As we all know, after just six months to create Wake Lulu's strongest alliance team, is now a city co-partner with 12 strategic ambassadors 30 mentor team of 18, and is already more than 600 more than joining the agent's large team. Our team has developed so fast, this and our team leader deer teacher Xiao Zeng teacher with heart and soul, with empathy and go all out to build the team is inseparable, which is the most important one is that the team has been adhering to the transaction in a timely manner to serve the beginning of the service concept, which, I think we must have been y appreciated.
Since the establishment of the team, has been organized to carry out seven special training camps, this period for the eighth period, a period of five days, 17 to 21 in the camp every day will have a mentor team of teachers to give you counseling and sharing, but also will be selected to share the outstanding students in the daily operation of their own through the experience of the results of the ten stops, as well as joining the Wake platform since the growth! There is a saying that "people with results learn"! So in the past all seriously participated in the growth of the camp partners are full of harvest, everyone will get, and has been a great progress and growth, and quickly get the results, I hope that this camp partners can get even greater gains.
Today is the first day of this period of special training camp, by me to learn with you is considered to throw a brick to attract jade, the next few days, respectively, by our deal, with Wang Yangkang teacher community experts, Liu Fang teacher characteristics of the small class, the expert Nini teacher, as well as our Wake Lulu strongest alliance team of the symbols of the wisdom of the most handsome and best popularity of the male god Dazhi teacher to give you tutoring and learning, please make sure that you set aside The first thing you need to do is to make sure that you have a good time to attend the study on time.
Recently, because we have just resumed work, everyone is very busy, we are all family, so here I do not give you chicken blood, nor do I talk to you about feelings, using a little bit of your time, simply to share with you, as a yoga studio owner, as a businessman, how do we face a current environment and trends? What should we do in the end? What should we do? And everyone together to sort out the ideas, do a simple planning, if you have to give this share you a title, then we will call
Yoga hall after the resumption of work should be how to utilize Wake brand new empowered operation in order to enhance our performance everyone said can? Do you want to listen to this sharing, if you want to listen to the family members inside the group to reply, want to listen. Ha, thank you very much for your enthusiastic reply, may be a lot of people are busy, did not follow online to listen to ha, then I'm here to not delay everyone's time.
A, the following I mainly from the following aspects to share:
1, 2020 yoga industry new trends.
2, the resumption of work must be sorted out a few issues
3, how to use Wake's new empowerment to optimize the operation of the venues to generate cash flow
4, the use of Wake's new empowerment and Wake Lulu the strongest alliance of the team team advantage to share the Wake, to create an online team to generate the online online gold flow and start the same city alliance to occupy the market
Some people have heard, here some people may not have heard, here because it is very busy are ready to climb the stairs ha, then here I will no longer delay everyone's time, from the point of view of our survey, 80% of the yoga studio is not profitable ah, and even half of the yoga studio basically has no performance, this is a fact of existence.
The first 2020 new trends in the yoga industry as we all know, the beginning of the new spring new crown virus outbreak, breaking the original happy and peaceful Spring Festival, with completely disrupted all the deployment of each of our physical industry before the year and plan, the yoga industry is no exception, today is the 25th of April on the lunar calendar, so far, 2020 Lunar Calendar has been almost the past four months, and our yoga industry has spent a whole! Four months, an unprecedented period of loneliness, speaking of which, I would like to do a small survey, everyone in these four months in our offline yoga pavilion have generated how much performance? Everyone online family members can reply to me.
I would like to say that this phenomenon is not only presented in our yoga industry, any other entities are generally present in this situation, such as catering and entertainment industry tourism and appearance of the industry, especially do tourism and foreign trade, is simply to the life and death of the Autumn Lin, this number for the epidemic, is certainly no better thing to do, but if as we do business people to speak, we certainly know what this means, four months, there are a lot of large entities have laid off, and even declared bankruptcy, not to mention our small brick-and-mortar stores, a small yoga studio is considered to be a rice type of business.
According to the situation we currently have, this situation will continue for a long time, although the domestic epidemic has been effectively controlled, but the global epidemic has now developed to more than 180 countries, more than 4 million cases, especially in Western Europe and other countries are still high, which for the domestic increase in imported cases to become a possibility, you may have been in the media has been concerned about the recent Wuhan and the emergence of a number of new cases, the government has taken measures to improve the situation. The government has taken emergency measures.
At present, many yoga studios around the corresponding resumption of work, but members because of the existence of the above factors, coupled with the previous stage of the epidemic caused by the sense of psychological panic has not been completely eliminated, so to the museum to practise the members will not be a lot, which will give us a great deal of money to the line to generate performance problems, then in this case we should do it? Is there no way out?
