The "fat meat" of the catering industry seems to have a low threshold, but in fact, the barriers to doing it well are still quite high. I admire those bosses who dare to set foot in the catering industry. No matter fast food restaurants, tea restaurants and concept restaurants, well-known enterprises (including chain stores) in this field occupy users' minds, and it is too difficult to find a new restaurant positioning.

The development of mobile Internet provides more choices for the marketing of stores. There are not a few punch-in restaurants in online celebrity, such as "Hi Tea", "Lujiao Lane", "Carnivore", "Fat Brothers" and "Grandma's House", which can even be said to be a short-term explosive growth. The queues at the restaurant gates can be hundreds of meters long.

the word "fast" in the question "one step ahead of others" is inherently problematic, and the marketing management of any store cannot be "fast! Make haste slowly. Without sufficient preparatory work such as pre-research and marketing planning, and without combining the characteristics of your own brand, you will rush to invest money, which is tantamount to death.

Marketing is a continuous and complicated task. If you have the capital to throw money at the market like "Luckin Coffee" and "OYO Hotel", you can choose to expand your influence quickly and occupy the minds of users. However, how many catering enterprises are willing to do so? What if it fails? If you don't have a lot of capital, then start from a small scale and drive your target users through existing users, thus promoting the increase of customers and increasing turnover.

Because the best marketing method in the catering industry is word-of-mouth marketing! ! !

from the consumer's point of view, that is, from your users' point of view, there is only one reason for anyone to enter a restaurant: the food is delicious, followed by additional reasons such as environment and service. This is not to deny that the latter items are unimportant. On the contrary, the characteristics such as environment and service can make your restaurant more attractive. However, if the taste is not good, even if I try it once because of the good environment, I won't come again.

Some time ago, a Japanese food store in Nanjing was called Qibenwei. It was small, but there were many rules. "No strangers", "No packing" and "Up to 11 people at the same time", the whole film talks about the rules of the store, but the problem of not introducing the boss Duan Lei's craftsmanship was sent to the Zhihu hot list, which caused a heated discussion. The taste itself was not good, the food did not match the price, and various concept marketing made people very disgusted. It is estimated that there were not many repeat customers.

"Delicious" is the first criterion of restaurant marketing, so your marketing activities should also move closer to it, such as tasting new products in stores and so on.

The following points are some suggestions provided as a small series of foodies:

1. Marketing activities are not equal to promotion. If your food is unpopular, it is not selling at a low price to reduce the brand's goodwill, but giving up decisively.

2, positioning should be accurate. Instead of adding anything when you see what other shops have to sell, let your own shop "have everything" and finally make your own shop have no characteristics. In marketing, we should do "subtraction", accurately locate your target users, and do a good job, so that when people think of a certain food, they think of a certain store, such as "fishing" and "Hongli Village".

3. Pay attention to market changes and make good use of online marketing methods. Try Tik Tok, Weibo, Today's Headlines, Public Comments and other platforms for life and leisure, where young people gather more, and the main consumer lies in young people.

4. Pay attention to data analysis. Whether you apply for membership or order online, you can capture some key data of customers, which will be helpful for menu adjustment and advertising in your restaurant.

5. Care about user evaluation. Being able to receive different voices and dare to face criticism may be the pain point of consumers. This improvement may make your reputation better.