Celebration planning 1

1. Purpose of the event

1. Determine the company's image

2. Introduce the company's main business and development history

3. Enhance visibility and cooperation in the industry through opening activities

4. Strengthen employee information and improve the quality of the enterprise itself

5. Aim at generating good news benefits and social benefits < In order to make the celebration give full play to its sensational and positive role of public opinion, we must carefully select the guests, try our best to invite famous people to attend, and create a news effect. Important guests should be invited by special people.

2. advertising content of the opening ceremony: the opening notice should specify the content, that is, when and where the opening ceremony will be held, and introduce the relevant construction planning, business philosophy and service purpose.

advertising media arrangement: one week before the event, the advertising space on the road section is required, and the advertising manuscript and advertising plan are made, and the distributed gift bags and promotional materials are printed.

3. Making the logo and slogan: The organizer will copy the size and content of the logo

4. Set up a special preparatory team, implement the team leader responsibility system, divide the responsibilities among people, and implement the countdown work system.

(1) Work to be completed about 5 days in advance:

① Make a detailed activity plan and report it to the superior departments for review and modification.

② determine the advertising company and sign the contract for the relevant content.

③ hold one or two preparatory committees to further discuss the details.

④ according to the requirements of the project implementation plan, the advertising work began to operate, and the first batch of media advertisements began to be put in.

(2) Work to be completed three days in advance:

① Send invitations to invite people from all walks of life to participate in this opening ceremony.

② All kinds of movable articles (printed matter, gifts, etc.) should be made and kept by special personnel.

③ The organizer completes the pre-production of the items needed for the event.

(3) Completed 2 days before the event

① 2 days in advance, the organizer completed the site layout and installation of all banners, colorful flags and light pole flags.

② 2 days in advance, complete the construction and layout of the rostrum, the layout of the main venue sign-in desk, signs, guest tables and chairs, and speakers, the production of flower baskets, flower cards and courtesy flowers, and the layout of flower baskets, flower cards and potted flowers.

(4) Implementation of the work on the day of the activity

① At 6:11 a.m., all the internal staff and staff of the company arrived at the site for final inspection.

② All security guards are in place at 7:11 a.m.

③ All hostesses, entertainers and hostesses are in place at 8:11 a.m.

④ Hosts and reporters are present at 8:31 a.m.

⑤ Guests are present one after another at 9:11 a.m., and hostesses help to wear corsage and guide the work into the venue. At the same time, the band began to play music to welcome guests.

III. Activity content

1. Venue: Hotel

2. Activity time: 9: 11-11

3. Activity process:

(1) The hostess guides the important leading guests to sign in at 9: 11

(2) The hostess receives you at 9: 15. You can make a publicity short film about the main products of the enterprise company (the company can provide it, or you can use a similar story to find a short film to explain the development history of the company) and maintain the exhibition for about 5 minutes.

(4) At 9: 25, the MC announced the official start of the opening ceremony of * * *. The MC introduced the distinguished guests and read out the list of congratulations, for 5 minutes (applause).

(5) A small game is inserted immediately after 9: 31, which plays an oblique role in order to enliven the atmosphere and for the next leader to speak on stage. Let everyone participate at the beginning, which can stimulate enthusiasm, instead of being the routine way for leaders to speak at the beginning. The form of the game: let employees answer questions according to the short film (the questions can be the company's establishment time, main business and other issues, from difficult to simple, and the last question is set to prepare for the next senior leaders of the company to appear. The question is who is the general manager of the company? After the staff answered correctly, everyone gave warm applause (which can be controlled by music), and then the MC invited the general manager to speak on the stage. At this time, the activity atmosphere has been set off, which is relatively lively and captures the boring time in the midfield.

(6) Speech by the General Manager at 9: 45 (Applause)

(7)9.51 The emcee invited a special guest to speak

(8)9:55 The emcee

Interactive game: Stick a small note under the desk in advance (which is more innovative than issuing numbers), and the content on the note is a product of the company. At this time, the host asked the people present to find out the small note, and then randomly selected a table number by using the notebook. The drawn table recommended one to perform on stage and let the participants guess. Performers can't say the product name, but can express it with words and actions. There are prizes for performers and participants who answer correctly.