The answer is of course negative, with the arrival of the 5G era, the Internet + has been widely used, the real economy in the absence of overdue, in fact, has been a struggle, we must have been informed from the media, the sharing economy has risen to the national level, the reason why the state vigorously advocate the sharing of the economy, the development of the real economy has been downhill in the expected to come! Before the transition has been faced, entity transition has become inevitable, it can also be said that the epidemic is just our entity economy transition gas pedal only, he simply accelerated the pace of our transition.
So through this epidemic, we can obviously see that the epidemic to everyone mandatory implantation of a concept, immunity is the competitiveness, health is the only, how can we improve immunity? In the major media and network push a little, we can also see that is to strengthen fitness, strengthen the movement, in a sense, the national fitness has become inevitable, and yoga will become the new favorite of the urban beauty.
I personally believe that, with the arrival of the booming health industry, the yoga industry in the Chinese market for many years of lukewarm development, but the existence of the city will change, and the Internet + yoga is bound to replace the original yoga traditional entity economic operation mode, because the Internet's borderlessness, so that the audience has a greater choice of space, yoga museum operations are no longer limited to the physical stores, the creation of on-line yoga museum has become possible. The creation of the online yoga studio has become possible. Of course, after all, yoga is a need to face the temperature of the existence of the service industry, the combination of online and offline offline physical yoga studio, embracing the online Internet is bound to become a trend in the industry, there is a saying that the individual dry but the team, the team is dry but the system, the system is dry but the trend, then in the trend of the wind, in the epidemic of the economy at the moment, what kind of platform we choose to carry out an effective transfer of benefits to the offline tube with us. Benefit maximization transfer.
Then we choose what kind of platform, with our offline pavilion to effectively maximize the benefits of grafting it, this point is crucial, fortunately, today in the growth of the camp all students have made their own life the most sensible choice, here I want to bless you all.
Just now the video of Mr. Xiong, I have sent in the beginning of the time, but why should I send it? I want to emphasize again and again that the trend is really important, the choice is really greater than the effort.
The second issue, I want to talk about a few issues that must be sorted out after the resumption of work.
Second, after the resumption of work must be sorted out a few issues
In the above I have spoken, we have been in the yoga industry under the influence of the expected impact of the entire four-month period of loneliness, then, after the resumption of work how to better do a good job of the venues operating work is one of the biggest problems we must face at present.
Below I am divided into three points to sort out.
1, do a good job of improving service in the store.
Do a good job of improving the internal work of the store, the museum hardware facilities to supplement and improve the recruitment of personnel training team building, to create an annual work plan, the monthly plan, and the development and improvement of various phases of the program of activities, as well as the update of the positioning of the product items, as well as the further optimization of the service process turnover process, etc., which belong to the service work, the work should have been done after the opening of the year after a complete landing. A complete landing, the end of the year has been a complete refinement, but we have been certainly can not land, then now we resume work that must be further optimization.
2, to solve the flow of the problem
Performance = passenger volume x product fixed x purchase rate x repurchase rate
We look at the performance of the company, which mainly includes which factors, then the first is the problem of passenger flow, that is, the problem of the data, the second is the price per unit, the third is our purchase rate, that is, the turnover rate, the fourth is our repurchase rate, only these things add up to a total of 1,000,000,000 yuan. Purchase rate, only these things together to produce our performance, so the existence of the last three, if there is no first existence, we are all equal to zero, no customer flow, your unit price is too high is useless, your purchase rate of 100% is useless, right? Everyone agrees?
So the first thing we have to solve is the problem of flow, we have to develop, prepare the front-end products and related gifts, multi-channel promotion of brand publicity efforts to attract flow of top customers, which is the first problem we have to solve.
Here I give an example, share my own practice, the first on the selection of the object of the industry alliance, sort out the process and the rules, on the basis of the effective output of the two sides of the mutual benefit, do a good job of the industry alliance resources *** enjoy, do a good job of attracting flow, the process should be standardized to sign an agreement, to black and white, which we must pay attention to.
(1) selected the object of a good alliance of different industries, clarify the process and rules, on the basis of the effective output of both sides of the mutual benefit, do a good job of alliance of different industries, resources *** enjoy, do a good job of attracting traffic. (Process specification signed agreement)
The first we are using the big stream, the business to us one-way diversion, such as supermarkets, such as car wash city gas station, etc., they are big stream, this output we are one-way diversion.
The second, we are the same business district within the same frequency customer merchants for two-way output. In other words, the heterogeneous alliance.
You can look at this picture ah, these merchants are part of my same-frequency customer source and other merchants within the business circle, that is to say, we are in the transaction of the card, any one of the merchant's products, we can be included in our card set up inside to go, as our value of the authentic products. Similarly when they are doing this activity, or when they are doing a transaction card item, they can similarly include my yoga studio's card setup as their value giveaway, and at the same time drive traffic to us.
