Driven by domestic demand for economic development has been the economic community's expectations, especially in the world economy is facing a recession under the premise of driving domestic demand for the national economy, but also a dose of quick results, the latter is very strong, and there are no side effects of the medicine. If we want to install a lever to boost domestic demand, where should the "fulcrum" be? Perhaps the tourism industry is a good choice. Because, the tourism industry has a strong extension effect, it is related to the industry's driving ratio of 19.
Domestic tourism to pull domestic demand to "pick a big beam", what is still missing?
Domestic demand "fulcrum"
For a long time, China has been committed to the development of inbound tourism. But from this year onwards, the National Tourism Administration will make new adjustments to the positioning of the three major markets: the first is to vigorously develop domestic tourism, and then the active development of inbound tourism, the orderly development of outbound tourism.
Because of the integration of travel, tourism, food, housing, shopping, entertainment and other activities, the tourism industry has a "one industry with a hundred industries" radiation effect. According to the French Tourism Association Chairman Philippe Bonbelge's research: 43% of the hotels, cafes and restaurants with tourism directly related to revenue; 42% of the proceeds of air transportation with tourism-related, 23% of the proceeds of rail transportation, 12% of the automobile, 8% of the agricultural industry, 6% of the construction industry with tourism-related. The relevant person in charge of the National Tourism Administration also said that under the financial crisis, the domestic tourism market has a wide range of driving surfaces, a strong ability to absorb employment, a strong driving force for urban-rural interaction, and a comprehensive effect on the expansion of domestic demand. At present, China's residents per capita annual travel only 1 more, domestic tourism growth potential is still very large.
At the same time, the domestic tourism market is a very resilient consumer market, generally by all kinds of emergencies and natural disasters after the impact, can be recovered in a relatively short period of time. China's tourism industry has suffered a number of unexpected events, for example, the Asian financial crisis in the late 1990s, the SARS epidemic in 2003, and last year's "512" Sichuan Wenchuan earthquake disaster, etc., all of which were followed by a relatively fast recovery. The world economy has slowed down significantly and the domestic economy is in a downturn. The obvious deceleration of the world economy and the downward pressure of the domestic economy have had a certain adverse impact on the tourism industry. The latest statistics released by the National Tourism Administration (NTA) show that the number of inbound tourists in China in the first quarter of this year dropped by 7.2 percent year-on-year, and the foreign exchange earnings from tourism fell by 15.4 percent; however, at the same time, China's domestic tourism reached 560 million person-trips, an increase of 9.4 percent year-on-year, and the domestic tourism revenue realized 283.4 billion yuan, an increase of 12.9 percent year-on-year.
A survey conducted by the China National Tourism Administration (CNTA) showed that even with the impact of the financial crisis, as many as 92 percent of Chinese residents have the intention to arrange travel activities in 2009. This shows that leisure travel has become an indispensable part of Chinese people's lives, and that domestic tourism can become the best "pivot point" for expanding domestic demand and boosting consumption under the financial crisis.
"Coupons" like a tide
In order to boost the domestic tourism market, tourism departments around the world have introduced incentives and tourism policies, and its content is mainly focused on the issuance of tourism vouchers and tickets, only the Yangtze River Delta region, Hangzhou, Ningbo, Shaoxing, Nanjing, Suzhou, Wuxi, Changzhou and other cities. A large number of cities issued tourism consumption coupons. Recently, the Shanghai Pudong New Area tourism authorities launched a value of up to 900 million yuan of "welcome to the World Expo" travel coupons, to the Suzhou and Zhejiang areas to send. According to the reporter's incomplete statistics, nationwide, the issuance of various types of tourism vouchers, travel cards, cities, counties have no less than 50.
The cities issued a number of types of tourism vouchers, quite a bit of "Eight Immortals over the sea" flavor. Such as Hangzhou issued "1 + 7" tourism consumption coupons including Hangzhou City and the surrounding seven counties and municipalities, the use of consumption of 40 yuan against 10 yuan coupons; Huzhou Anji Tourism Bureau launched 30 million yuan of **** enjoy the coupon is more cool, in the 36 attractions, hotels, farms, stores and clubs can be directly when the cash use. cash.
