New media operators need to skillfully use the channels such as community, WeChat official account, delivery and self-media to transform and invest in growth, constantly seek channels to acquire new users efficiently, and effectively detect and evaluate them. The following is what I carefully arranged for you.

Part 1

Responsibilities:

1. Formulate the promotion strategy and operation strategy of WeChat and Weibo, and be responsible for its implementation;

2. Update and maintain WeChat and Weibo, increase the number of fans, raise attention, improve fan activity, interact with WeChat and Weibo fans, and analyze and summarize the online behaviors of WeChat and Weibo fans;

3. Dig and analyze users' habits, emotions and experiences, grasp news hotspots in time, and complete special planning;

4. Interact with fans regularly, plan and implement related online and offline promotion activities, raise attention through effective operation means, and achieve marketing goals.

Job Requirements:

1. Love playing Weibo and WeChat. Have rich practical experience in online promotion and understand the characteristics of social media;

2. Be familiar with all kinds of application knowledge, skills and communication laws of Weibo and WeChat;

3. I have high sensitivity and insight into new things, news events, entertainment gossip, etc., and can complete the creation with short and concise original topics, high attention and strong controversy;

4. Have good communication and coordination skills and planning skills, and have knowledge of Weibo marketing and social media marketing;

at least 5 or 1 years working experience in integrated marketing, news dissemination or event management.

Part II

Responsibilities:

1. Responsible for the operation of WeChat and Weibo platforms, user interaction strategies, transforming potential users and increasing the number of fans;

2. Respond to the hot topics of society and industry quickly according to the demand, and organize and plan the implementation of the new media marketing promotion plan;

3. Be responsible for supervising the content creation of the content delivery party and leading the team to complete the content creation with good quality and quantity;

4. Be responsible for sorting out and analyzing the operation data of new media, tracking the promotion effect, writing the operation report and adjusting and optimizing;

5. Be responsible for tapping and grasping the needs of the community at all levels and maintaining communication with users.

Qualifications:

1. Bachelor degree or above, more than 3 years experience in new media industry;

2. Have rich experience in community operation and new media integration and communication, strong network awareness, keen grasp of market trends and market direction, and be familiar with the community's product business operation ecology;

3. Have practical experience in the subdivision direction of operations such as content, users and activities, and have a systematic understanding;

4. Have innovative ability, excellent logical analysis ability, communication and coordination ability and team management ability.

Part III

Responsibilities:

1. Be able to plan online and offline activities according to the characteristics of the home furnishing industry and realize new sales;

2. Cooperate with the Operation and Design Department, and be responsible for the copywriting and creative activity planning of the company's products and marketing activities;

3. Take the lead in writing corresponding instructions and promoting copywriting in combination with product cycle and characteristics;

4. event marketing, topic marketing and other topic planning of online soft promotion activities;

5. Collect and analyze market intelligence and reference materials, create topics, refine available opinions and publicity materials;

6. Collect feedback from online activities and summarize the effect of the activities;

7. Complete other tasks assigned by the department on time and with good quality.

Requirements:

1. College degree or above, more than 2 years working experience, and working experience in WeChat marketing industry or WeChat agency operation company is preferred;

2. Be familiar with the laws of new media communication, be good at grasping the hot spots of Internet communication, and have a deep understanding and views on Internet communication tools such as the Internet and WeChat;

3. Love new media, be quick-thinking, have a strong knowledge of text+picture editing, and experience in editing and reviewing manuscripts is preferred;

4. Positive working attitude, strong execution, sense of responsibility, ability to complete tasks independently, good teamwork ability and good communication and management.

Chapter 4

Responsibilities:

1. Responsible for the daily operation and maintenance of the self-media platform under the company brand, and output content on social apps such as Shuangwei and Xiaohongshu to ensure the effective exposure of high-quality content;

2. According to the development stage of the brand and the current hot spots, design topics and contents to expand the brand's influence in the community and platform;

3. Maintain community activity, keep in touch with users/potential users, create topics of interest, and collect feedback from new users for corresponding sorting and analysis.

Job requirements:

1. College degree or above, with 1-3 years working experience in new media, plus being able to typeset, take photos and have a good taste, and being familiar with and loving Weibo and Little Red Book community is preferred;

2. Skillful use of Office and other related software, Photoshop is preferred;

3. Patients with severe internet addiction are preferred, with a good sense of the internet, always keeping up with the hot spots on the internet, being creative, being good at creating topics and knowing how to communicate with consumers online;

4. Be able to independently conceive high-quality and highly disseminated content and new ways of customer interaction, so as to continuously enhance the brand's attention;

5. University-related majors, fresh graduates, and those who wear fashionable clothes are preferred. Have many years in catering or related industries, and practitioners are preferred.

Chapter 5

Responsibilities:

1. Be responsible for building a matrix of new media channels, forming a user pool and planning a transformation model;

2. Be responsible for the operation planning of WeChat, Community, Xiaohongshu, Tik Tok and other channels, and be responsible for the growth of users and the amount of interaction;

3. Be able to independently plan and implement users' creative fission activities and realize viral transmission;

4. Co-ordinate the team, cooperate with all departments to land the project and deliver the project results.

Job requirements

1. Must have relevant experience or successful cases in incubating new media accounts;

2. Deeply cultivate user operation and community operation, and have very strong creative communication planning ability and copywriting ability;

3. Strong logical thinking, skillful, fun and interesting, with Internet, beauty background and social e-commerce priority;

4. Be familiar with office software such as Word, excel and ppt.