Increase the flow of the second, then, is to set up the relevant old members of the renewal mechanism and the old members of the referral mechanism to increase the renewal of the old members of the card transaction and referral transactions, for example, our annual membership referral of a send a month, referral of two, we send three months, referral of three, we send six months of five, we send a year and send the annual meeting of the outstanding member award Bonus, cash 1000 yuan, and send the appropriate gifts. Introduced ten in addition to the above benefits, excellent member certificate of honor photo can be on our wall of honor, so that all the people who come to practice yoga can see this image of him and send the whole family six days and five nights of Yunnan tour, pointed out that the ticket to and from the other small class members private members, and so on.
The third in view of the current Yuqin easing defense work near the end, many units, hospitals are in the defense of the period of the excellent staff, especially the original corruption staff in recognition, then we happen to borrow this period to each participate in the first line of defense work of the unit for sympathy, the use of sympathy output to do a good job of attracting work.
The third problem that needs to be dealt with, I'm here I think it must be the problem of the turnover program, we have to develop and improve the various stages of the turnover program according to the current situation, we just lure people over to the right, that there is no completion of the turnover program, that is certainly not work, so we have to follow the service process in strict accordance with the service process to do a good job, and according to the turnover process for the effective conversion, so that we can generate our cash flow.
Here I talk about the third big point, how to use the new empowerment of microclasses to optimize the operation of the venue, how to use microclasses to do a good job of combining online and offline.
Second, how to use Wake's new empowerment to optimize venue operations (how to use Wake to do a good job of combining online and offline) Speaking of which, I'd like to say that grafting the microclasses is the wisest choice since I entered the yoga industry, regardless of the thinking pattern of the venue operations have been greatly improved, the first point is that the Internet has a new understanding and positioning of the Internet + yoga has a broader understanding, a better understanding of the Internet + yoga, a better understanding of the Internet + yoga, and a better understanding of the Internet + yoga. The first point is to have a new understanding of the Internet and positioning, the Internet + yoga has a broader understanding of the yoga industry trend has a more profound understanding.
To establish communities, do a good job forwarding, generating cash flow, here I talk about ha, online customers we are divided into two categories, the first, three circles within the customer, the second category we have to divide horizontal, three circles outside the customer. This program has come out ha, you can take a look, there is a need for family members today must be launched, must establish a community, tomorrow officially started, this evening will start the opening ceremony, all the steps and programs above are very detailed. How do you utilize the empowerment of microclasses?
I did the following points of work, the first start the community to use the Wake platform courses to build online yoga pavilion using the five-day lock powder code and the company's monthly launch of the two online training camp card activities, the last issue is the creation of a small waist of five days of the special training camp, the current issue is the 18th, to the 20th is the legs training camp. This is a member of the group card recording screen ah, you can see, members are in the group inside the card, but also in the circle of friends to play cards.
This is a member of the card card circle of friends ah, we set up a good process so that he gave us a card, the circle of friends invariably made a promotion and publicity for us. Then these two kinds of customers I first talk about the first, the customers in the business circle, the customers in the business circle, we guide the members to punch card, send the circle of friends diversion fission mass diversion online intention customers into the group experience and set up the relevant diversion process.
Playing card full five days to send offline monthly card plus offline small class two plus offline private lessons, of course, we can set up according to their own actual situation, the purpose of online diversion to the offline, the use of online annual card and offline annual card combined with the transaction, set up the transaction program. Carry out the transaction, generate our cash flow. Then the second category is the three circles outside the customer, the same also above the method of diversion fission, playing card full five days to send online small class class a period or online, online monthly card for online customer reserves, but the conversion program slightly adjusted, one is to use the company's large-scale activities, such as the March 8 program, May 1 program, 6?21 program to focus on the online transaction, the second is based on the online members of the regional diversion to the local area. The second is according to the online members of the region diversion to the local. offline yoga hall for the transaction, which we have a small partner called Yun Yun teacher, she did very well, he is through the online diversion to the local yoga hall, such as this area is which yoga hall, is in the online members of the perimeter, he can with him to understand with the offline hotel after connecting to the connection, connecting to allow him to produce a transaction.
(B) through the Wake platform course optimization pavilion products, items and operation of the second is through the Wake platform course optimization, the venue within the product items and operation of the main aspects of the first, dual-teacher screen casting class to replace the large class, to enhance customer adhesion and improve the quality of the course. Dual-teacher classroom ~ so that members receive more attention, the course is more systematic and rich, professional!
