014, the first event. Netizens can participate in the event by simply using the Baidu Nuomi mobile client for time slots. Hundreds of superb gourmet group orders including meat buns, snail noodles, pan-fried steamed buns, and bowl of chicken in five major cities, Beijing, Shanghai, Chengdu, Xiamen, and Xi'an, will be sold for only 5 yuan, 11.7 cents.

Baidu Nuomi not only encourages netizens to taste food at a low price, but also encourages netizens to recommend to Baidu Nuomi food taverns that are not included in the list but that they think are more delicious, and selected netizens can get prizes such as the iPhone 5S and iPad mini. Baidu Nuomi said it will continue the eating festival through universal participation.

The second Baidu Nuomi 517 campaign was launched from May 11 to May 17, 2015, which included various features such as food discounts, dish seconds, offline activities and food rankings, etc. Through the activity mode of "online discounts + offline challenges", the campaign aims to provide foodies with the ultimate preferential prices as well as the authoritative delicious references that converge public opinion.

The second edition of the event will feature a variety of features, including "online discounts + offline challenges", aiming to provide foodies with the best prices and a collection of public opinions.

The second and the first 517 activities, compared with the two biggest highlights: First, the offer is more powerful, longer duration, participation in a richer way, a week-long activities also on-line cell phone shaking function, users can participate in anytime, anywhere, up to a maximum prize of 517 yuan; second is the synchronization of large-scale offline interactive competition activities in Beijing, Shanghai, Wuhan, Xi'an, Chengdu, five places in the "Baidu Baidu", "Baidu Baidu", "Baidu Baidu" and "Baidu Baidu", Secondly, large-scale offline interactive competitions were held in Beijing, Shanghai, Wuhan, Xi'an, and Chengdu, culminating in the "Baidu Nuomi 2015 God of Food Competition".