The issuance of tourism vouchers is aimed at stimulating the potential enthusiasm of consumers to travel, through the tourism industry's inherent "multiplier effect" pry market. The reporter recently in Anji tourist attractions to see, double holiday holding **** enjoy coupon tourists in an endless stream, attractions and scenic spots parking lot full, hotel restaurants have been no less lively than the Golden Week. According to Anji tourism department, has recovered nearly a million dollars worth of **** enjoy coupons, travelers in Anji play time is generally about two days, which led to the hotel, catering, shopping, transportation and other aspects of the business, tourism vouchers to stimulate the effect of consumption is very good. Statistics from Ctrip show that after the issuance of Hangzhou travel vouchers, the number of people traveling to Hangzhou increased by 50% compared to last year, Thousand Island Lake, Lin'an and other scenic spots, the number of tourists also released a large increase in the year-on-year increase of up to 100%. Shanghai Pudong New Area Tourism Department is also optimistic that 900 million yuan of tourism coupons are expected to pull the region's social spending amounted to more than 5 billion yuan.
Despite some experts and scholars around the tourism voucher distribution channels, issuance mode, etc. questioned, and people received vouchers may not be 100% certain to travel, but it is undeniable that the issuance of tourism vouchers as an attempt to stimulate enthusiasm for tourism, promote consumption has shown a huge prying power. In the domestic tourism trade fairs, the positive role of tourism vouchers has been recognized by the National Tourism Administration.
A "leisure" is hard to find
While the travel vouchers inspire enthusiasm for travel, many people are troubled by the lack of vacations. Ctrip recently released a "May Day" holiday travel questionnaire results, nearly 3,000 netizens participated in the survey, of which 80% of the respondents said they would be in the "May Day" travel, travel will be high; but plan to use additional annual leave of the netizen only However, only 10% of the netizens plan to use additional annual leave. In many travel forums, the most common complaint among netizens is that they don't have time to travel.
Experts believe that the most effective means of boosting domestic tourism consumption is to "reduce prices" and "give time for traveling". The issuance of travel vouchers has objectively produced the same effect as the "price reduction", but "give travel time" is still a lack of strong measures.
The Regulations on Paid Annual Vacation for Employees came into effect on Jan. 1 last year, but they have yet to be effectively enforced in a large number of private companies. Even in some state-owned enterprises and institutions, the implementation of the regulations is full of problems. Working in Shanghai, an institution of small Huang told reporters that the implementation of the Regulations on Paid Annual Vacation for Employees, but made its vacation greatly "shrink". He said that before the implementation of the regulations, their units to take the "work of the first 5 years without paid vacation, the 6th to 10 years of 10 days of paid vacation each year" policy; regulations after the implementation of the implementation of the regulations, the institutions according to the regulations to implement the "cumulative total of employees have been working for more than 1 year less than 10 years of the annual leave of 5 days! After the implementation of the regulations, the organization implemented the rule that "employees who have worked for more than one year but less than ten years shall be entitled to five days of annual leave". Xiao Huang was in 2002 into the work of the institution, after 5 years of suffering "no vacation years", finally in the previous year to enjoy the 10 days of annual leave. After the implementation of the regulations, his paid leave immediately shrunk to 5 days, and just 5 days of vacation can only be reserved for emergencies, do not dare to use as a tourist. In this regard, Xiao Huang some indignation: the policy is so changeable, the first 5 years were "deprived" of the vacation who will compensate?
Just because a "leisure" difficult to find, so that people's enthusiasm for travel to a certain extent suppressed. Recently, the National Tourism Administration is researching and demonstrating the national tourism and leisure plan, it was revealed that the implementation of paid leave will be as one of the important content. Experts suggest that the paid vacation system should be implemented as soon as possible, and the number of vacation days should be increased appropriately. Only fair and reasonable, effective and efficient implementation of the paid leave system, so that the vacation into a real welfare enjoyment of workers, in order to release the current due to time constraints and not fully converted to the potential for travel, thus significantly increasing the domestic tourism revenue, which in turn led to the growth of the overall economy. (Taojian)