(9) At 11: 21, the master of ceremonies announced the end of the game. As a result, the hostess sent gifts.

sketch performance: the development history of Ceng Jing, the general manager of the company (the director can be organized by the employees of the company, so that the audience can be mobilized. You can choose the more active personnel and some leaders in the company to perform in person, which has far-reaching significance, and the history of self-directed and self-performed is more convincing and infectious. The guests said that familiar leaders are more intimate and stimulate appreciation. If the company really can't pick out the right people to participate, it can invite professional sketch actors to perform. This effect is more artistic, which is an alternative. )

(11)11:28 The representatives of the advanced employees of the company give priority to the old employees, and they can go on with the above sketch to express their long-term vision for the future development of the company. Inherited the special meaning given by the sketch.

(11)11:35 The group dance is an infectious and leaping national dance, which needs suspense setting, and the indoor sound and lighting are bright and dark, expressing a vigorous appeal.

(12) At 11: 45, the lights suddenly turned on at the end of the dance, and the company leaders took the stage under the leadership of the leading dancers to cut the ribbon for the opening ceremony. (Applause)

(13) At 11: 55, the company's senior leaders announced the end of the company's opening ceremony, and the master of ceremonies finally concluded

(14) At 11: 11, the guests and other guests would have dinner

IV. Activity budget (according to the actual specific liquidation, This is the budget estimate)

1. Courtesy hostess 4 611 yuan

2. Venue layout: flower baskets, flower cards, flower pots and corsage 511 yuan

3. Artists: (priced according to the actual choice) 1111 yuan

4. 21 prizes: 31*21=611 yuan

5. Advertising expenses. Publicity materials xx Yuan

6. Venue rental fee: to be determined

7. Catering fee: to be determined. Celebration planning 2

1. Planning significance:

Haifeng was lucky enough to participate in and witness the creation, development and growth of Yuzutang, and was invited by Yuzutang enterprises to participate in the planning of the 11th anniversary celebration of Yuzutang again today, which made him feel gratified and proud.

For Yuzutang, ten years means brand value!

The growth of Yuzutang not only brings its own harvest and success, but more importantly, its innovation, science, management, health, happiness and well-being have played a progressive engine role in the benign health and development of the whole industry.

first-class enterprises set standards.

In the new field of health industry, Yuzutang gives a revolutionary and incisive interpretation of success from theory to practice.

Yuzutang's position in the industry cannot be shaken;

The eagerly awaited position of Yuzutang is beyond reach;

The ten-year history of Yuzutang

is an outstanding product of the health field in the historical process of China's reform and opening up;

It's a healthy and happy decade for consumers who have absolutely experienced Yuzutang in Qian Qian and love it;

ten years' accumulation is a great treasure;

It's been ten years in a blink of an eye, but it's only ten years. I believe that a more exciting decade is about to begin-the 11th anniversary celebration of Yuzutang is a more brilliant milestone, a gas station, an engine, an accelerated runway and a higher level of dental caries

It's of great significance to pay attention to the 11th anniversary celebration of Yuzutang!

It should be a grand gathering to review the ten years of hard work in the same boat.

It should be a grand gathering of gratitude to the party and government, society, consumers, colleagues, employees and friends. (Don't forget to invite the above-mentioned personnel)

It should be a song and dance event with laughter, wanton laughter and the joy of success;

it should be a swearing-in meeting that depicts the grand vision for the next decade, with a zero mentality, accompanied by wind and rain, and in the same boat, * * * is ready to make great efforts to create greater glories.

second, the theme positioning

(1) the 11th anniversary celebration of Yuzutang

Note: the theme is distinct and prominent, covering a large area, concise and clear at a glance. But there is no innovation and it falls into mediocrity.

(2) Create greater glories in the new decade! -11th Anniversary Celebration of Yuzutang

Note: What is the real purpose of the celebration?

I mentioned those at the end of my opening remarks.

The famous ancient chapter "The Debate on Cao Gui" said: "Once you muster, you will fail again, and finally you will be exhausted". Scholars can't let go, and the precious spiritual wealth of Yuzutang for ten years is persistence, forge ahead and continuous innovation.

the purpose of the celebration is not all fun

a meal. But to take this opportunity to show the world the vision and greater determination of Yuzutang in the new decade. Only in this way can we gather popularity and support your enterprise's vision, accumulate greater motivation to make the enterprise in a state of excitement, a red-eyed and insatiable gas field, and make the enterprise invincible.

