The content of the professional examination of tourism economy for senior economists includes fifteen aspects, such as the basic theory of tourism economy, the development of tourism destination, the structure and change of tourism industry, tourism economy and strategy, tourism development in the new period, and hotel strategic management.
the senior economist exam has a subject of Advanced Economic Practice, which includes 11 professional categories such as business administration, agricultural economy, finance and taxation, finance, insurance, transportation economy, human resource management, tourism economy, construction and real estate economy, and intellectual property rights. Candidates can choose one according to their work needs when registering. What are the contents of the senior economist's professional examination for tourism economy?
the contents of the professional examination of tourism economy for senior economists include the basic theory of tourism economy, the development of tourism destination, the structure and change of tourism industry, tourism economy and strategy, tourism development in the new period, hotel strategic management, hotel competitiveness management, hotel business management, hotel people-oriented management, the nature and industrial status of travel agencies, business operation and management strategy of travel service enterprises, supervision and governance system of travel service industry, strategic management of tourist attractions, innovative development of tourist attractions, social responsibility and cultural construction of tourist attractions.
1. Basic theory of tourism economy. Including the classification of tourism activities and the characteristics of tourism economy; The relationship between tourism supply and demand and its evolution; Changes in the global tourism market structure, changes in the economic structure and the rise of tourism in China.
2. Tourism destination development. Including the formation of tourist destinations, the connotation, path and capacity system of sustainable development of tourist destinations; The trend of tourism destination management, crisis management of destination, etc.
3. Structure and change of tourism industry. Including the evolution of tourism industry structure, the optimization of tourism industry structure, the goal and path of dynamic transformation of tourism industry structure, and the group development of tourism industry.
4. Tourism economy and strategy. Including rural revitalization and tourism development, poverty alleviation and tourism development, consumer society and tourism development, new policies to activate tourism consumption, globalization of tourism market, globalization of tourism operation and so on.
5. Tourism development in the new period. Including the development mode and trend of global tourism; The connotation and requirements of the development of the integration of literature and tourism, and the innovative ideas of the integration of literature and tourism; Scientific and technological innovation and tourism development (smart tourism development, big data in tourism development, tourism development and artificial intelligence); Ecological civilization and tourism development practice.
6. Hotel strategic management. Including hotel strategy analysis tools (SWOT matrix, "five forces" competition model, Boston matrix), hotel overall strategy selection, implementation and evaluation, new format and operation of accommodation industry (hotel development and innovation, boutique hotel development, accommodation industry and capital operation), etc.
7. Hotel competitiveness management. Including the way of hotel competition, hotel core competitiveness and hotel basic competitive strategy; Hotel brand positioning management, carrier management, communication management and operation management; Hotel innovation resistance, hotel innovation thinking, hotel innovation mechanism and practice; The basic links of hotel crisis management, such as exogenous crisis, endogenous crisis, public opinion crisis, hotel disposal, etc.
8. Hotel business management. Including hotel marketing characteristics and marketing management system, hotel marketing combination strategy, hotel marketing activity planning, hotel marketing development trend; Hotel lobby atmosphere design and service control, room product design and service control, room revenue management principle and application; Early decision-making of hotel catering business, quality control of catering products, and management of catering business benefits; Hotel security business management.
9. People-oriented management of hotels. Including employee recruitment management system, talent cultivation management system, employee evaluation management system and performance return management system; Create a relaxed and moderate workspace, orderly management order and friendly and warm interpersonal relationships; Implement effective system management, and analyze the feasibility, seriousness and artistry of system management; The construction and dissemination of hotel corporate culture, the practice of creating excellent hotel corporate culture, etc.
11. the nature and industrial status of travel agencies. Including the definition of travel agency abroad, and the definition of travel agency in China; The background of travel agencies and the emergence of foreign travel agencies and Chinese travel agencies; The development status and trend of foreign travel agencies, and the development status and trend of China's travel agencies; The position and role of travel agencies in tourism.
11. Business operation and management strategy of travel service enterprises. Including the business operation and strategy of offline travel agencies, the operation mode and strategy of online travel service enterprises, etc.
12. Supervision and governance system of travel service industry. Including the new challenges faced by the supervision system of travel service industry, the supervision subject, supervision basis and effectiveness of the supervision system of China's travel agency industry, and the construction of innovative governance system of China's travel agency industry.
13. Strategic management of the development of tourist attractions. Including the vision and strategic objectives of the scenic spot, the analysis of the external environment and the analysis of the internal conditions of the scenic spot; Make the overall strategy of the scenic spot, the strategy of the management layer of the scenic spot and the strategy of the functional layer of the scenic spot; Resource allocation, corporate governance, organizational structure and diversification strategy of scenic spots; Strategic control and evaluation of tourist attractions, etc.
14. Innovative development of tourist attractions. Including the basic classification of scenic spot innovation, the analysis of the process of scenic spot innovation, the construction of innovative ability in scenic spots, the standardization and collectivization development of scenic spots, the ticket economy and the reform and innovation (the bottleneck of the ticket economy in scenic spots, the development and transformation of the service economy in scenic spots, and the development and transformation of the cultural economy in scenic spots).
15. Social responsibility and cultural construction of tourist attractions. Including the social responsibility (economic responsibility, legal responsibility and ethical responsibility) and the cultural construction (material culture construction and institutional culture construction) of tourist attractions.
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