I. Meaning of Advertising Copywriting
II. Rhetorical Techniques of Advertising Copywriting
III. Title of Advertising Copywriting
IV. Body of Advertising Copywriting
V. Accompanying Copywriting of Advertising Copywriting
VI. Tagline of Advertising Copywriting
Chapter 2 Advertising Planning Copywriting Writing
I. Overview of advertising copywriting
Second, the writing of advertising copywriting samples
Advertising plan
Advertising budget
Advertising market survey
Advertising plan for product launches
Advertisement plan for trade fairs
Advertisement plan for trade fairs
Advertisement program for trade fairs Programs
Planning for marketing and promotional activities at trade fairs
Planning for product advertising
Chapter III Advertising Creative Copywriting
I. Overview of Advertising Creative Copywriting
II. Writing Examples of Advertising Creative Copywriting
Journalistic Creative Copywriting
Realistic Creative Copywriting
Hyperbolic Advertising Copywriting
Metaphorical Advertising Copywriting
Humorous Advertising Copywriting
Beautiful Advertising Copywriting
Affectionate Advertising Copywriting
Thoughtful Advertising Copywriting
Slogan Advertising Copywriting
Conversational Advertising Copywriting
Business Cards Advertising Creative Copywriting
Explanatory Advertising Creative Copywriting
Declarative Advertising Creative Copywriting
Discursive Advertising Creative Copywriting
Problem Solving Advertising Creative Copywriting
Commodity Intelligence Advertising Creative Copywriting
Production Intelligence Advertising Creative Copywriting
Chapter 4: Writing the Main Identity Design Copy
I. Main Image Design Copywriting
I. Overview of the main body image design copywriting
II. Sample writing of the main body image design copywriting
Corporate image survey plan
Corporate ci manual
Mall ci master plan
Corporate ci plan (article style)
Chapter V. Budgeting for advertising budgets copywriting
I, Advertising budget copywriting overview
Second, advertising budget copywriting model
Advertising budget
Chapter 6 newspaper advertising copywriting
First, newspaper advertising copywriting overview
Second, newspaper advertising copywriting model
Newspaper advertisement copy
Narrative newspaper advertisement copy
Newspaper advertisement copy in the humor style
Newspaper advertisement copy in the plain style
Newspaper advertisement copy in the certificate style
Newspaper advertisement copy in the microfiction style
Newspaper advertisement copy in the argumentative style
CHAPTER SEVEN: Television Advertisement Copywriting
I. Overview of Television Advertisement Copywriting
II, Television advertising copywriting models
Slice-of-life television advertising copy
Empirical demonstration television advertising copy
Drama sketches television advertising copy
Celebrity recommendation television advertising copy
Solve the problem television advertising copy
Comedy television advertising copy
Kindness and consideration television advertising copy
Television advertising copy
Television advertising copy
Television advertising copy
Television advertising copy
TV ad copy
Pre-emptive TV ad copy
Contrasting effect TV ad copy
TV ad copy that highlights brand impression
Comic TV ad copy
Sketch TV ad copy
Fairy tale TV ad copy
Animation TV ad copy
Picaresque TVC Copy
Inner Monologue TVC Copy
Tpo TVC Copy
Extra-voice TVC Copy
Metaphorical TVC Copy
Story TVC Copy
Comprehensive Explanatory + Textual TVC Copy
Chapter 8: Broadcast Advertising Copywriting
I. Overview of Radio Advertisement Copywriting
II. Examples of Radio Advertisement Copywriting
Straightforward Radio Advertisement Copywriting
Conversational Radio Advertisement Copywriting
Effective Radio Advertisement Copywriting
Explanatory Radio Advertisement Copywriting
Guessing Radio Advertisement Copywriting
Singing radio advertisement
Song dialogue combination radio advertisement
Lively and interesting radio advertisement
Sketch radio advertisement
Poetry radio advertisement
Live radio advertisement
Journal radio advertisement
Straight broadcast radio advertisement
Web Advertising Copy
E-mail Advertising Copy
Chapter 10: Economic and Commercial Advertising Copywriting
I. Overview of Economic and Commercial Advertising Copy
II. p> Commercial advertisement copy
Sales advertisement copy
Corporate advertisement copy
Service advertisement copy
Labor advertisement copy
Postal advertisement copy
Transportation advertisement copy
Flyer advertisement copy
Poster advertisement copy
Showcase advertisement copy
Street sign advertising copy
Usp-based service advertising copy
Commercial advertising copy for branding
Positioned product advertising copy
Free promotional advertising copy, 1 2