China's Huawei and Lenovo's enterprise management ideas are worth learning.

"full of losses, modest benefits" is a universal truth. Seeing such a theme is clear-cut, purposeful, tempting, encouraging and unconventional. All the people invited to the grand event are curious, confident and enterprising

-so the goal of planning the 11th anniversary of Yuzutang has been achieved.

Third, the planning content

Because it is the 11th anniversary celebration of Yuzutang, the general rule is to celebrate once every five years and once every ten years in anniversary.

the tenth anniversary determines that the scale should be large and the tone should be high. It is necessary to interpret

(1) a strong big sense-visual impact on the basis of:

big sense, big touch and big inspiration.

The planning in front of the main venue of the center performance must have a big visual impact

a) The entrance exhibition board of the venue-the guest message board with a height of 5m x a width of 3m (as follows) (great appeal)

The significance of setting up the exhibition board: strong visual impact; The contrast of the atmosphere at the scene; Interactive participation of participants; Participants praised the creative play of culture.

the concept meaning of "ten years of wind and rain * * * makes brilliant progress": the concept of cooperation that more than 31 brands can recognize/the concept that both employers and employees can recognize/the concept that both enterprises and consumers can recognize/the concept that both society and enterprises can inherit yesterday and today.

b) Promenade exhibition board in front of the gate of the celebration venue-2 meters high x 1.5 meters wide national chain Yuzutang graphic congratulations propaganda board (great appeal)

Note: there are three panels, one of which is the store; The second is the employee's congratulatory letter; The third is the copy of the store.

Significance:

The scale effect of more than 31 enterprises in Yuzutang across the country is intensive, and a welcome letter is formed outside the central gate of the celebration venue, which not only publicizes the strength and brand influence of enterprises, but also enhances the visual impact of the scene, giving pride, self-confidence and motivation to the leaders, customers, friends and employees attending the meeting.

After the meeting, the exhibition boards can also be placed in the aisles of various Yuzutang in Guangzhou for publicity, so as to affect the reputation and loyalty of consumers.

The film board effect corresponding to the TV feature film "Yuzutang in China" played at the celebration

(single board effect)

c) The cartoon characters of Xiaolong in Yuzutang (two)

are 2m high and 1.5m wide. The dragon claw grabbed the golden signboard of "Yuzutang 2112" and placed it in the hatchback at the gate of the center of the venue

Meaning: visual impact; Activation site; Strengthen corporate image; Inheriting the dragon's powerful health concept culture and the service concept of our enjoyment

(2) the visual and auditory impact in the celebration venue!

a) The design of the back panel of the rostrum: the standard color of the logo theme

b) A 31-minute feature film about Yuzutang Enterprise (shown before the meeting): (Great sense, great touch and great inspiration)

Yuzutang is in China

Our Yuzutang

Ambassador of Love and Health Pioneer

.

-local city scenery, prosperous for 5 minutes;

-store facade, signboard, etc. for 5 minutes, including the bustling street and night view;

-interior decoration and facilities for 5 minutes;

-working for 5 minutes;

—— interview local consumers and positively evaluate Yuzutang in local dialect for 5 minutes; (There should be the logo of the TV microphone, and the original authentic dialect should be recorded randomly at the same time;

—— The person in charge expressed emotion for 2 minutes

—— All the staff of Yuzutang took a group photo in front of a good corporate background (the photo was reserved for making a propaganda backboard of the promenade) and chanted slogans in unison (3 minutes): celebration activity planning chapter 3

1. Exhibition category

1. Calligraphy and seal cutting masters' autograph exhibition

Operation mode: the website sent a special letter to invite famous people from all over the country to inscribe.

time: it has already started, and it will be displayed at the end of April.

responsible moderators: Li Ping and Gu Songzhang from Yuanzhai

2. Exhibition of new works by famous artists

Operation mode: the website sends a special letter to invite famous artists from all over the country to provide 3-5 new works and make them into special stickers for exhibition.

time: it has already started, and it will be displayed at the end of April.