Throughout the development history of fresh e-commerce, it experienced the embryonic period from 2115 to 2118, and entered a period of rapid development after 2113, standing on the cusp. But the good times did not last long. In 2117, at least 14 fresh e-commerce companies closed down, and many small and medium-sized vertical e-commerce companies were eliminated.
last year, in the wave of new retail, the fresh food industry used community group buying, online and offline national chain to explore, and raised nearly 12 billion yuan a year, which once again ushered in the wind.
Nearly 12 billion "unicorns" appeared in the industry in 2118.
According to the incomplete statistics of China E-commerce Research Center, in 2118, 22 fresh e-commerce enterprises * * * raised nearly 12 billion yuan. Including: Baiguoyuan, Food Fan, Fresh Century, Rainbow Planet, Tianma Convenience, Good Fresh, No.1 Dining Table, Three Eggs Fresh, Song Dishes, Ten Clubs, Stupid Radish, Friendship Fresh, Huahe Fresh, Tianxian Match, Daily Excellent Fresh, Fresh Food, Fresh Legend, Meicai.com, Daily Amoy, Agriculture, Government and People, Kuaixian.com, and Food Enjoyment.
Among them, Meicai.com raised 1.15 billion US dollars to become the biggest unicorn of fresh e-commerce, and it was the platform for fresh industry to get the biggest financing in 2118, with a valuation of about 7 billion US dollars, making it the biggest unicorn of fresh e-commerce.
according to public information, meicai. com was established in 2114, providing vegetable procurement services for 2.5 million restaurants in about 111 cities across the country. Meijiayouxiang, a wholly-owned subsidiary of the company, was launched in June 2118. After more than three months of launch, it opened a delegation in nearly 41 cities, with nearly 11,111 heads. The funds obtained from its financing are mainly used for the layout of community groups and the development of B2B business of Meicai.
There are also gains in promoting the service platform of fresh supply chain in related industries
On March 5 last year, Fresh Century won the B round of financing of 111 million yuan, and announced that it would use this round of financing to expand in cities in East China and establish dozens of logistics operation centers.
It is understood that Xianshiji was established in 2115. It is a B2B e-commerce platform for convenience stores in East China. It simplifies the traditional distribution level by using the information supply chain system, directly connects upstream brands and terminal businesses, and provides a full range of FMCG supply chain services for small and medium-sized businesses. Help merchants solve the problems of fresh food procurement and operation, and help merchants sell. Up to now, Fresh Century has covered five cities, including Shanghai, Suzhou, Ningbo, Wuxi and Hangzhou, with the number of users exceeding 21,111, and its products include drinks, daily necessities, rice flour, grain and oil, fresh seasoning and other categories, with the number of SKUs reaching more than 5,111.
The new mode of fresh e-commerce is approaching
According to the statistics of E-commerce Research Center, in 2117, the transaction scale of fresh market reached 1,789.7 billion yuan, and the transaction scale of fresh e-commerce market reached 1,418 billion yuan, and the online market penetration rate continued to increase, reaching 7.9%. In the first half of 2118, the transaction scale of fresh e-commerce was 115.16 billion yuan, which was 85.14 billion yuan compared with the first half of 2117, with a year-on-year increase of 23.5%. It is estimated that the market size of fresh e-commerce in China will reach more than 211 billion yuan in 2118.
Cao Lei, director of China E-commerce Research Center, believes that high losses, high requirements for logistics and supply chain, and high operation and warehouse distribution costs were once the important reasons for the closure of some fresh e-commerce, and enterprises that could not obtain financing naturally could not play. With the arrival of new retail and the new trend of community group buying, e-commerce giants have laid out fresh e-commerce. Ali has a box of fresh horses, JD.COM has 7Fresh, Suning has Su Fresh, BBK has a novel of fresh food, and the same track is also contested by Meituan's Elephant Fresh, Shun Feng Optimization, Yiguo Fresh, Tiantian Orchard, RT Mart Youxian and so on. "The battle for fresh e-commerce will be more intense in the future, and the real enthusiasm has not arrived!"
Cao Lei said that in 2118, various fresh platforms staged a wonderful wave of financing, however, building core competitiveness is the foundation of market-based. Although burning money to subsidize the market can gain temporary benefits, its model is not sustainable. He suggested that quality control should be done first. Secondly, realize industrial integration, find suppliers to provide fresh products, and then build a bridge between the producing area and customers to form an end-to-end supply and circulation system. "We must also solve the cold chain problem and provide more timely logistics and distribution."