Tonight are practicing so happy, you can see, this is our dual-teacher cast screen class. The two teachers screen class instead of a large increase in the rich content of the course, at the same time the teacher he does not have to go to the full and members of the class, he has more time and members of the intimate contact, to understand the members of the depth of the development and exchange. This not only increases the stickiness, but also reduces the workload of our teachers, while increasing the contact between teachers and members. The members who take the lessons will not feel boring as before because the lessons are constantly updated and enriched. Secondly, the rich content of microcourse courses is used to update product items and reshape the product system and venue barriers. Before grafting microclasses, several of our teachers would not schedule small classes, so the development of our small classes is very weak, so now with microclasses, our small classes are very rich in content, five days, seven days, 14 days, and so on, so we are now to make it directly down, and then internal training, so that each teacher can develop small classes and bring small classes. We are now making it straight down and then doing in-house training so that every teacher can develop small classes and take small classes. The third point, based on the above reasons, based on the improvement of our courses, then we also improved the salary system, by the original base salary plus hourly rate plus commission plus bonus salary model optimized into a split model, so that yoga teachers have a stronger sense of belonging and sense of ownership.
In May, we began to use this model, of course, there are very few relatively weak teachers, we began to use the double pay mechanism, what is meant by double pay mechanism? That is, the same person, the same month's salary can be two kinds of salary mode coexist, either one of them can retain the original salary mode, can also make the latter mode to enable a trial period of three months, can not meet the requirements of the transformation of the direct elimination.
1, dual-teacher screen casting class instead of a large class, enhance customer stickiness and improve the quality of the course (dual-teacher screen casting class video). And what is meant by dual-teacher cast screen.
2, using the rich content of Wake courses to update product items, reshaping the product system and venue barriers. (Example of small class analysis)
3. Improved compensation system.
The following I talk about the fourth issue is the use of microclasses of the new empowerment and micro can be entered into the strongest alliance war team team advantage, sharing microclasses, to create an online team, and start the city alliance to occupy the market.
We wake company Mr. Xiong once said, microclass give yoga more is not subversion, but integration! In the pre-purchase economic era of the Internet + yoga trend of the wind, we have to do more should be integration and acceptance of sharing and embracing altruism in order to benefit themselves because of the Internet's unique advantages of no boundaries, so that the south of heaven and the north of the world to become a family has become a reality, you do not integrate, others will come to integrate, others integrated you are outsiders, at the same time with the city alliance is the trend is also inevitable, this point has been included in the focus of our work this month! Plan. Now this plan we are further improving and landing. I joined from the end of February, then the end of February, March, and the first half of April, I did not start the online team, during this time we are mainly the use of microclasses for the construction of the community and the maintenance of the old members, and at the same time after mapping, we have also determined to re-examine the Wake is really can be empowered with our yoga studios, so I got the results of their own at the same time, I just launched the online team to build. I'm not going to be able to do that, but I'm going to be able to do that.
Almost from April 20, I started this team building, so far, our team has reached more than 40 people. And gradually began to fission, our following team leader has a strategic entrepreneurial ah, and now are successively developed, then from this piece, we also believe that generated our cash flow.
You join us,
we are a family(ga)man
Anywhere worth going
There are no shortcuts
but there is light!
2020 We're all in this together!
Grateful to all of you for listening!
5/17 Today's homework:
① Combining today's sharing, sort out the current problems of our own yoga studio?
② How to use Wake's new empowerment to build a good online yoga studio, online team and how to optimize our offline venue operations?
Dear partners, the teachers share today, I'm here, because it has delayed a lot of time, the above is just my personal use of the Wake platform's new empowerment to make a number of changes, of course, this is just the beginning, so in the next few days, Wake will also be more unlimited empowerment with all of us to join the team of every attention to each teacher, and each yoga enthusiast, we just need to join the team, and every yoga enthusiast, we will be able to use the Wake platform to create a good online yoga studio, online team and how to optimize our offline venue operations. As well as every yoga enthusiast, everyone as long as there is enough heart! I think you and I in the operation of the yoga business on the road will no longer be alone, more will not be in no way, because we have a family, a team, a group of like-minded partners in the *** with the operation of our business, and finally with the Xiong General's words to accept today's sharing.
Lulu teacher: "Grateful, Mr. Wu Jie, today is really zoomed in to empower everyone, from the entire yoga industry dilemmas, trends, small to the yoga pavilion how to adjust the layout step by step, and then how to combine the Wake do offline diversion online layout team! Too awesome, everyone must listen carefully 3 times, this course is worth millions of thanks to Wu Jie mentor love love heart to share, I believe that every partner will listen carefully, and used to our yoga studio, everyone submitted assignments, I will be screened one by one, handing over to the team strategy department to select two outstanding family members to give you tomorrow's dry goods to share. At the same time, the team will be based on the degree of its heart for the problems she raised, to give optimization suggestions and solutions.
Mr. Chen, the teacher of Maishe yoga: "Thank you, Mr. Wu Jie, for sharing your love with us, and I believe that each of our partners will listen carefully and use it in our yoga studio!